A B2B podcast agency that stays with your show after episode one
Your buyers do their homework long before they talk to sales. A B2B podcast puts an hour of your expert thinking in front of them, on their own time.
We handle strategy, launch, audio and video production, marketing, and hosting. Your executives show up and talk. You deal with one team instead of a pile of vendors.
B2B and enterprise teams behind the mic with us
Why would a buyer listen to your show?
A buyer comparing three vendors reads the websites, skims a few posts, and asks a colleague. None of that shows what it is like to work a problem with your people. An episode does.
A good show can build trust before the first sales call. It gives your team something worth sending to a prospect. It also gives you a reason to sit down with people you would like to know.
It works slowly. Plan on months, and be wary of any agency that promises you a lead count. We won't.
Most shows stall for three reasons: the executive calendar fills up, the editor disappears, or nobody can say what the show is for. Fixing those three is most of our job.
What kind of B2B podcast fits your goal?
Start with what the show should do for the business. The format, the guests, and where it gets published follow from that.
| Format | Best for | What it asks of your team |
|---|---|---|
| Thought leadership | Showing buyers who are weighing providers how your executives and experts think about real problems in your market. | Regular time from the people whose thinking you want heard. |
| Demand generation | SaaS and tech teams, plus finance firms and law practices, inviting the people they would like to sell to. A guest chat beats a cold email. | Patience. It rewards steady effort over speed. |
| Corporate and branded shows | A company-owned show on a steady schedule whose episodes keep working after a campaign ends. Healthcare brands often use it for patient and clinician education. | A publishing rhythm your channels can hold. |
| Internal communications | Company updates, training, and leadership messages on private podcast feeds that distributed teams play when it suits them. | Leaders who will record, and fewer all-staff emails. |
Build the package that fits your goals
You should not have to manage six vendors to get one episode out the door. Hand us the whole show, from strategy through publishing. Or hand us one piece and keep the rest.
Some agencies stop when the episode is delivered. We also help with what happens after it goes live.
Podcast launch
From strategy to your first episode live. We cover show concept, audience research, brand identity, production setup, and launch coordination around your B2B goals.
See podcast launchAudio production
Our degree-trained engineers finish each B2B episode within 3 to 5 business days after recording. Episode forty sounds like episode four. Need cleanup on footage you already have? See editing and post-production.
See audio productionVideo production
YouTube-ready video and short clips from every recording session, sized for LinkedIn, YouTube, and the other places your buyers watch.
See video productionPodcast management
Your producer learns the show, maps out episodes, gets guests ready, sits in on recording, and keeps dates on track. Your team records. Everything around the mic is ours.
See podcast managementPodcast marketing
Video clips, audiograms (a short audio clip over moving graphics), and transcripts made from each episode and sized for LinkedIn and YouTube. Transcripts hand search engines and skimmers something to read.
See podcast marketingPodcast hosting
One upload sends your show to Apple, Spotify, YouTube, Amazon Music, and iHeartRadio. Dashboards show who is listening, and a player drops into your site. Shows meant only for staff can run on private feeds.
See podcast hostingYour CEO gave you forty minutes, so honor them
Executive time is the scarcest thing you have. A guest who hears a rough cut of themselves may not come back, and neither may the client you invited.
Each clip below starts with software cleaning the raw recording. Halfway through, you hear what our engineer did with the identical file.
The pause that was doing work
Your executive stops just before landing the point. Software reads that gap as dead air and removes it. The line then arrives with no weight behind it.
Polished until it sounds fake
Cut every hesitation and your expert stops sounding like one. Buyers tend to trust people who think out loud more than people who recite.
Guests you want back
Two people in two rooms on two microphones, balanced so neither one strains to be heard. That is how you get a senior guest to say yes to a second visit.
How much does B2B podcast production cost?
B2B teams on our full-service plan pay $2,100 to $6,500 a month. Your price moves with how often you publish and how much of the show we run. We quote launches and single services on a call.
The cheapest quote usually covers editing only. That can be the right call if you already have a strategy and someone to run the show. If you do not, ask each agency who owns the schedule and what happens after publishing. Those answers explain most price gaps.
What it is like to work with us
Jon Franko co-founded Gorilla 76, a B2B marketing agency, and makes his show with us.
“43 episodes in and Resonate has been very helpful and very easy to work with. They are quick to respond and are extremely detailed in their work. 10/10 I would recommend!”Jon Franko, Co-Founder, Gorilla 76.
Shows you can listen to today
Branded shows, expert-led series, and a show for a marketing agency, all made with our team.
