A behind-the-scenes look at five podcast-hosting platforms Resonate Recordings is familiar with.
Quick Note: Some of the links in this blog may be affiliate links which will give us a small commission fee (at no extra cost to you).
I’ve connected with a living, breathing person at each of these platforms to provide you with a behind-the-scenes look into the top 5 hosting platforms.
Taking a podcast from concept to release can be a bit of a process and the hosting service setup is an absolutely essential part of that process.
The hosting platform functions as the house for a podcast’s audio, working along with the listening directories like Apple Podcasts, Google Podcasts, and Spotify for accessing episodes to listen to.There is a growing number of hosting platforms, but the general function of all hosting platforms is essentially the same. However, some are aimed at helping new podcasters learn the ropes and make podcasting simple. Others have focused attention on podcasting networks to assist in monetization and advertising endeavors.
What is a podcast hosting platform?
A hosting platform for podcasts is where the episodes are uploaded to be broadcast to the world.
Most people do not listen to podcasts directly from the hosting platform (there are exceptions).
The hosting site generates a “signal” called an RSS feed, which links the hosting platform to the different podcast directories like Apple Podcasts, Audible, Google Play, TuneIn, Spotify and even YouTube.
Why use a podcast-hosting platform?
It provides storage for episodes
It produces an RSS Feed that can be sent to directories (like Apple Podcasts) for uploading
It creates unique HTML embed codes so that episodes can be added to a website
What to look for in a hosting platform
There a lot of options, Resonate’s platform among them. There are variations based on the listener target demographic, features, pricing, ease of use, compatibility with landing page or website, networking options, monetization, and variations on how to track analytics.
The challenge, especially for first-time podcasters, is knowing what is most important and understand what’s most valuable.
We reached out personally to each platform about the philosophy, user experience, monetization features, and future development ideas.
So, enjoy a behind-the-scenes look into the current top-five podcast-hosting platforms with information that one may not find on the platforms’ websites.
Full disclosure: these are platforms that the Resonate Recordings knows, works with regularly, and points our clients to.
Buzzsprout
PodBean
Buzzsprout
Buzzsprout has been around since 2008, and its parent company has been around since the 1990’s.
The brand found a niche helping non-profits build websites, so when these organizations started asking about audio and podcasting, the company figured it made sense to build Buzzsprout.
Buzzsprout automatically performs ID3 tagging and will convert any audio file to mp3 as well as resize podcast artwork to ensure it meets directory standards.
It has WordPress plugins and simplified publishing features for easy uploading, editing, and publishing of written and recorded content.
Buzzsprout can help users build a basic customizable website for a podcast so to get a web presence.
It also offers attractive embed players to use on an existing site or blog.
A chapter marker function for episodes makes for easier audience listening.
To get the inside scoop on how Buzzsprout meets the needs of podcasters, we reached out to Alban Brooke, Head of Growth, who came on board with the Buzzsprout team in 2014.
Philosophy
Q: What do you offer that other platforms don’t?
A: The approach of making podcasting easy. When you think Buzzsprout, think easy. You shouldn’t have to be a tech guru to get your podcast online. You should be able to focus your time on other aspects of podcasting. The truth is most people are spending 3 hours per week to do things that computers can do automatically. Buzzsprout’s goal is to take care of the technical work so you can focus your time on creating a great podcast.
Q: What do you do better than anyone else?
A: We provide a superior user interface (UI) and usability of the hosting platform as well as an unmatched service approachability aimed at helping novice podcasters. While other companies may have additional features on their platform, some of these features are intentionally unincluded with Buzzsprout to allow us to best serve our target audience and meet their real needs.
Q: Who is your target podcaster?
A: Creators, nonprofits or anyone who wants to get their message out as easily as possible.
User experience
Q: How would you describe your interface?
A: Because our target podcaster is someone who wants ease of use our interface is designed to be simple, clean and easy to navigate. Something that even a new podcaster or creator can easily use.
Q: Can you submit to listening directories directly from your platform?
A: Yes, we make directory submission as seamless as possible without going to the extreme of owning the listing (like other hosting platforms do). What we provide is a one-click entry, but you control the listing.
Q: What directories do you have destinations for?
A: Primarily Apple Podcasts, Spotify and Google Podcasts (which is 99% of where podcast listeners plug in) and additionally we will offer you directions on how to get into other platforms.
