Gaming podcast production for studios, esports teams, and creators
Your community can tell within one episode whether the people behind a show play. We help you make one that sounds like it belongs, and we handle the editing, video, and publishing.
Studios, esports organizations, creators, and community teams all come to us. We start with the format, the host, and a schedule you can actually keep.
Who already records with our producers
Why is gaming's audience so big and its ad budget so small?
Dentsu's 2025 research counts 3.4 billion players. It also found that gaming gets under 5% of global media investment.
That gap tells you the audience is already there. It also tells you why many brands hold back. A bad attempt in this space plays out in public, and most marketing leads have watched someone else take the hit in the replies. Retail brands face a quieter crowd than this.
The caution makes sense. It just means the first brand to do it well has room to be heard.
What does a gaming audience decide on?
Voice. In Dentsu's survey, 44% of Twitch viewers said they had bought a product a streamer they follow recommended. And 67% of players said they were likely to consider a brand that supports their favorite streamer.
People here listen to people they already trust. A show that sounds like a press release loses them in the first minute. The calendar is not yours either. Patches, seasons, and tournaments set the pace.
An episode that lands three weeks after the patch everyone is arguing about will feel late, however good it sounds. We plan around that from the first call. Three things matter most.
A host who plays
Someone your community would listen to without being told to. That person comes from your side. We can help you think through who, but we can't supply a voice your players already trust.
Topics from your community
Start with what players are already saying in your forums, your Discord, and your replies. A list written from a brief tends to miss the thing everyone is talking about this week.
A cadence that follows the calendar
Plan around your patch notes, season starts, and tournament dates. A content calendar built in January rarely survives a delayed release.
What does the research say about this audience?
Which gaming podcast format fits your title and your community?
Pick one audience: players, the competitive scene, or your own creators. A show that tries to talk to all three tends to sound corporate to each of them.
Shows about the game
- Behind-the-scenes development: the design arguments, the engineering limits, the calls that went the other way. Only your team can tell these stories, and players often want more than the patch notes give them.
- Competitive scene and esports: tournaments, player stories, and strategy for your title's scene. The weeks between events are a good opening. The audience is still around and there is often little official to listen to.
Shows about the people
- Community and creator shows: creators and community members on the mic beside your staff. They bring their own audiences, and a show built around them gives them something to share.
- Studio culture: a show about how your team works, public or internal. It can also show candidates what the studio is like before they apply. Big publishers often run it like an enterprise podcast. Internal feeds can stay private on our private hosting.
What does gaming podcast production include, from YouTube video to hosting?
Hand us the full production or just the gaps in your current setup. The same crew covers every piece you choose.
| Service | What it means for a studio or creator | Link |
|---|---|---|
| Video production for YouTube | We cut a full video episode and short vertical clips from the same recording. More than a billion people watch podcasts on YouTube each month, so we plan the shoot around video from the start. | Video podcasts |
| Podcast launch | Strategy, show name, artwork, a trailer, and distribution. Launches usually take 8 to 12 weeks, so we work backward from the date that matters to you. | Launch service |
| Audio production | Our engineers clean up, balance, and polish each episode's sound. Expect finished files in 3 to 5 business days after your raw tracks and notes arrive. | Audio production |
| Podcast management | Your producer tracks every episode from booking to release. That means planning around patch releases, tournament calendars, and the creators who have to be free to record. | Show management |
| Podcast marketing | We turn each recording into clips, audiograms (sound bites set over animated graphics), and transcripts your team can drop into Discord, Reddit, or socials. A transcript also gives search engines text to read. | Promotion help |
| Podcast hosting | Upload once and your episodes go to the major podcast apps. You get a dashboard with downloads, top episodes, and the apps your listeners use. | Hosting plans |
Have you made podcasts for gaming brands before?
Yes, with limits, and we would rather tell you the limits now.
What we can say
- We have produced more than 50,000 episodes since 2014, for brands, nonprofits, universities, and independent hosts.
- One of the logos at the top of this page is a gaming client.
- We will tell you honestly on the call which parts of your plan we have done before and which are new to us.
What we can't say
- We can't share or name that client's show.
