Corporate, Branded & Enterprise Podcasts

A podcast partner built for big teams, not just marketing.

Private hosting when you need it. Public reach when you don't. One team either way.

We've built a private show for Salesforce's engineering team, an internal culture show for Mars, and a public branded show for Great Place to Work. In each case, one Resonate team handled everything, from the first planning call to the episodes people actually hear. Legal review, brand sign-off, and busy executive calendars are part of how we plan the work, not a surprise that slows it down.

Large organizations we've worked with

Real companies, real shows.

Salesforce Mars Amazon Stanford Honda Citi Ea sports Abbvie Schneider electric Associated press
Why this is different

A marketing agency plans for one client. Your podcast has to get past a lot more people than that.

At a big company, a podcast usually needs sign-off from more than one team. Legal reads the script. HR checks the internal messaging. A department head wants final say. Most podcast agencies are set up to please a single marketing manager, not to move a project through five departments before it can go live.

We've already worked that process for Salesforce, Mars, and Great Place to Work. We host privately when the audience is internal, and publicly when it's not. And the extra steps, like legal review or a slower approval chain, get planned in from the start instead of catching everyone by surprise halfway through.

Talk to an Enterprise Podcast Specialist →
Private show, real client
Salesforce

An internal engineering podcast. Only people on the approved list can listen.

Internal culture, real client
Mars

A show built around Mars' internal DEI work, for staff across the world.

Public brand, real client
Great Place to Work

A public show. Company leaders talk about what makes a workplace good.

Producing shows since
2014

Over a decade of building podcasts for companies of every size.

Pick a format

What kind of show fits your company?

It depends on who you're talking to: your own people, the public, or both. We'll help you land on something legal, HR, and brand can all agree to, not just something marketing likes.

Private, employees only

A closed show for your own staff. This is what we built for Salesforce's engineering team: easy to listen to, but only for people on the list.

Internal culture and values

A show built around one idea your company cares about. Mars used this format to bring its DEI work to life for staff around the world.

Public, leader-led

A public show that puts your leaders in front of an outside audience. Great Place to Work uses this format to interview executives on culture.

Both, from one production

One recording, two feeds. Some episodes go to your staff. Others go public. You get both without paying for two separate productions.

Three clients, three setups

Private for Salesforce. Internal for Mars. Public for Great Place to Work.

Salesforce wanted a way to reach their engineering team with long, in-depth content, but only for people on an approved list. We built private hosting that felt just as easy as any public podcast app. That same setup lets us run internal, mixed, or fully public shows for other companies too.

Talk to an Enterprise Podcast Specialist →

We've had a great experience with Resonate. It let us build a podcast we can lock down to a known list of people, while it still feels just like any other podcast they already listen to. That's helped people actually use it, and Resonate made it happen.

Salesforce
Private internal engineering podcast, produced by Resonate Recordings
Hear the work

Shows we've produced for teams like yours.

Three shows, three different setups: fully private, culture-focused, and fully public.

Better by Great Place to Work

A public show for Great Place to Work, a well-known name in workplace culture. Company leaders sit down and talk about what actually makes a workplace worth staying at. We handle the whole thing, start to finish.

This is our clearest example of a public, executive-led show, the exact kind this page is built around.

Shared Practices, Your Dental Roadmap

A show made for dental professionals, covering practice ownership, growth, and transitions. We've produced it since it launched, and it's built a steady, loyal audience within a small niche.

A big company can use this same format for one department or business unit, going deep for a specific internal audience instead of a broad one.

GO AI Podcast

A show hosted by a marketing agency's own founder and team, talking through AI and growth strategy. They wanted a consistent, well-made show without building a studio of their own. We handled it instead.

A company can use this same approach for its own internal thought leadership, without hiring or building a production team in-house.

Ready to build a show your whole company can get behind?

Thirty minutes. We'll talk through who needs to sign off, who you're trying to reach, and whether a private, public, or mixed show makes sense.

Book an Enterprise Strategy Call →
Common questions

What people ask before starting a corporate podcast.

A few things worth knowing before you start or scale a show for your company.

Book an Enterprise Strategy Call →
What is a corporate podcast?+
A corporate podcast is a show made by or for a large company. Some are private, just for employees. Others are public shows that build the company's name and put its leaders in front of an audience. Either way, it is not built to chase sales leads like a typical marketing podcast.
What is the difference between a corporate podcast and a B2B podcast?+
A B2B podcast is usually run by a marketing team to bring in leads. A corporate or enterprise podcast is usually run for a different reason: to reach employees, raise a leader's profile, or build trust in the brand. Success looks like engaged staff or a stronger reputation, not a sales pipeline.
What does an enterprise podcast production agency do?+
An enterprise podcast agency plans the show, records and edits it, hosts it (privately or publicly), and gets it out to listeners, while also working with the different teams inside a large company who need to sign off along the way. Resonate has built private shows for Salesforce and Mars, and a public show for Great Place to Work.
Can a corporate podcast stay private and internal only?+
Yes. Resonate built private hosting for Salesforce so their engineering team could listen the same way they listen to any other podcast, but only people on an approved list can access it.
What kind of podcast should a large company or enterprise launch?+
Most large organizations pick one of three paths: a private show just for employees, a public show built around leaders and brand, or a mix of both, where episodes from one production get used both ways.
How much does corporate podcast production cost?+
Cost depends on how often you publish, whether the show is private or public, and how many teams need to review each episode. Shows with more people signing off usually need more coordination up front, and that gets built into the plan. Book a call and we will price it for your organization.
How does Resonate manage multiple stakeholders on an enterprise podcast?+
One team runs your show from the first planning call through every episode. That team learns who needs to review what, and builds it into the schedule, so the show does not get handed off between different vendors along the way.
Has Resonate produced podcasts for large enterprise organizations?+
Yes. Resonate has made a private show for Salesforce's engineering team, an internal culture show for Mars, and a public show for Great Place to Work featuring interviews with executives.
What is an internal communications podcast?+
An internal communications podcast is a private show a company makes for its own staff instead of the public. It works like any other podcast people already listen to, but it carries company news, leadership updates, or team stories instead of outside content, and only employees can access it.
Why do companies with remote or hybrid teams use podcasts for internal communication?+
A podcast reaches people on their own time, not just during a scheduled meeting. Remote and hybrid teams already sit through a lot of video calls, so a show employees can listen to during a commute or a walk reaches more of them than another live town hall does.
Looking for something more specific?

Browse by industry instead.

We also build industry-specific podcast programs across regulated and consumer-facing fields. If your organization fits one of these, that page covers the details specific to it.

Your company has more people to answer to than most brands.
Let's build a show that can handle that.

Book a thirty-minute strategy call. We'll talk through who's involved, who you want to reach, and what a corporate podcast could look like for your organization.

No commitment. Thirty minutes. Honest advice on whether now is the right time.

Book a Call

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