The Full-Service B2B Podcast Agency

B2B podcasting and podcast production that builds authority and generates pipeline.

Agencies produce. We grow.

Resonate Recordings is the full-service B2B podcast agency trusted by Amazon, Salesforce, Stanford, Honda, and Mars. We handle strategy, launch, audio and video production, marketing assets, and hosting under one roof. Instead of another vendor to manage, you get a show built to grow, not just get produced.

Trusted by Salesforce, Honda & Stanford

The companies behind shows we have produced.

Amazon Salesforce Stanford Honda Mars Ea sports Abbvie Schneider electric Associated press Citi
The B2B podcasting opportunity

Your buyers are already listening. The question is whether they are listening to you.

B2B podcasting is one of the highest-leverage content channels available to brands today. Decision-makers subscribe, return weekly, and engage at completion rates no other format matches.

A well-produced B2B podcast builds trust, generates qualified pipeline, and creates lasting brand authority, episode after episode. Resonate has been producing B2B and corporate podcasts since 2014. We know what separates a show that builds a business from one that goes quiet after twelve episodes.

Book a Discovery Call →
Weekly listeners
78%

of business leaders consume podcasts every week.

Edison Research
High-income audience
56%

of listeners earn $75,000+ annually.

Edison Research
Completion rate
80%

average episode completion, far above blog, video, or social.

Edison Research
In business since
2014

The year Resonate started producing B2B and corporate podcasts.

Resonate Recordings
B2B podcast formats

What kind of B2B podcast is right for your brand?

Every B2B podcast should serve a specific business goal. The format, guest strategy, and distribution plan follow from that goal, not the other way around.

Thought Leadership

Position your executives and subject matter experts as the go-to voices in your industry. A thought leadership podcast builds credibility with buyers who are evaluating providers, before they ever reach your sales team.

Demand Generation

A B2B podcast is a long-game demand gen channel. Each episode reaches qualified prospects, builds trust over weeks and months, and drives inbound interest from buyers who already understand your value before the first conversation.

Corporate and Branded Podcasts

A branded podcast is owned media that compounds over time. Corporate podcast production allows your brand to own a consistent, professional channel that reaches your target audience on their schedule.

Internal Communications

Private podcast feeds for company communications, training, and leadership updates. An internal podcast gives distributed teams a consistent, accessible audio channel without email overload.

B2B podcast production services

Build the package that fits your goals. One production partner.

These are the services your show can be built from. Take the full stack, or pick only the pieces you need. Either way it stays with one team, from strategy and launch through ongoing production, video, marketing, and hosting.

A quality standard you can audit

Your CEO gave you forty minutes. What comes back should be worth the calendar hold.

Executive time is the scarcest input in a B2B podcast, and it is the reason production quality is a pipeline question rather than a taste question. A guest who hears a rough cut of themselves does not come back, and neither does the client you invited on. Below, the same raw audio run two ways: an automated pass, then one of our engineers. Automated first, ours second, in all three.

Clip 1 · Automated, then ours

The pause that was doing work

An executive stops before landing the point. Software reads that as empty space to reclaim. Remove it and the line arrives with no weight behind it.

Clip 2 · Automated, then ours

Polished into unbelievable

Remove every hesitation and a subject matter expert stops sounding like one. Buyers trust people who think in front of them more than people who recite.

Clip 3 · Automated, then ours

Guests you want to invite again

Two people, two rooms, two microphones, balanced so neither is straining to be heard. This is what makes a senior guest agree to a second appearance.

Automated pass. Cheap, immediate, and a sensible starting point for internal drafts. It optimises for tidy, which is not the same as persuasive.

Resonate pass. Degree-trained engineers with certifications in Dolby Atmos and iZotope RX, delivering in three to five business days.

Trusted by Salesforce, Honda & Stanford

The companies behind shows we have produced.

Amazon Salesforce Stanford Honda Mars Ea sports Abbvie Schneider electric Associated press Citi
The B2B podcasting opportunity

Your buyers are already listening. The question is whether they are listening to you.