- We don't have a public gaming show to point you to today, and we won't invent one.
- We can't claim our past work will fit your title. Your community decides that.
Which of our shows use the same mechanics as a gaming podcast?
These are not gaming shows. They show formats that carry over: a team's own voice, one field explored in depth, and a culture show.
Where are we the wrong fit for a gaming brand?
Three things come up often enough that we would rather say them first.
We are a production partner
We are not a gaming-native studio staffed from your scene. We will build the show, hold the schedule, and make it sound professional. We will not know your title's meta better than your community team does, and the host has to come from your side of the table.
We don't broker streamer deals
No promo swaps, influencer deals, or sponsorships. That is a different business, and a company that claims to do all of it well is stretching. Keep those with your community team. We will make a show that gives them something worth promoting.
We don't run live broadcasts
Tournament streams, casting, and observer operations are a separate trade. We make podcasts and the video cut from them. If you need a live production crew, we will say so rather than take the job.
Questions studios and esports teams ask before they start
Including video, streamer partnerships, and what we do not do.
What is a gaming or esports brand podcast?
Think of it as a series a studio, publisher, esports org, or creator collective runs so players get to know the people who build it. It usually covers how the game is made, the competitive scene, or community culture. The best ones talk the way your players already talk to each other.
Do you broker promo swaps or sponsorships with streamers?
No. We produce the show and the assets around it. We don't run influencer deals, negotiate streamer sponsorships, or arrange cross-promotion. If streamer partnerships are part of your plan, keep that with your community or influencer team. Our clip and promo work gives them something worth sharing.
Should a gaming podcast include video for YouTube and Twitch?
Usually yes for YouTube. More than a billion people watch podcasts there each month, so we plan the recording around video from the start. Our video podcast team delivers files ready for YouTube and Spotify. Twitch is built around live streaming, which we don't produce. Your team can still post the clips we cut.
Why does gaming marketing need a community-native approach?
Because people in this audience listen to voices they already follow. In Dentsu's survey, 44% of Twitch viewers said they had bought a product a streamer recommended. And 67% of players said they were likely to consider a brand that supports their favorite streamer. A show that sounds like an ad gets closed fast.
What does a gaming podcast production agency do?
It takes care of the work around the conversation: format, launch, audio and video editing, publishing, and a release schedule. We help you think through who should be on the mic, but the host comes from your side. Everything after the recording is ours, and our production process walks through each step.
What kind of show should a studio or esports organization launch?
Studios and esports orgs usually pick from four shapes. A behind-the-scenes development show. A competitive scene show about tournaments and players. A community show built around creators and fans. Or a studio culture show, which some teams also use to show candidates what the work is like. Pick the audience first. The format follows. Internal culture feeds can run on private hosting for staff.
How does a gaming show differ from other branded podcasts?
Two things. Your audience trusts community voices over advertising, so tone decides whether anyone stays. B2B shows can lean on expertise alone; yours can't. And the calendar is not yours: patches, seasons, and tournaments move, and a show that ignores them can feel dated within weeks. Both shape the format and the cadence from the first planning call.
Do you produce live esports broadcasts or tournament streams?
No. In esports, "production" often means live broadcast work like casting, observer operations, and stream direction. We make podcasts and the video edited from them. If you need a live crew for an event, we can't help with that, but we can make a show about the scene around it.
How much does gaming podcast production cost?
Full-service plans for a gaming show cost $2,100 to $6,500 a month. Release frequency, a video cut, and the effort of lining up creators or pro players all move your number. Standalone hosting is $25 a month, and private feeds begin at $1,000 a month. The gaming budget estimate gets you close, or we can price it with you live.
Has Resonate produced podcasts for gaming or esports brands specifically?
We have a gaming client whose show we can't share, and we don't have a public gaming show to point you to. What we do have is more than 50,000 episodes produced since 2014 across many industries. Our client page shows the range. If a named gaming show matters to you, raise it on the call.
Making a show outside gaming?
The same team makes shows for many industries. Pick the page closest to yours.
Ready to make a show your community won't scroll past?
Thirty minutes. We go through your title, your community, and who on your side should hold the microphone.