How to get started

How to get started with your company podcast

It starts with a free 30-minute call and ends with your first episode going live. Here's every step in between, how long each one takes, and what it costs.

  • 30 min

    free call to plan your show and get a price range

  • 8 to 12 weeks

    to launch a brand-new show

  • 3 to 5 days

    to edit an episode for a show that's already running

The process

Six steps from first call to first episode

  1. Step 01

    30 minutes

    Book a free call

    Pick a time with Cassie Wells, our Director of Growth. The call is free, takes 30 minutes, and needs no prep. Bring a rough idea, a pile of questions, or both.

    Book a free call
  2. Step 02

    On the call

    Plan your show and get a price

    We talk through what the show is for, then work out the format, how often to publish, audio or video, and a rough scope. You leave with a price range, and there's no pressure to hire us.

    ESTIMATE MY COST FIRST
  3. Step 03

    When you're ready

    Pick your plan and pay

    Choose the services that fit, from editing only to a full launch. Payment comes before production starts, so your first episode isn't held up later.

  4. Step 04

    After you sign up

    Set up your account

    You'll fill out your New Client Profile in the Resonate app, then hop on an onboarding call. We show you how to upload files, leave notes, and approve episodes.

  5. Step 05

    8 to 12 weeks for a new show

    Launch, relaunch, or upload

    New shows start the launch plan below. Shows that are already running can relaunch with a refreshed format, or upload their next episode to the app if all you need is post-production.

    See the launch timeline
  6. Step 06

    3 to 5 business days per edit

    Your first episode goes out

    You review the episode, request any changes, and approve it. Then it goes live on your feed, posted by you or by us.

    See the first few days

Once you're set up, our How Things Work page covers every detail of the day-to-day: turnaround, revisions, fees, and holidays.

Free 30-minute call

Talk it through with Cassie

Cassie Wells

Director of Growth, Resonate Recordings

Cassie plans your show with you: what it's for, the format, how often to publish, and a price range. No prep needed, and no pressure to hire us.

BOOK A FREE CALL

About 2 minutes

Get a price before you call

Answer 10 quick questions about your show, like audio or video and how much you want to hand off. You'll see a monthly cost range and the package that fits.

ESTIMATE MY COST

Why a podcast

What a company podcast can do for you

Most business podcasts aren't chasing big download numbers. They're built to reach a specific group of people. Here are the jobs they do best.

Win trust before the sales call

A prospect can spend half an hour with your best people before anyone books a meeting. They hear how your team thinks, in your team's own voices.

Keep your team in the loop

A private show gives employees leadership updates, training, and team stories they can play on their phones, on shift or on the road.

Help with hiring

Candidates get a real feel for your culture and the people they'd work with, before the first interview.

Build a community

Members, customers, and partners get a reason to come back every week or two, and a way to hear from each other.

Get more from every conversation

One recording can become video clips, a transcript, and social posts, so your experts' time goes further.

Is it right for you?

How to tell if a podcast fits your business

A podcast isn't the answer to everything. Here's an honest way to check, before you spend a cent.

Good signs

  • You know who you want to reach, like buyers, employees, or members.
  • Someone on your team enjoys explaining what they know.
  • You can keep a steady schedule, even every other week.
  • You're happy to build results over months.

Maybe not yet

  • You need leads this month. Paid ads usually move faster.
  • Nobody on your team wants to be on the mic.
  • You can't spare time to record and approve episodes.

Our take: pick a schedule you can stick with. A show that runs every other week for a year beats one that goes weekly for six weeks and stops.

Take the 4-minute readiness assessment

Our services

Start with one service, or hand us the whole show

Every service starts the same way: a free call, then the steps below. Here's what you can start with.

Shows for your own people

Not every podcast is for the public. A private show can reach only your employees, members, or clients.

Internal communications podcast

A private show for your employees, with leadership updates, training, and team stories they can play on their phones between shifts or meetings.

See internal communications podcast

Private podcast hosting

Invite-only feeds that only the people you choose can hear. You control who gets in, can remove access anytime, and see listening analytics.

See private podcast hosting

Shows for your audience

Podcast launch

Strategy, name, cover art, trailer, and launch for a brand-new show, usually in 8 to 12 weeks.

