How much will it actually cost you to produce your podcast?
DIY tools, AI editing, or full-service production. Here's what you get at every price tier, and why the cheapest option is almost never the cheapest outcome for your show.
You'll spend between $50 and $2,000 a month if you go the DIY route or outsource your editing, or $2,100 to $6,500 a month for full-service podcast production with an agency like Resonate Recordings. AI podcast tools will run you $50 to $500 a month, but they can't replace strategy, host development, or growing your audience. Use the calculator below to get a ballpark for your show, then book a call for your exact number.
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You have three ways to produce your podcast. Only one of them is accountable for it working.
Before your first call with us, you're probably asking how much this is going to cost. The honest answer: it depends on what you want your podcast to actually do for your business. Here's what you get at each tier, not just what it costs you.
per month. This covers your recording software, hosting, and either your own time or a freelance editor. You won't get strategy, host development, or growth management.
per month. These tools handle filler-word removal, show notes, and social clips well for you, but they can't replace strategy, host development, or growing your audience.
per month. You get strategy, show concept, host development, production, launch, distribution, and ongoing growth management, all owned by one team.
Estimate what your podcast will cost you.
Answer three questions and we'll give you an estimated monthly range for your show. We scope every show individually, so treat this as your starting point, not your quote.
per month. DIY tools and hosting, scaled for a two-episode-a-month audio-only show.
This is a ballpark based on typical scope, not a quote. We price every engagement individually depending on your show, so the exact number for your situation only comes from a conversation with a strategist.
Get Your Exact Number →AI is a real production tool for your show. It isn't a strategy team.
AI tools can be useful for specific production tasks. They aren't a substitute for the decisions that determine whether your show actually grows.
What AI Tools Do Well For You
They'll remove filler words, generate show notes, create social clips, and automate publishing. If you build your podcast entirely on AI production tools, it can sound genuinely polished.
What AI Tools Won't Replace
Strategy, host development, audience positioning, and growth management. Even if your show sounds polished, without a strategic foundation it still won't grow an audience on its own.
Where AI Fits Best For Your Show
As a production efficiency add-on inside your full-service engagement, handling repetitive tasks so your team can focus on strategy, not as a replacement for that team.
The DIY-to-Full-Service Upgrade
You can start DIY and upgrade later, but if your show was built without a strategy foundation, you'll likely need a full repositioning first: new cover art, a revised concept, and a relaunch. That means you'd be paying for the strategy work twice.
Here's the scope behind the $2,100 to $6,500 range. One team, every piece.
The price difference between a cheap editing service and a full-service agency comes down to the scope of work. The outcome difference comes down to whether anyone is accountable for your show performing, not just being produced.
Strategy & Launch
We build your show concept, format, host development, and launch plan around a specific business outcome for you, not just a recording schedule.
Learn moreAudio Production
You get professional editing, mixing, and mastering for every episode, from degree-trained engineers rather than a rotating freelance pool.
Learn moreVideo Production
You get full video editing and YouTube-ready cuts, included in your full-service scope rather than priced as a separate add-on.
Learn morePodcast Management
A dedicated producer manages your show week to week, the ongoing accountability a DIY or AI-only setup won't give you.
Learn morePodcast Marketing
We build show notes, audiograms, and social assets from every episode you record, part of the growth management most cheaper tiers leave out.
Learn moreDistribution & Growth
We publish your show across every major platform and manage its growth on an ongoing basis, the accountability piece that separates production from a real program.
Learn moreExpect 9 to 18 months, with your first real inflection around month 9 to 12.
If you publish consistently, most B2B podcasts see meaningful business outcomes between 9 and 18 months in. Your timeline shortens with a strong launch and consistent cadence, and lengthens if your strategy foundation is weak or you publish inconsistently. ROI in podcasting compounds, so staying patient and investing consistently tends to beat treating it like a short campaign.
Get Your Exact Number →A show built without a solid strategy foundation often needs a full repositioning before it can grow. That means paying for the strategy work twice: new cover art, a revised concept, and a relaunch campaign. It's possible to start DIY and upgrade later. It's rarely cheaper.
Your questions about podcast production pricing, answered.
Everything you need to know before you compare quotes.
Get Your Exact Number →How can I get a full podcast production cost breakdown for my show?+
How much does it cost to start a podcast?+
Are AI podcast tools worth it instead of an agency?+
What is the difference between a cheap podcast service and a full-service agency?+
How long until a podcast produces business results?+
Can I start DIY and upgrade to full-service later?+
What does Resonate Recordings charge for podcast production?+
Why do B2B podcasts often cost more than consumer podcasts?+
What is included in a full-service podcast production engagement?+
Can I start a podcast on a budget?+
What do podcast production costs typically cover?+
Read Lindsay's complete cost analysis for your next move.
This page summarizes the pricing tiers for you. The full blog post walks you through the reasoning behind every number, real client scenarios, and a deeper look at where AI tools fit into your production budget.
Read the Full Cost Breakdown →Stop guessing at your number.
Get the one that applies to your show.
Book your thirty-minute strategy call. We'll walk through your scope, timeline, and the real investment before you commit to anything.
No commitment. Thirty minutes. A real number for your specific situation.