Full-Service B2B Podcast Agency

B2B podcasting that builds authority and generates pipeline.

Agencies produce. We grow.

Trusted by Amazon, Salesforce, Stanford, Honda, and Mars. As a full-service B2B podcast production agency, we handle strategy, launch, audio and video production, marketing, and distribution, all under one roof, so busy executive teams get one partner from launch to growth instead of a to-do list.

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Trusted by Salesforce, Honda & Stanford

The companies behind shows we have produced.

Amazon Salesforce Stanford Honda Mars Ea sports Abbvie Schneider electric Associated press Citi
The B2B podcasting opportunity

Your buyers are already listening. The question is whether they are listening to you.

B2B podcasting is one of the highest-leverage content channels available to brands today. Decision-makers subscribe, return weekly, and engage at completion rates no other format matches.

A well-produced B2B podcast builds trust, generates qualified pipeline, and creates lasting brand authority, episode after episode. Resonate has been producing B2B and corporate podcasts since 2014. We know what separates a show that builds a business from one that goes quiet after twelve episodes.

Most B2B podcast agencies stop at production. Resonate is one of a smaller group of B2B podcast companies built around the growth outcome, so strategy, launch, and every episode after it are owned by the same team.

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Weekly listeners
78%

of business leaders consume podcasts every week.

Edison Research
High-income audience
56%

of listeners earn $75,000+ annually.

Edison Research
Completion rate
80%

average episode completion, far above blog, video, or social.

Edison Research
In business since
2014

The year Resonate started producing B2B and corporate podcasts.

Resonate Recordings
B2B podcast formats

What kind of B2B podcast is right for your brand?

Every B2B podcast should serve a specific business goal. The format, guest strategy, and distribution plan follow from that goal, not the other way around.

01

Thought Leadership

Position your executives and subject matter experts as the go-to voices in your industry. A thought leadership podcast builds credibility with buyers who are evaluating providers, before they ever reach your sales team.

02

Demand Generation

A B2B podcast is a long-game demand gen channel. Each episode reaches qualified prospects, builds trust over weeks and months, and drives inbound interest from buyers who already understand your value before the first conversation. It works especially well for B2B SaaS and tech growth teams booking founders and CEOs onto industry shows as guests.

03

Corporate and Branded Podcasts

A branded podcast is owned media that compounds over time. Corporate podcast production allows your brand to own a consistent, professional channel that reaches your target audience on their schedule.

04

Internal Communications

Private podcast feeds for company communications, training, and leadership updates. An internal podcast gives distributed teams a consistent, accessible audio channel without email overload.

B2B podcast production services

Build the package that fits your goals. One production partner.

You don't need six vendors to make a great podcast. You need one team that knows what they're doing.

Resonate can handle as much or as little as you need: launch, audio production, video production, podcast management, marketing, and hosting and distribution.

Want us to own the whole thing? We can take your podcast from strategy and launch through production, marketing, and ongoing management.

Already have your host, format, and strategy figured out? Great. Hand us the production and we'll take it from there.

You choose what you need. We handle the rest. One team, one partner, and no piecing together freelancers or vendors while hoping everything works together.

And unlike production companies that hand you the finished episode and leave the growth side up to you, we can help with what happens after the episode is produced, too.

A quality standard you can audit

Your CEO gave you forty minutes. What comes back should be worth the calendar hold.

Executive time is the scarcest input in a B2B podcast, and it is the reason production quality is a pipeline question rather than a taste question. A guest who hears a rough cut of themselves does not come back, and neither does the client you invited on. Below, the same raw audio run two ways: an automated pass, then one of our engineers.

Clip 1 · Automated, then ours

The pause that was doing work

An executive stops before landing the point. Software reads that as empty space to reclaim. Remove it and the line arrives with no weight behind it.

Clip 2 · Automated, then ours

Polished into unbelievable

Remove every hesitation and a subject matter expert stops sounding like one. Buyers trust people who think in front of them more than people who recite.

Clip 3 · Automated, then ours

Guests you want to invite again

Two people, two rooms, two microphones, balanced so neither is straining to be heard. This is what makes a senior guest agree to a second appearance.

