Corporate podcast production for teams with many people to answer to
Your podcast has to get past legal, HR, brand and a few busy executives. We've produced a private engineering show for Salesforce, an internal culture show for Mars, and a public show for Great Place to Work.
One Resonate team runs it all, from the first planning call to the episodes your audience hears. We build your review steps into the schedule on day one, so they don't surprise anyone halfway through.
Real companies, real shows
Here are some of the brands in our client mix.
At your company, a podcast answers to more than one person
A podcast here rarely needs one yes. Legal reads the script. HR checks the internal messaging. A department head wants the last word.
Most agencies are set up to please one marketing contact. We've worked with review chains like yours, so we plan for them. We host privately when the audience is internal and publicly when it isn't.
Salesforce
An internal engineering podcast. Only people on the approved list can listen.
Mars
An internal show for Mars staff, built around the culture work the company cares about.
Great Place to Work
A public show where company leaders talk about what makes a workplace good.
What kind of show fits your company?
The answer depends on who you want to reach: your own people, the public, or both. We'll help you land on a format that your legal, HR and brand teams can all say yes to, which matters as much as whether marketing likes it.
| Format | Who hears it | What it asks of your reviewers |
|---|---|---|
| Private, employees only | Only staff on your approved list, in the podcast apps they already use. | HR and internal comms check the messaging before release. |
| Internal culture and values | Your own teams, built around one idea your organization cares about (Mars has one). | Leaders agree on the theme, then sign off episode by episode. |
| Public, leader-led | An outside audience meeting your executives (Great Place to Work runs this way). | Legal and brand read each episode before it goes public. |
Everything your show needs, from one team
Reviews, brand approval and several stakeholders are normal for us. That holds for large corporations, mid-size companies and nonprofits alike.
Production
Everything that turns a recording into an episode your reviewers can approve.
- Launch planning: we map who reviews and approves each episode before we set a timeline.
- Audio production: each episode gets cleaned up, balanced and leveled by our engineers, usually within three to five business days.
- Video production: YouTube-ready video and short clips, shared with you for review first.
- Show management: a producer plans around leader calendars and your approval steps.
Distribution and hosting
Getting each approved episode to the right people, and only them.
- Marketing assets: show notes, audio clips and social graphics that fit your brand and comms standards.
- Public hosting: episodes go out to Apple, Spotify and YouTube.
- Staff-only shows sit behind a login list on secure internal hosting.
Private, internal and public shows
Salesforce wanted to reach engineers with long, in-depth content, but only people on an approved list. We set up private hosting that feels like any other podcast app to the listener. The same approach lets us build your show as internal, mixed or public.
We've had a great experience with Resonate. It let us build a podcast we can lock down to a known list of people, while it still feels just like any other podcast they already listen to. That's helped people actually use it, and Resonate made it happen.Salesforce, private internal engineering podcast produced by Resonate Recordings.
A show we produce for teams like yours
Leaders sit down and talk about what makes a workplace worth staying at. Better by Great Place to Work is our clearest example of the public, leader-led format.
What people ask before starting a corporate podcast
Here's what comes up most.
What is a corporate podcast?
Think of it as an audio series a company owns and produces for its own goals. You can keep it private for employees or make it public to build your name and put your leaders in front of an audience. Most aren't built to chase sales leads the way a typical marketing podcast is.
What is the difference between a corporate podcast and a B2B podcast?
A B2B podcast usually belongs to a marketing team and aims to bring in leads. A corporate or enterprise podcast often aims at something else: reaching employees, raising a leader's profile, or building trust in your brand. Success can look like engaged staff or a stronger reputation. If pipeline is the goal, see our B2B podcast page.
What does an enterprise podcast production agency do?
It plans your show, records and edits it, hosts it privately or publicly, and gets it to your listeners. It also coordinates with every internal team that signs off, which is what our show management covers. We've done this for Salesforce, Mars and Great Place to Work.
Can a corporate podcast stay private and internal only?
Yes. For Salesforce, we built a private show that engineers listen to like any other podcast, but only people on an approved list get access. We can set up the same kind of locked-down access for you. No audio is fully private, because anyone who can hear it can record it, so treat episodes like any internal document. Learn more on our private hosting page.
What kind of podcast should a large company or enterprise launch?
Most land on one of three paths: a private show for employees, a public show built around leaders and brand, or a mix with some episodes internal and some public. Your audience and your sign-off chain usually decide which path wins. Our step-by-step process shows how we pick.
How much does corporate podcast production cost?
Price moves with your episode count, your hosting choice, and the number of review rounds per episode. Enterprise clients on full service pay $2,100 to $6,500 monthly. Private hosting adds a floor of $1,000 monthly. We'll price your show on a call. You can also try the cost calculator.
How does Resonate manage multiple stakeholders on an enterprise podcast?
One team runs your show from the first planning call through every episode. We learn who has to review what and build it into the schedule, so your show isn't passed between vendors. Your teams make the legal, brand and compliance decisions. Our job is to keep episodes on track while those reviews happen.
Has Resonate produced podcasts for large enterprise organizations?
Yes. We've produced a private show for Salesforce's engineering team, an internal culture show for Mars, and a public show for Great Place to Work with executive interviews.
What is an internal communications podcast?
It's a private show for your own staff. It works like any podcast your people already listen to, but it carries company news, leadership updates or team stories, and only employees can get in. See how a staff-only podcast feed works.
Why do companies with remote or hybrid teams use podcasts for internal communication?
A podcast reaches people on their own time, outside scheduled meetings. Remote and hybrid teams already sit through plenty of video calls, so a show they can play on a commute or a walk gives them another way to catch up.
Does your company sit in one of these fields?
We also build podcast programs for regulated and consumer-facing fields. If your organization fits one of these, start with the page built for it.
Ready to build a show your whole company can get behind?
Set up a half hour with us. We'll talk through who needs to sign off, who you want to reach, and what a corporate podcast could look like for you.