B2B podcasting is one of the highest-leverage content channels available to brands today. Decision-makers subscribe, return weekly, and engage at completion rates no other format matches.

A well-produced B2B podcast builds trust, generates qualified pipeline, and creates lasting brand authority, episode after episode. Resonate has been producing B2B and corporate podcasts since 2014. We know what separates a show that builds a business from one that goes quiet after twelve episodes.

Book a Discovery Call →
Weekly listeners
78%

of business leaders consume podcasts every week.

Edison Research
High-income audience
56%

of listeners earn $75,000+ annually.

Edison Research
Completion rate
80%

average episode completion, far above blog, video, or social.

Edison Research
In business since
2014

The year Resonate started producing B2B and corporate podcasts.

Resonate Recordings
B2B podcast formats

What kind of B2B podcast is right for your brand?

Every B2B podcast should serve a specific business goal. The format, guest strategy, and distribution plan follow from that goal, not the other way around.

Thought Leadership

Position your executives and subject matter experts as the go-to voices in your industry. A thought leadership podcast builds credibility with buyers who are evaluating providers, before they ever reach your sales team.

Demand Generation

A B2B podcast is a long-game demand gen channel. Each episode reaches qualified prospects, builds trust over weeks and months, and drives inbound interest from buyers who already understand your value before the first conversation.

Corporate and Branded Podcasts

A branded podcast is owned media that compounds over time. Corporate podcast production allows your brand to own a consistent, professional channel that reaches your target audience on their schedule.

Internal Communications

Private podcast feeds for company communications, training, and leadership updates. An internal podcast gives distributed teams a consistent, accessible audio channel without email overload.

B2B podcast production services

Build the package that fits your goals. One production partner.

These are the services your show can be built from. Take the full stack, or pick only the pieces you need. Either way it stays with one team, from strategy and launch through ongoing production, video, marketing, and hosting.

What B2B clients say

Detailed, responsive, and easy to work with, at episode 43 and counting.

Gorilla 76 is a B2B marketing agency for industrial companies. Jon Franko has been producing his thought leadership podcast with Resonate since the beginning.

Book a Discovery Call →

"43 episodes in and Resonate has been very helpful and very easy to work with." They are quick to respond and are extremely detailed in their work. 10/10 I would recommend!

Jon franko
Jon Franko
Co-Founder, Gorilla 76, a B2B marketing agency
B2B podcast examples

B2B and corporate podcasts produced by Resonate.

Branded podcasts, thought leadership series, and marketing agency shows, produced, managed, and distributed by the Resonate team.

Better by Great Place to Work

A branded podcast for Great Place to Work, the global authority on workplace culture. The show interviews executives and people leaders on building high-trust workplaces. Produced and managed end-to-end by Resonate.

This is what a corporate podcast looks like when strategy, production, and distribution are handled by one team.

Listen on Apple Podcasts →

Shared Practices, Your Dental Roadmap

A thought leadership podcast for dental professionals navigating practice ownership, growth, and transition. Produced by Resonate since launch, the show has built a consistent audience of dentists and dental executives.

Thought leadership podcasts like this build credibility in a vertical before a sales conversation ever starts.

Listen on Apple Podcasts →

GO AI Podcast

A B2B marketing podcast for agencies and growth teams navigating AI-powered go-to-market strategy. Produced by Resonate for a marketing agency that wanted a consistent, high-quality audio channel without an in-house production team.

B2B marketing agencies use Resonate as their production partner so they can deliver podcast content without building an internal studio.

Listen on Apple Podcasts →

Ready to launch your B2B podcast or take your existing show further?

Thirty minutes. We discuss your goals, your audience, and the fastest path to a show that works for your business.

Book a Discovery Call →
B2B podcast FAQs

Common questions about B2B podcast production.

Everything you need to know before starting or scaling your B2B podcast.

