Retail & DTC Podcast Production

Podcast production that turns shoppers into repeat customers.

Product storytelling, founder voice, and post-purchase loyalty content built for retail and DTC brands.

Resonate Recordings produces podcasts for consumer brands including Amazon, Mars, and EA Sports. We build the show around your product calendar, your launches, and the questions your customers already ask in reviews and support tickets — so every episode earns another repeat purchase.

Trusted by consumer-facing brands

The companies behind shows we have produced.

Amazon Mars Ea sports Salesforce Stanford Honda Abbvie Schneider electric Associated press Citi
The retail podcasting gap

Every retail brand is fighting for the same feed. Almost none of them own a show.

Retail already ranks among the most efficient categories in podcast advertising, with a top-four visitor rate and purchase rate across 30 billion-plus tracked ad impressions. Shoppers are primed to act on what they hear in their ears — most retail brands just rent that attention through someone else's show instead of building their own.

A retail podcast is owned media. It keeps working between launches, between sales, and between the emails your customers already skip. Resonate has produced consumer-facing shows for brands like Amazon, Mars, and EA Sports, built on the same production standard behind 3,000-plus podcast launches since 2014.

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Ad revenue share
11%

of podcast ad revenue came from retail in 2023, up from 9% the year before.

Notta Podcast Stats 2026
Category ranking
Top 4

retail ranks among the top industries for podcast ad visitor and purchase rate.

Podscribe Q1 2026 Benchmark
DTC marketer confidence
99%

of US DTC marketers say podcasts are an effective way to reach shoppers.

Acast, via Podcast Stats 2026
Podcasts launched
3,000+

shows produced by Resonate since 2014, across enterprise and consumer brands.

Resonate Recordings
Retail podcast formats

What kind of show turns your customers into repeat buyers?

The right format depends on where your brand earns trust — the founder, the product itself, or the community around it. We help you pick one and build it properly instead of guessing across all three.

Founder-Led Shows

Put the person behind the product in front of customers on a regular cadence. Shoppers buy from people they trust before they buy from a catalog page, and a founder-led show builds that trust faster than any single ad ever could.

Product Education & Behind-the-Scenes

Explain how and why things are made, sourced, or designed. Product education content answers the questions already sitting in your reviews and support inbox, and turns curious browsers into confident buyers before checkout.

Customer Community Shows

Feature real customers, reviews, and repeat buyers as the stars of the show. A community-driven podcast turns your best customers into your loudest advocates and gives your loyalty program something worth showing up for.

Seasonal & Launch Series

Short, focused runs timed to product drops, holidays, or seasonal moments. A launch series gives your marketing calendar a built-in content engine instead of scrambling for assets every time a new SKU ships.

Retail podcast production services

Everything your retail podcast needs. One production partner.

Resonate offers the full retail podcast service stack, built around your product calendar instead of a generic content schedule. Pick the services that match your catalog and cadence and work with our team to keep the show running.

A retail client, by the numbers

250 episodes. Top 1% of podcasts worldwide.

Food Biz Wiz is hosted by Alli Ball, a former grocery buyer who now helps packaged food and beverage brands land retail shelf space. Resonate has produced and hosted the show since its early seasons, built entirely around the questions retail and CPG founders ask before a launch.

Talk to a Retail Podcast Specialist →

250 episodes published on a weekly cadence, reaching 8,000+ downloads a month with a 4.9-star rating on Apple Podcasts — ranked in the top 1% of podcasts globally.

Food Biz Wiz
Hosted by Alli Ball, former Head of Grocery, Bi-Rite Market — produced by Resonate Recordings
Retail-relevant podcast examples

Retail, CPG, and consumer-relevant podcasts produced by Resonate.

A real retail and CPG client show, alongside founder-led and practitioner-led formats that translate directly to retail — produced, managed, and distributed by the Resonate team.

