Food and beverage podcast production for brands that have to stay on the shelf, not just get on it.
Founder story, category education, and trade credibility, produced on a schedule that plans for your claim review instead of colliding with it.
Getting the listing is the part everyone plans for. Keeping it is the part that decides whether you have a business. Your listing gets reviewed at the next reset, and if your product is not moving fast enough, the space goes to whoever is behind you in line.
Velocity comes from shoppers who already know why they should reach for your product. That is what a recurring show builds, in your founder's voice, on a schedule your own reviewers can live with.
Trusted by food, beverage, and enterprise brands
The companies behind shows we have produced.
The shelf is not the finish line. It is the start of the test.
Alli Ball ran grocery at Bi-Rite Divisadero in San Francisco, and was an assistant buyer at Bi-Rite 18th Street before that. She now teaches packaged food founders. She splits the problem into two jobs: land the wholesale account, then have high sales once you are on the shelf.
Most CPG marketing is built for the first job. The second is where brands quietly lose the space they spent years winning. A listing that does not move gets reviewed out at the next reset, and nobody sends a warning email first.
Velocity is a demand problem, not a merchandising problem
A shopper picks your product up a second time because they know something about it. What it is for, who makes it, why it costs what it costs. That is the gap a recurring show fills, and it keeps filling it between promotions, when there is no end cap and no demo table.
The constraint on saying any of it is the same one your packaging lives under. Claim language on a podcast carries the weight it carries on a label, so your review step goes into the release schedule at the start. Your brand and its regulatory or legal advisors retain the ultimate responsibility for label claim substantiation and FDA compliance. We build the production environment and the calendar around that.
Book a Strategy Call →categories of claims "defined by statute and/or FDA regulations": health claims, nutrient content claims, and structure/function claims.
five-year cumulative growth for products making ESG-related claims, against 20% for products making none.
produced by Resonate for Alli Ball, built entirely around landing and holding retail shelf space.
with 50,000+ episodes across 3,000+ podcasts launched for enterprise and CPG clients.
Which show fits your stage and your audience?
Your format depends on whether you are pitching a first buyer, holding velocity on an existing listing, or telling an enterprise story internally. We help you pick one your team can keep feeding through its own review process. That is usually what decides whether a brand show survives its first year.
Founder-Led Brand Shows
Sourcing, production, and the origin story in the founder's own voice. This is the format behind Food Biz Wiz, and a named person talking about why they made the thing carries further than a sell sheet.
Category Education Shows
Explain ingredients, sourcing, and category context to shoppers in language your team has already cleared. This is the format that does the most for repeat purchase, because it answers the question that makes someone reach for you twice.
Trade-Facing Shows
Talk to brokers, distributors, and buyers about category trends, co-packing, and go-to-market. It will not win you a listing by itself, but it makes your brand a known quantity before your broker walks into the meeting.
Enterprise Culture and Internal Storytelling
For larger manufacturers, an internal show on culture, employee stories, and values. Mars worked with Resonate on exactly this, bringing one cultural value to life across a global workforce.
Build the package your brand needs. One production partner.
Take the full stack or only the pieces you are missing. Either way it stays with one team, with your review windows written into the schedule rather than discovered after an episode is already live.
Podcast Launch
End-to-end launch that maps your category positioning and your own review process into the production plan on day one. Approvals stop being a surprise before your first episode airs.
Learn moreAudio Production
Editing, mixing, and mastering on every episode by degree-trained engineers, with a three to five business day turnaround. The process holds up on a multi-year show like Food Biz Wiz.
Learn moreVideo Production
YouTube-ready cuts and short clips from the same recording. Product demos, kitchen and production floor footage, and founder-to-camera moments carry especially well on video.
Learn morePodcast Management
A dedicated producer runs the show week to week and schedules around trade show calendars, seasonal launches, and co-packer production runs instead of colliding with them.
