B2B Podcast Services

B2B podcast production services that build authority and generate pipeline.

Strategy, production, and distribution for corporate and branded podcasts that drive real business results.

Resonate Recordings is the B2B podcast production agency trusted by Amazon, Salesforce, Stanford, Honda, and Mars. We handle everything from show strategy to launch, audio & video production, marketing assets, and hosting — so your team focuses on the conversation, not the production.

Trusted by industry-leading B2B brands

The companies behind shows we have produced.

Amazon Salesforce Stanford Honda Mars Ea sports Abbvie Schneider electric Associated press Citi
The B2B podcast opportunity

Your buyers are already listening. The question is whether they are listening to you.

B2B podcasting is one of the highest-leverage content channels available to brands today. Decision-makers subscribe, return weekly, and engage at completion rates no other format matches.

A well-produced B2B podcast builds trust, generates qualified pipeline, and creates lasting brand authority — episode after episode. Resonate has been producing B2B and corporate podcasts since 2014. We know what separates a show that builds a business from one that goes quiet after twelve episodes.

Talk to a B2B Podcast Specialist →
Weekly listeners
78%

of business leaders consume podcasts every week.

Edison Research
High-income audience
56%

of listeners earn $75,000+ annually.

Edison Research
Completion rate
80%

average episode completion — far above blog, video, or social.

Edison Research
In business since
2014

The year Resonate started producing B2B and corporate podcasts.

Resonate Recordings
B2B podcast formats

What kind of B2B podcast is right for your brand?

Every B2B podcast should serve a specific business goal. The format, guest strategy, and distribution plan follow from that goal — not the other way around.

Thought Leadership

Position your executives and subject matter experts as the go-to voices in your industry. A thought leadership podcast builds credibility with buyers who are evaluating providers — before they ever reach your sales team.

Demand Generation

A B2B podcast is a long-game demand gen channel. Each episode reaches qualified prospects, builds trust over weeks and months, and drives inbound interest from buyers who already understand your value before the first conversation.

Corporate and Branded Podcasts

A branded podcast is owned media that compounds over time. Corporate podcast production allows your brand to own a consistent, professional channel that reaches your target audience on their schedule.

Internal Communications

Private podcast feeds for company communications, training, and leadership updates. An internal podcast gives distributed teams a consistent, accessible audio channel — without email overload.

B2B podcast production services

Everything your B2B podcast needs. One production partner.

Resonate offers the full B2B podcast service stack — from strategy and launch through ongoing production, video, marketing, and hosting. Pick the services that match your goals and work with our team to manage your show.

What B2B clients say

Detailed, responsive, and easy to work with — at episode 43 and counting.

Gorilla 76 is a B2B marketing agency for industrial companies. Jon Franko has been producing his thought leadership podcast with Resonate since the beginning.

Talk to a B2B Podcast Specialist →

"43 episodes in and Resonate has been very helpful and very easy to work with." They are quick to respond and are extremely detailed in their work. 10/10 I would recommend!

Jon franko
Jon Franko
Co-Founder, Gorilla 76 — B2B Marketing Agency
B2B podcast examples

B2B and corporate podcasts produced by Resonate.

Branded podcasts, thought leadership series, and marketing agency shows — produced, managed, and distributed by the Resonate team.

Better by Great Place to Work

A branded podcast for Great Place to Work — the global authority on workplace culture. The show interviews executives and people leaders on building high-trust workplaces. Produced and managed end-to-end by Resonate.

This is what a corporate podcast looks like when strategy, production, and distribution are handled by one team.

Shared Practices — Your Dental Roadmap

A thought leadership podcast for dental professionals navigating practice ownership, growth, and transition. Produced by Resonate since launch, the show has built a consistent audience of dentists and dental executives.

Thought leadership podcasts like this build credibility in a vertical before a sales conversation ever starts.

GO AI Podcast

A B2B marketing podcast for agencies and growth teams navigating AI-powered go-to-market strategy. Produced by Resonate for a marketing agency that wanted a consistent, high-quality audio channel without an in-house production team.

B2B marketing agencies use Resonate as their production partner so they can deliver podcast content without building an internal studio.

Ready to launch your B2B podcast or take your existing show further?

Thirty minutes. We discuss your goals, your audience, and the fastest path to a show that works for your business.

Book a Discovery Call →
B2B podcast FAQs

Common questions about B2B podcast production.

Everything you need to know before starting or scaling your B2B podcast.

Book a Discovery Call →
What is a B2B podcast service?+
A B2B podcast service covers everything a business needs to launch and maintain a podcast that serves a commercial goal — whether that is thought leadership, demand generation, or brand authority. It includes strategy, show concept development, audio production, video production, distribution, and marketing assets. A full-service B2B podcast agency handles all of these so internal teams do not have to.
What does a B2B podcast production agency do?+
A B2B podcast production agency plans, produces, and distributes podcast content on behalf of businesses. Services typically include show strategy, audio editing and mixing, video production, show notes, social media clips, hosting, and distribution to Apple Podcasts, Spotify, and YouTube. Resonate Recordings has managed B2B podcast production for Amazon, Salesforce, Stanford, and Honda since 2014.
What is corporate podcast production?+
Corporate podcast production is the process of creating a professionally produced podcast on behalf of a company or brand. It differs from consumer podcast production in that the content is specifically designed to serve a business goal — positioning executives as thought leaders, generating qualified leads, building brand awareness, or communicating internally with employees.
What is a branded podcast?+
A branded podcast is a podcast produced by or on behalf of a brand, designed to reach a target audience with content that builds authority and trust. Branded podcasts are used by B2B companies to establish thought leadership, attract qualified buyers, and build ongoing relationships with prospects and customers. Unlike advertising, a branded podcast provides genuine value — which is why listeners stay subscribed.
How do B2B podcasts generate leads?+
B2B podcasts generate leads by building a consistent, captive audience of qualified professionals who engage with your brand over time. Decision-makers who listen regularly trust the brand more, refer it to colleagues, and reach out when they are ready to buy. Podcast content also drives organic search traffic and can be repurposed across email, social, and sales sequences.
How much does B2B podcast production cost?+
B2B podcast production costs depend on the scope of services required. Basic audio editing starts at a per-episode rate. Full-service B2B podcast production including strategy, launch, audio, video, marketing assets, and hosting is scoped per show based on episode frequency and service level. Book a discovery call and we will walk through what a production setup looks like for your specific goals.
What is the difference between B2B and B2C podcast production?+
B2B podcast production is designed to reach professional buyers, executives, and decision-makers with content tied to business goals like pipeline, authority, and brand trust. The format, guest selection, topics, and distribution strategy differ significantly from a consumer entertainment podcast. Resonate specializes in B2B and corporate podcast production for brands where content must serve a measurable business outcome.

Your buyers are listening to podcasts.
Make sure one of those podcasts is yours.

Book a thirty-minute discovery call. We discuss your goals, your audience, and what a B2B podcast strategy looks like for your business.

No commitment. Thirty minutes. Honest advice about whether podcasting is right for your business right now.

Book a Call

Schedule an interest call

Sign up for a 30-minute discovery call with us using the form below.