Book a Discovery Call →
What is a B2B podcast service?+
A B2B podcast service covers everything a business needs to launch and maintain a podcast that serves a commercial goal, whether that is thought leadership, demand generation, or brand authority. It includes strategy, show concept development, audio production, video production, distribution, and marketing assets. A full-service B2B podcast agency handles all of these so internal teams do not have to.
What does a B2B podcast production agency do?+
A B2B podcast production agency plans, produces, and distributes podcast content on behalf of businesses. Services typically include show strategy, audio editing and mixing, video production, transcripts, audiograms, hosting, and distribution to Apple Podcasts, Spotify, and YouTube. Resonate Recordings has managed B2B podcast production for Amazon, Salesforce, Stanford, and Honda since 2014.
Why does human editing still matter if AI tools can edit a podcast?+
AI editing tools cut on silence. A human engineer cuts on meaning. That difference decides whether a pause lands as emphasis or gets removed, whether a speaker sounds natural or clipped, and how two voices sit together across a conversation. AI tools are useful for a rough pass. Resonate uses degree-trained engineers, certified in Dolby Atmos and iZotope RX, for the final edit. There are three comparison clips further up this page.
What is corporate podcast production?+
Corporate podcast production is the process of creating a professionally produced podcast on behalf of a company or brand. It differs from consumer podcast production in that the content is specifically designed to serve a business goal: positioning executives as thought leaders, generating qualified leads, building brand awareness, or communicating internally with employees.
What is a branded podcast?+
A branded podcast is a podcast produced by or on behalf of a brand, designed to reach a target audience with content that builds authority and trust. Branded podcasts are used by B2B companies to establish thought leadership, attract qualified buyers, and build ongoing relationships with prospects and customers. Unlike advertising, a branded podcast provides genuine value, which is why listeners stay subscribed.
How do B2B podcasts generate leads?+
B2B podcasts generate leads by building a consistent, captive audience of qualified professionals who engage with your brand over time. Decision-makers who listen regularly trust the brand more, refer it to colleagues, and reach out when they are ready to buy. Podcast content also drives organic search traffic and can be repurposed across email, social, and sales sequences.
How much does B2B podcast production cost?+
B2B podcast production costs depend on the scope of services required. Basic audio editing starts at a per-episode rate. Full-service B2B podcast production including strategy, launch, audio, video, marketing assets, and hosting is scoped per show based on episode frequency and service level, typically ranging from $2,100 to $6,500 per month. See the full cost comparison breakdown, or book a discovery call and we will walk through what a production setup looks like for your specific goals.
Should I just compare quotes and go with the cheapest podcast agency?+
A lower quote usually means production only, with no strategy, growth management, or accountability for whether the show actually works. Most agencies produce an episode and move on. Resonate is built around the growth outcome, not just the deliverable, which is why brands that compare quotes on production alone often end up paying twice: once for the cheap version, and again to fix or relaunch it later.
Free ebook

Buyers stopped clicking through. They read the answer and move on.

Your next buyer may never see your site. They ask an assistant, get a synthesised answer, and act on whichever companies it names. Researchers spent six months measuring which podcasts those answers are built from, across five engines, and the pattern had little to do with how big the show was.

  • Why the engines quietly ignore shows with no published transcript
  • The five production choices the frequently cited shows have in common
  • Two very large podcasts that get cited far less than their audience suggests
  • A 90-day plan you can start on before your next budget cycle
  • Every figure attributed to a named source
Get the Free Ebook →

Nine pages. Read it, use it, and hire nobody if you would rather not.

Podcasting as an ai search growth engine, free ebook cover
9 pagesPDFFully sourced
Explore by industry

Looking for a specific industry instead?

Resonate builds industry-specific podcast programs across regulated and consumer-facing sectors alike. If your organization fits one of these categories, that page covers the positioning details specific to it.

Your buyers are listening to podcasts.
Make sure one of those podcasts is yours.

Book a thirty-minute discovery call. We discuss your goals, your audience, and what a B2B podcast strategy looks like for your business.

No commitment. Thirty minutes. Honest advice about whether podcasting is right for your business right now.

Book a Call

Schedule an interest call

Sign up for a 30-minute discovery call with us using the form below.