Free Readiness Assessment
Is your company ready to start a podcast?
Twenty questions across six dimensions of readiness. You get a score, the gap most likely to stall the show, and what to fix before anyone books a studio.
Free · 4 minutes · Instant results
Questions across six dimensions of organisational readiness.
Dimensions, from executive buy-in through to measurement.
Start to finish, with your result on screen.
From the team behind podcasts for
The Problem
Most podcasts do not fail on production. They fail on readiness.
The show that goes quiet at episode twelve was usually decided in month one.
"We will sort out who owns it once the first few episodes are live."
Marketing director, on a show that reached episode nine.
No internal champion. No agreed measure of success. A host who was volunteered rather than chosen. A review process nobody costed. Each one is survivable alone and fatal in combination.
None of it shows up in a production quote, which is why it rarely gets discussed until the cadence starts slipping.
This assessment surfaces those gaps while they are still cheap to close.
The assessment
Six dimensions. One honest picture.
Answer for your organisation as it is today, not as you intend it to be by launch.
Podcast readiness assessment
Is your brand ready
to resonate?
20 questions. 6 dimensions. Instant, personalised results, so you know exactly where you stand before pressing record.
How it works
Three steps to your readiness report.
Answer twenty questions
Six dimensions, one screen at a time. Roughly four minutes at an honest pace.
See your score and your gap
A readiness score plus the single dimension most likely to stall the show.
Close the gap first
You get the priority fix. Most are internal decisions rather than budget.
Why readiness first
We would rather tell you to wait than take the brief.
Across 3,000 podcast launches since 2014, the shows that compound are not the ones with the biggest budget. They are the ones where somebody owned the outcome before the first recording.
If this assessment says your organisation is not ready, that is a useful result. It costs a quarter of preparation instead of a year of a show nobody is accountable for.
since 2014, which is where these six dimensions come from.
end to end, for brands including Salesforce and Honda.
weighted, with your weakest named at the end.
and results on screen straight away.
Questions
Common questions from teams building a podcast.
Short answers about the assessment. Anything specific to your organisation is a better conversation than a FAQ.
Talk to a strategistHow long does the assessment take?
Most people finish in three to five minutes. There are 20 questions across six dimensions, each rated on a simple 1 to 5 scale. No long-form answers required.
Do I need to enter my email before seeing my results?
No. You answer all 20 questions first, then provide your details before seeing your full results. You see your score and tier immediately after submitting.
What happens after I complete the scorecard?
You receive your score out of 100, your readiness tier, your biggest gap highlighted, and specific next steps. If you're ready, you can book a strategy call directly from the results page.
Is Resonate the right fit for B2B brands?
Yes. B2B is our core market. We have launched shows for Amazon, Salesforce, Stanford, AbbVie, Honda, and EA Sports using our own developed podcast launch method, built specifically to turn a podcast into a business growth channel.
What if my score is low?
A lower score is a roadmap, not a rejection. Every tier comes with specific actions to close your gaps. Foundation First results include a link to our resource library with guides to help you build the right foundation before investing in production.
How long does it take to launch a podcast with Resonate?
Most shows go from strategy call to first published episode in 6 to 8 weeks. This covers your brand and format session, pilot recording, editing, artwork, hosting setup, and full distribution to all major platforms.
What makes Resonate different from other podcast agencies?
Twelve years of experience, 3,000+ podcasts launched, 50,000+ episodes produced, and one of the largest premium podcast production portfolios in the industry. We are not a freelance marketplace. We are a full team that owns your show's success from strategy through distribution.
Explore by industry
Already know a podcast is right for you?
If your organisation sits in one of these categories, that page covers the constraints specific to it.
Find the gap now, not at episode twelve.
Four minutes, twenty questions, and an honest read on whether your organisation is set up to sustain a show.
Free. Four minutes. Honest advice either way.