Automated pass. Cheap, immediate, and a sensible starting point for internal drafts. It optimises for tidy, which is not the same as persuasive.

Resonate pass. Degree-trained engineers with certifications in Dolby Atmos and iZotope RX, delivering in three to five business days.

Trusted by Salesforce, Honda & Stanford

The companies behind shows we have produced.

Amazon Salesforce Stanford Honda Mars Ea sports Abbvie Schneider electric Associated press Citi
What B2B clients say

Detailed, responsive, and easy to work with, at episode 43 and counting.

Gorilla 76 is a B2B marketing agency for industrial companies. Jon Franko has been producing his thought leadership podcast with Resonate since the beginning.

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"43 episodes in and Resonate has been very helpful and very easy to work with." They are quick to respond and are extremely detailed in their work. 10/10 I would recommend!

Jon franko
Jon Franko
Co-Founder, Gorilla 76, a B2B marketing agency
B2B podcast examples

B2B and corporate podcasts produced by Resonate.

Branded podcasts, thought leadership series, and marketing agency shows, produced, managed, and distributed by the Resonate team.

Better by Great Place to Work

A branded podcast for Great Place to Work, the global authority on workplace culture. The show interviews executives and people leaders on building high-trust workplaces. Produced and managed end-to-end by Resonate.

This is what a corporate podcast looks like when strategy, production, and distribution are handled by one team.

Listen on Apple Podcasts →

Shared Practices, Your Dental Roadmap

A thought leadership podcast for dental professionals navigating practice ownership, growth, and transition. Produced by Resonate since launch, the show has built a consistent audience of dentists and dental executives.

Thought leadership podcasts like this build credibility in a vertical before a sales conversation ever starts.

Listen on Apple Podcasts →

GO AI Podcast

A B2B marketing podcast for agencies and growth teams navigating AI-powered go-to-market strategy. Produced by Resonate for a marketing agency that wanted a consistent, high-quality audio channel without an in-house production team.

B2B marketing agencies use Resonate as their production partner so they can deliver podcast content without building an internal studio.

Listen on Apple Podcasts →

Ready to launch your B2B podcast or take your existing show further?

Thirty minutes. We discuss your goals, your audience, and the fastest path to a show that works for your business.

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B2B podcast FAQs

Common questions about B2B podcast production.

Everything you need to know before starting or scaling your B2B podcast.