See podcast launch

Audio production

Editing, mixing, and mastering for every episode, back in 3 to 5 business days.

See audio production

Video podcasts

Video episodes and clips for YouTube and social, edited by the same team as your audio.

See video podcasts

Podcast management

A producer who plans episodes, preps speakers, and keeps the show on schedule.

See podcast management

Podcast marketing

Clips, podcast SEO, and transcripts that help new listeners find your show.

See podcast marketing

Podcast hosting

Hosting that sends your show to Apple Podcasts, Spotify, YouTube, and more.

See podcast hosting

Narrative podcasts

Scripted, story-driven series built from your interviews, with sound design and music.

See narrative podcasts

Step 5 for a new show

What a launch looks like, week by week

Our podcast launch takes most new shows live in 8 to 12 weeks. The pace depends mostly on how quickly approvals come back.

  1. Weeks 1 to 2

    Strategy

    We define your audience and settle the show name, format, and episode structure.

  2. Weeks 2 to 4

    Brand assets

    Cover art, music, intro, and the trailer script come together and go to you for approval.

  3. Weeks 4 to 7

    First episodes

    You record your first episodes, and we produce them.

  4. Weeks 7 to 10

    Launch

    Your trailer and first episodes go live on the major podcast apps.

  5. Through week 12

    Review

    We look at the first numbers with you and plan what comes next.

Setting up hosting and getting your feed into Apple Podcasts, Spotify, YouTube, and the rest takes at least 2 weeks after you approve your launch content. That's built into the plan.

Step 5 for a show that needs a fresh start

Already have a show? Relaunch it

If your show has stalled or no longer fits your goals, we can relaunch it. We audit what you have, refresh the creative, and bring the show back with a format built on our research.

  1. Step Step 01

    Audit the show

    We listen to your episodes and review how the show is set up today, from the format and episode structure to the artwork and titles. You'll see what's working and what isn't.

  2. Step Step 02

    Refresh the creative

    We update your creative assets, like cover art, music, and intro, so the show looks and sounds like the brand you are now.

  3. Step Step 03

    Relaunch with a new format

    Based on what our research turns up, we rework the format and bring the show back to your listeners with a clear plan for what comes next.

Want a quick read before the call? Try our free podcast audit .

Step 5 if you only need post-production

What your first few days look like

If you're just looking for post-production, there's no launch to wait for. Once you're set up in the app, you can send your first episode for editing.

  1. Day 0

    You upload your recording, intro, and outro

  2. Day 1

    We review your files

  3. Day 3

    Basic and Plus audio, and Basic video, come back to you

  4. Day 5

    Pro audio and Plus and Pro video come back to you

  5. Then

    You review, request changes if needed, and approve

Turnaround is in business days and starts once we have everything we need. Moving your show from another host? Ask about it on the call.

Pricing

What editing costs per episode

If you're starting with editing, here's what each level includes and costs. Launch, podcast management, and podcast marketing are priced on the call, since they depend on your show.

Audio editing
Basic
Plus
Pro

Enhancement

Mixing and mastering Included Included Included
Noise reduction Included Included Included
Vocal equalization Included Included Included
Dynamic balancing Included Included Included

Editing

Intro and outro inserted Included Included Included
Sponsorship and ad insertion Included Included Included
Filler word removal Not included Included Included
Content editing Not included Included Included
Music transitions Not included Included Included
Light sound design Not included Not included Included

Delivery

Turnaround 3 days 3 days 5 days
Revision rounds 0 1 3
ID3 metadata tagging Included Included Included
Priority production queue Not included Not included Included

Support

Online chat Included Included Included
Dedicated CSM Not included Not included Included
Dedicated audio engineer Not included Not included Included

Requirements

Raw audio max length 120 min 60 min 70 min
PRICE
$100 / episode
$200 / episode
$450 / episode

Turnaround is in business days. Not sure which level fits? The cost calculator suggests one, or we can on the call.

FAQ

Questions people ask about getting started

cta_cassie-prof-img

Ready to plan your show?

Book a free 30-minute call with Cassie. Bring your questions, or bring none at all. Want a number first? The cost calculator takes about 2 minutes.

Book a Call

Schedule an interest call

Sign up for a 30-minute discovery call with us using the form below.