B2B buyers may ask an AI tool who to hire
More buyers now ask an assistant for an answer and act on the companies it names. The guide shows where a podcast fits in that shift and what B2B teams can start now.
It is nine pages. Read it, use it, and hire nobody if you would rather not.
- How transcripts affect whether a show can be cited.
- The five production habits that often-cited B2B shows have in common.
- Two very large podcasts that get cited less than their audience suggests.
- A 90-day plan you can start before your next budget cycle.
What you get
9 pages, PDF.
Every figure tied to a named source.
No call required.
Common questions about B2B podcast production
Everything worth knowing before you start a B2B podcast or fix one that has stalled.
What is B2B podcasting?
B2B podcasting means a business makes a show for other businesses' decision-makers instead of the general public. The show is built around a business goal, such as thought leadership or building trust with buyers, so downloads are only one thing to watch. Guest conversations, branded search, and prospects saying "I heard your show" are worth tracking too.
What is a B2B podcast service?
It covers the work a business needs to launch and run a show: strategy, show concept, audio and video production, hosting, and marketing assets. Some providers do one piece. A full-service agency like ours handles all of it, so your team does not have to manage several vendors. See how our process runs from kickoff to publishing.
What does a B2B podcast production agency do?
It plans, produces, and publishes a show for you. That usually means strategy, editing and mixing, video, transcripts, clips, hosting, and distribution to Apple Podcasts, Spotify, and YouTube. At Resonate you can hire us for all of it or for one part.
Does AI editing work for a B2B podcast with executive guests?
On its own, rarely. AI tools cut by rules, usually silence. A B2B guest may be a client or someone you want back. Remove every pause and an executive who thinks out loud can sound like they are reading a script. Play the clips on this page and judge for yourself. Our audio production service keeps the human pauses that build trust.
What is corporate podcast production?
It means making a podcast on behalf of a company or brand. The show serves a business purpose, such as positioning executives as experts, building awareness, speaking to prospects, or reaching employees. The production work covers recording, editing, publishing, and promotion. Larger companies can read about our enterprise podcast production.
What is a branded podcast?
Think of a branded podcast as a company-owned show where useful conversation does the work ads would usually do. B2B companies use them to build trust with buyers over time. Listeners tend to stay when the show is useful to them. Some brands go further with a narrative series told in story form.
How do B2B podcasts generate leads?
Usually indirectly. A show builds familiarity and trust with people who may buy later. The guests you invite turn into real conversations, and listeners may pass episodes to colleagues. You can also reuse the content in email and sales follow-up, and podcast marketing assets make that easier. We cannot promise a lead count, and we would be wary of anyone who does. At the start of a project we agree on what to watch together.
How much does B2B podcast production cost?
Full service costs $2,100 to $6,500 a month for most B2B shows. More episodes and more handoff push it higher. Launches and single services get a quote on a call. To ballpark it yourself, open the cost calculator or read the cost comparison.
Should I just compare quotes and go with the cheapest podcast agency?
A lower quote usually covers production only. That can be exactly right if you have your own strategy and someone to run the show. Ask each agency who is responsible for the schedule, the guest experience, and what happens after an episode is published. Those answers explain most price gaps. Our readiness assessment helps you sort out what you need first.
What is a B2B podcast agency?
A B2B podcast agency is a partner that plans, records, edits, and publishes podcasts for businesses that sell to other businesses. The range runs from single-service editors to full-service teams. Resonate is full service: one team from launch through ongoing production. Agencies that resell shows can use our white-label production.
What agencies specialize in producing branded podcasts for B2B companies?
Look for agencies that tie production to a business goal and can show you finished shows. We have produced B2B and corporate podcasts since 2014 for teams like the ones in the logo strip above. Browse more on our clients page. Listen to the examples on this page, and ask any agency you shortlist for theirs.
Which providers offer a launch-to-growth package for new corporate podcasts?
Several agencies cover parts of it. Ours covers concept and launch, audio and video production, marketing assets, hosting, and ongoing management, so the team that launches your show also runs it afterward. Start with podcast launch, then ongoing show management takes over. A call lets us sketch the right mix.
Looking for your industry?
Selling into a regulated market? Approvals and on-record limits shape the calendar. Clients in finance, healthcare, pharma, law, education, real estate, and food and beverage set our timeline through their own review steps. Your team keeps every compliance and legal call.
Is a B2B podcast worth it for your team? Let's check
One call, thirty minutes, three questions. Who do you want to reach? What should the show do for the business? Can your team keep a steady schedule? That is enough for us to tell you if it is worth building.