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What is B2B podcasting?+
B2B podcasting is podcast content produced by or for a business to reach other businesses' decision-makers, rather than general consumers. It differs from consumer podcasting in intent: episodes are built around a specific commercial outcome, thought leadership, demand generation, or brand authority, and success is measured against that outcome rather than downloads alone. B2B podcasting works because decision-makers already listen weekly and trust the hosts they return to.
What is a B2B podcast service?+
A B2B podcast service covers everything a business needs to launch and maintain a podcast that serves a commercial goal, whether that is thought leadership, demand generation, or brand authority. It includes strategy, show concept development, audio production, video production, distribution, and marketing assets. A full-service B2B podcast agency handles all of these so internal teams do not have to.
What does a B2B podcast production agency do?+
A B2B podcast production agency plans, produces, and distributes podcast content on behalf of businesses. Services typically include show strategy, audio editing and mixing, video production, transcripts, audiograms, hosting, and distribution to Apple Podcasts, Spotify, and YouTube. Resonate Recordings has managed B2B podcast production for Amazon, Salesforce, Stanford, and Honda since 2014.
Does AI editing work for a B2B podcast with executive guests?+
Not on its own. AI editing tools cut on silence, and a B2B guest is often a client, a partner, or someone you want back for a second episode. Flatten every pause and an executive who was thinking on record starts sounding like they are reading a script, which is the opposite of the credibility a thought leadership podcast is supposed to build. Resonate runs AI tools for a rough pass, then a degree-trained engineer, certified in Dolby Atmos and iZotope RX, does the final edit on meaning rather than silence. Three side-by-side comparison clips are further up this page.
What is corporate podcast production?+
Corporate podcast production is the process of creating a professionally produced podcast on behalf of a company or brand. It differs from consumer podcast production in that the content is specifically designed to serve a business goal: positioning executives as thought leaders, generating qualified leads, building brand awareness, or communicating internally with employees.
What is a branded podcast?+
A branded podcast is a podcast produced by or on behalf of a brand, designed to reach a target audience with content that builds authority and trust. Branded podcasts are used by B2B companies to establish thought leadership, attract qualified buyers, and build ongoing relationships with prospects and customers. Unlike advertising, a branded podcast provides genuine value, which is why listeners stay subscribed.
How do B2B podcasts generate leads?+
B2B podcasts generate leads by building a consistent, captive audience of qualified professionals who engage with your brand over time. Decision-makers who listen regularly trust the brand more, refer it to colleagues, and reach out when they are ready to buy. Podcast content also drives organic search traffic and can be repurposed across email, social, and sales sequences.
How much does B2B podcast production cost?+
B2B podcast production costs depend on the scope of services required. Basic audio editing starts at a per-episode rate. Full-service B2B podcast production including strategy, launch, audio, video, marketing assets, and hosting is scoped per show based on episode frequency and service level, typically ranging from $2,100 to $6,500 per month. See the full cost comparison breakdown, or book a discovery call and we will walk through what a production setup looks like for your specific goals.
Should I just compare quotes and go with the cheapest podcast agency?+
A lower quote usually means production only, with no strategy, growth management, or accountability for whether the show actually works. Most agencies produce an episode and move on. Resonate is built around the growth outcome, not just the deliverable, which is why brands that compare quotes on production alone often end up paying twice: once for the cheap version, and again to fix or relaunch it later.
What is a B2B podcast agency?+
A B2B podcast agency is a production partner that plans, records, edits, and distributes podcast content specifically for business audiences and decision-makers, rather than general consumer listeners. The category ranges from single-service editors to full-service B2B podcast companies that also handle strategy, guest booking, video, marketing assets, and hosting. Resonate operates as a full-service B2B podcast agency: one team, one point of contact, from launch through ongoing growth.
What agencies specialize in producing branded podcasts for B2B companies?+
Agencies that specialize in B2B branded podcasts typically combine audio and video production with a strategy function built around a commercial goal, thought leadership, demand generation, or brand authority, rather than production alone. Resonate has specialized in B2B and corporate podcast production since 2014, working with brands including Amazon, Salesforce, Stanford, Honda, and Mars.
Which service providers offer a comprehensive launch-to-growth package for new corporate podcasts?+
Few providers cover the full arc from launch through growth under one team; most either launch a show and hand it off, or take over production without touching strategy. Resonate's B2B podcast production covers concept and launch, audio and video production, marketing assets, hosting, and ongoing growth management, so the same team that launches the show is accountable for whether it keeps working months later.
Free ebook

Buyers stopped clicking through. They read the answer and move on.

Your next buyer may never see your site. They ask an assistant, get a synthesised answer, and act on whichever companies it names. Researchers spent six months measuring which podcasts those answers are built from, across five engines, and the pattern had little to do with how big the show was.

  • Why the engines quietly ignore shows with no published transcript
  • The five production choices the frequently cited shows have in common
  • Two very large podcasts that get cited far less than their audience suggests
  • A 90-day plan you can start on before your next budget cycle
  • Every figure attributed to a named source
Get the Free Ebook →

Nine pages. Read it, use it, and hire nobody if you would rather not.

Podcasting as an ai search growth engine, free ebook cover
9 pagesPDFFully sourced
Explore by industry

Looking for a specific industry instead?

Some sectors carry constraints that change how a show gets built, from review cycles to what can be said on record. If yours is one of them, start there instead of here.

Your buyers are listening to podcasts.
Make sure one of those podcasts is yours.

One call, thirty minutes, three questions: who you are trying to reach, what you want the show to do commercially, and whether your team can hold a cadence. That is enough to know if this is worth building.

Nothing to sign, and no pitch deck. If the answer is not yet, that is a perfectly good outcome.

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