Food Biz Wiz

A weekly show for packaged food and beverage founders navigating retail shelf placement, co-packing, and wholesale growth, hosted by former grocery buyer Alli Ball. Produced and hosted by Resonate since its early seasons.

250 episodes, 8,000-plus monthly downloads, and a 4.9-star rating show what a retail-focused show looks like when the format matches the audience's actual buying questions.

Shared Practices — Your Dental Roadmap

A practitioner-focused show for dental professionals navigating practice ownership, growth, and transition. Produced by Resonate since launch, the show has built a loyal, returning audience within its niche.

Retail brands with a specialized product line can use this same deep-dive format to educate a category-specific audience the way Food Biz Wiz does for food and beverage founders.

GO AI Podcast

A founder-and-team-led show for a marketing agency navigating AI-powered growth strategy. Produced by Resonate for a team that wanted a consistent, high-quality audio channel without building an in-house studio.

The same founder-led approach behind Food Biz Wiz — one recognizable voice, a consistent weekly cadence — works just as well for a retail or DTC brand built around its founder's story.

Ready to turn shoppers into a loyal, repeat-buying audience?

Thirty minutes. We discuss your catalog, your customers, and the fastest path to a show built around your next launch.

Book a Free Strategy Call →
Retail podcast FAQs

Common questions about retail podcast production.

Everything you need to know before starting or scaling a podcast for your retail or DTC brand.

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What is a retail brand podcast?+
A retail brand podcast is a podcast produced by or for a retail or DTC company to build a direct, ongoing relationship with shoppers. Instead of a one-time ad, it gives a brand a recurring reason to show up in a customer's week, sharing product stories, founder perspective, and category expertise that a checkout page cannot.
How does podcasting help retail and DTC brands sell more?+
Retail podcasting works by building trust before the purchase and loyalty after it. Retail already ranks among the top industries for podcast ad visitor rate and purchase rate, and listeners who follow a brand's own show tend to have higher repeat purchase rates than customers reached through display or paid social alone.
What does a retail podcast production agency do?+
A retail podcast production agency handles strategy, audio and video production, guest and founder coaching, show notes, social clips, and distribution for a retail brand's podcast. Resonate Recordings builds the full show around a retail brand's product calendar, launches, and customer lifecycle rather than treating the podcast as a generic content channel.
What kind of podcast should a retail brand launch?+
Most retail brands succeed with one of three formats: a founder-led show that puts the person behind the product in front of customers, a product education and behind-the-scenes series that explains how and why things are made, or a customer community show built around loyalty, reviews, and repeat buyers.
Can a small or growing retail brand afford podcast production?+
Yes. Retail podcast production scopes to episode frequency and service level, from a lean audio-only show to a full-service production with video, marketing assets, and hosting. Because a podcast is owned media rather than a rented ad slot, cost per touchpoint drops the longer a show runs, unlike paid media that stops the moment spend stops.
How is a retail podcast different from a general branded podcast?+
A retail podcast is built around the purchase and repurchase cycle instead of a long B2B sales cycle. Episodes tie to product drops, seasonal moments, and customer questions that show up in support tickets and reviews, and success is measured in return customers and average order value as much as downloads.
How much does retail podcast production cost?+
Retail podcast production cost depends on episode frequency, audio versus audio-and-video, and how much marketing asset support is included. Basic audio editing starts at a per-episode rate, while a full-service retail show with video and social clips is scoped per season. Book a call for pricing specific to your catalog and cadence.
Which retail and consumer brands has Resonate worked with?+
Resonate Recordings has produced podcasts for consumer-facing brands including Amazon, Mars, and EA Sports, alongside its wider roster of enterprise clients, applying the same production standard built over 3,000-plus podcast launches since 2014 to retail and DTC shows.

Your shoppers are listening to podcasts.
Make sure one of those podcasts is yours.

Book a thirty-minute strategy call. We discuss your catalog, your customers, and what a retail podcast looks like for your brand.

No commitment. Thirty minutes. Honest advice about whether podcasting is right for your brand right now.

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