Learn morePodcast Marketing
Audiograms, videograms, and full transcripts from every recording, ready for your team to route through review before publishing. Transcripts also make your show readable to search and AI answer engines, which audio alone never is.
Learn morePrivate and Public Hosting
Public distribution to Apple, Spotify, and YouTube for shopper and trade-facing shows, or private restricted-access hosting for internal culture and manufacturing content.
Learn moreFood Biz Wiz, hosted by a former grocery buyer.
Resonate produces Food Biz Wiz for Alli Ball, who ran grocery at a San Francisco retailer before she started teaching founders how to sell into one. The show covers incubator kitchens, co-packing, packaging design, and the broker and distributor relationships that decide whether a product holds its space.
It is the only show in this category we can point you at where the subject matter is the same problem you have. Go and listen to an episode before you call us.
Book a Strategy Call →Food Biz Wiz
Host: Alli Ball, previously Head of Grocery and Store Manager at Bi-Rite Divisadero, San Francisco
Audience: packaged food and beverage founders selling into wholesale
Subject matter: co-packing, incubator kitchens, packaging, brokers, distributors, shelf velocity
Produced by: Resonate Recordings
Summarized by Resonate from the published show and the host's own materials. This is a production credit, not a client endorsement of Resonate.
CPG, food, and enterprise shows produced by Resonate.
A named CPG client show, plus two formats that translate to founders, manufacturers, and trade audiences.
Food Biz Wiz
Hosted by Alli Ball, who ran grocery at Bi-Rite Divisadero before moving to teaching founders. The show covers incubator kitchens, co-packing, brand strategy, and broker and distributor relationships for packaged food and beverage brands.
This is the clearest food and beverage credential Resonate has: a client show whose whole subject is the shelf-space problem this page is written about.
Listen on Apple Podcasts →Shared Practices, Your Dental Roadmap
A practitioner show for dental professionals working through practice ownership, growth, and transition. Resonate has produced it since launch and it has built a returning audience inside a narrow niche.
A brand with one specialized product line can run this same deep-dive format for a category-specific audience, the way Food Biz Wiz does for wholesale.
Listen on Apple Podcasts →Better by Great Place to Work
A branded show for Great Place to Work, interviewing executives and people leaders on building high-trust workplaces. Produced and managed end to end by Resonate.
Mars is a multinational food and confectionery manufacturer. It worked with Resonate on this same internal-culture model, bringing one of its cultural values to life for employees worldwide.
Listen on Apple Podcasts →One trade-off worth knowing before you start.
A podcast will not get you a listing. Buyers decide on margin, category fit, and sell-through, and no buyer has ever granted shelf space because a brand had a show. If you are three weeks from a category review, put the money into your sell sheet and your sampling budget.
Where a show pays is the twelve months after the listing, when nobody is looking and the velocity number is quietly deciding whether you keep the space. That is a slower return than most CPG marketing is measured on, and it is worth saying out loud before you commit a founder's time to it.
Ready to build the demand behind your velocity number?
Thirty minutes. We go through your product line, your retail relationships, and what a schedule looks like around your own review process.
Questions brands ask before they start.
What to settle first, including who owns claim substantiation and what a show can honestly do for a listing.
Book a Strategy Call →What is a food and beverage brand podcast?+
Can a podcast actually help us win retail shelf space?+
What about keeping the shelf space after we get it?+
Who is responsible for FDA label claim compliance on a food brand podcast?+
Do food and beverage podcasts need to consider FDA label claim rules?+
What does a food and beverage podcast production agency do?+
What kind of podcast should our brand launch?+
How is a food and beverage podcast different from a general branded podcast?+
How much does food and beverage podcast production cost?+
Nobody sends a warning email before a reset.
Let's build the demand that keeps your space.
Book a thirty-minute strategy call. We go through your product line, your retail relationships, and what a food and beverage podcast realistically does for your brand.
No commitment. Thirty minutes. An honest read on whether a podcast is right for your brand right now.