Podcast production built to win shelf space, not just listeners.
Founder story, category education, and trade credibility, produced on a schedule that plans for your claim review instead of colliding with it.
Resonate Recordings produces Food Biz Wiz, hosted by former grocery buyer Alli Ball, covering co-packing, incubator kitchens, and broker and distributor navigation for CPG founders. The same production discipline applies whether you're a founder pitching your first retail buyer or a multinational manufacturer telling your story to employees and shoppers alike.
Trusted by food, beverage, and enterprise brands
The companies behind shows we have produced.
Shelf space is finite. A podcast is how you prove you deserve it.
Retail buyers and category managers increasingly expect brands to show up to a reset or category review with evidence of consumer demand, not just a sell sheet and a sample. A recurring show that documents your traction, your category expertise, and your founder's credibility becomes part of that evidence, alongside the sales data your broker already brings to the table.
The Framework for Trade Credibility
The barrier usually isn't content ideas. It's that claim language on a podcast carries the same weight it carries on packaging. The FDA groups food label claims into three regulated categories, and words like "healthy" or "organic" need the same substantiation either way.
By integrating our production process with your internal review workflows, we empower your team and its regulatory advisors to review every episode before it reaches the public. We provide a production environment and a release schedule that accounts for that review, allowing your founder's voice and category expertise to flourish while your brand maintains the ultimate responsibility for label claim substantiation and FDA compliance.
Book a Strategy Call →regulated FDA food label claim categories: health, nutrient content, and structure/function.
Food Biz Wiz has run for years, built entirely around the mechanics of landing and keeping retail shelf space.
higher brand trust score for food and beverage brands with third-party-certified sustainable packaging.
The year Resonate started producing podcasts for enterprise and CPG clients.
What kind of show fits your brand's stage and audience?
The right format depends on whether you're pitching your first retail buyer, educating shoppers, or telling an enterprise story to employees. We help you pick one your team can sustain through your own review process.
Founder-Led Brand Shows
Cover sourcing, production, and the brand's origin story in the founder's own voice. This is the exact format behind Food Biz Wiz, and it builds the kind of credibility with shoppers and trade partners a sell sheet alone can't.
Category Education Shows
Explain ingredients, sourcing, and category context to shoppers in plain language your team has already cleared. A category education show builds trust with the same substantiation discipline your packaging already follows.
Trade-Facing Shows
Speak directly to brokers, distributors, and retail buyers about category trends, co-packing, and go-to-market strategy. A trade-facing show becomes part of the evidence a buyer needs before granting shelf space.
Enterprise Culture & Internal Storytelling
For larger manufacturers, an internal show covering company culture, employee stories, and values. Mars used exactly this format with Resonate to bring a specific cultural value to life across a global workforce.
Build the package that fits your brand. One production partner.
These are the services your show can be built from. Take the full stack, or pick only the pieces you need. Either way it stays with one team, with your review windows written into the schedule rather than discovered after an episode is already live.
Podcast Launch
End-to-end launch that maps your category positioning and your own internal review process into the production plan from day one, so approvals aren't a surprise before your first episode airs.
Learn moreAudio Production
Professional editing, mixing, and mastering for every episode. Degree-trained engineers, three to five business day turnaround, and a consistent process for a multi-year show like Food Biz Wiz.
Learn moreVideo Production
YouTube-ready video cuts and short-form clips from every recording. Product demos, kitchen and production floor footage, and founder-to-camera moments translate especially well to video-first platforms.
Learn morePodcast Management
A dedicated producer manages your show week to week, including scheduling around trade show calendars, seasonal launches, and co-packer production runs instead of working against them.
Learn morePodcast Marketing
Audiograms, videograms, and full episode transcripts from every recording, ready for your team to route through review before publishing. Transcripts also make your show readable to search and AI answer engines, which audio alone never is.
Learn morePrivate & Public Hosting
Public distribution to Apple, Spotify, and YouTube for shopper- and trade-facing shows, or private, restricted-access hosting for internal culture and manufacturing content.
Learn moreProducing Food Biz Wiz for the founders navigating co-packing and distribution.
Food Biz Wiz is hosted by Alli Ball, a former grocery buyer, and covers the real mechanics of launching a packaged food or beverage brand: incubator kitchens, co-packing, brand strategy, packaging design, and working with brokers and distributors to land and keep retail shelf space.
Book a Strategy Call →Launching, growing, and scaling a packaged product in the food industry is daunting. Understanding production, incubator kitchens, and co-packing, mastering brand strategy and packaging design, and navigating growth with brokers and distributors, every step of the way is challenging.
CPG, food, and enterprise podcasts produced by Resonate.
A real, ongoing CPG client show, alongside enterprise internal-communications and practitioner formats that translate to founders, manufacturers, and trade audiences.
Food Biz Wiz
Hosted by former grocery buyer Alli Ball, the show covers incubator kitchens, co-packing, brand strategy, and broker and distributor relationships for packaged food and beverage founders. Produced and hosted by Resonate.
This is Resonate's clearest food-and-beverage-vertical credential: a real, ongoing client show built for exactly the shelf-space mechanics this page is written for.
Listen on Apple Podcasts →Shared Practices, Your Dental Roadmap
A practitioner-focused show for dental professionals navigating practice ownership, growth, and transition. Produced by Resonate since launch, the show has built a loyal, returning audience within its niche.
Food and beverage brands with a specialized product line can use this same deep-dive format to educate a category-specific audience the way Food Biz Wiz does for CPG founders.
Listen on Apple Podcasts →Better by Great Place to Work
A branded podcast for Great Place to Work, the global authority on workplace culture, interviewing executives and people leaders on building high-trust workplaces. Produced and managed end-to-end by Resonate.
Mars, a multinational confectionery and food manufacturer, used this same internal-culture model with Resonate to bring its diversity, equity, and inclusion values to life for employees worldwide.
Listen on Apple Podcasts →Ready to build a show that helps you win the next reset?
Thirty minutes. We discuss your product line, your retail relationships, and what a production schedule looks like around your own review process.
Common questions about food and beverage podcast production.
Everything you need to know before starting or scaling a podcast for your food, beverage, or CPG brand.
Book a Strategy Call →What is a food and beverage brand podcast?+
Do food and beverage podcasts need to consider FDA label claim rules?+
Who is responsible for FDA label claim compliance on a food brand podcast?+
What does a food and beverage podcast production agency do?+
Can a podcast help a food or beverage brand win retail shelf space?+
What kind of podcast should a food or beverage brand launch?+
How is a food and beverage podcast different from a general branded podcast?+
How much does food and beverage podcast production cost?+
Shelf space is finite.
Let's build a show that helps you earn it.
Book a thirty-minute strategy call. We discuss your product line, your retail relationships, and what a food and beverage podcast looks like for your brand.
No commitment. Thirty minutes. Honest advice about whether podcasting is right for your brand right now.