Can you share an example of your embed/media player?
(Standard Player)
(Customizable Player)
Q: Is there anything unique about your analytics?
Our analytics can capture the listeners’ type of device used (iOS, Android, etc.), where they are (geographically), what was listened to and what app(s) are being used. We also uniquely track “listeners” which provides a clear answer of how many listeners you have in the first 90 days of an episode. This information tells you more about your actual reach, rather than just how many people have subscribed to your podcast but may not actually consume it. Paired with Buzzsprout team’s support, this information can be used to enable you to focus your time on marketing concepts that are working for your specific podcast. For example, if you get no (or very few) listens from Alexa, then short-form content is not an ideal strategy for your audience.
“Download time” is not tracked because it is often inaccurate because when people download and when they actually listen are not always the same. Also, we try to decipher and remove duplicate listens from fraudulent bots or duplicate IP addresses to give accurate analytics to podcasters.
Q: Do you offer any private hosting options? What security features do you offer?
A: No, but we would recommend Transistor.fm for podcasters looking to have a private hosting option.
Monetization
Q: Do you offer any support with, options or features for monetization?
A: Buzzsprout has never built this feature since it’s not a main focus for our market, but we do integrate with Dynamo (by Voxnest), PODTRAC and Chartable for podcasters who are monetizing.
Q: Do you offer dynamic ad insertion or geo-targeting?
A: In contrast to most others in the space we take a hard line against the CPM (cost per thousand) advertisement model since it’s not the most compelling strategy and we believe there are more impactful and effective ways of helping podcasters find the support and monetization results they are looking for. Asking for donations from listeners and building affiliate marketing relationships are more effective and a better long-term strategy.
Growth
Q: What do you see as the next biggest need in podcast hosting and how are you filling that? Do you have any updates or new initiatives in the works you want people to know about?
A: There’s a vacuum of educational material in podcasting. People are not taking the time to make well thought out and well researched content.
Buzzsprout wants to help people tackle common questions in podcasting and get the answers they are looking for. We also have innovative ideas for how monetization could be done more effectively.
We also want to help fill the void in extending the reach of smaller podcasts to get them in front of more people. Historically there have been two growing niches in podcasting: people who are putting out really good, quality shows who are not big enough to be a “radio show” and secondly, people who are talking about very specific topics that 99% of people would not gravitate towards, but a small number of listeners would be very dedicated to. As podcasting grows, a lot of focus needs to be on these shows and strategies need to be developed that allow listeners to find them more easily.
Podbean
PodBean is a go-to solution for podcast hosting. Like a handful of others in the hosting space, Podbean has a long history of helping podcasters get their content out and distributed in an easy, reliable way.
The need for building mobile-friendly platforms was something PodBean was hard at work even before the recent surge mounted. For instance, Podbean allows podcasters to do basic post-production functions on a phone before posting.
Podbean also helps podcasters monetize their podcasts and get in touch with partners that can make that happen.
PodBean has its own podcast and offers some promotional opportunities in the app that enables podcasters to get their name out to more potential listeners.
Podbean also offers private hosting options for podcasters who don’t want the world to hear their content.
Resonate reached out to Shannon Martin, Director of Communications, who signed on with the PodBean team in 2014. Here’s what was discussed.
Philosophy
Q: What do you offer that other platforms don’t?
A: What we offer is fairly comprehensive. We’ve been in the industry for a long time and we are very innovative. What we provide is stability and innovation through features like flat-rate, unlimited monthly plans; integrated monetization features and a standalone app that functions as a listening directory. We even have a (little-known) built-in audio recorder within our app, a function that has already been around for years, which provides the capability for podcasters to add music or export the audio for post-production and more in our most recent update.
Q: What do you do better than anyone else?
A: Ease of use with our interface (especially for new podcasters) and offering features that can grow with you. We started because our owners loved the simplicity and functionality of WordPress for blogs but wanted something as simple and cleanly designed for podcasts. So even as additional features are added to our platform, the simplicity and ease-of use are key parts of the design and integration process.
Q: Who is your target podcaster?
A: We appeal to beginners (or those without expertise), but because of our monetization options we are also a good fit for larger networks and podcasters looking for sponsorship partners. Our private hosting options also make us relevant to enterprise brands who are looking for a private solution centered around membership and security.
User Experience
Q: How would you describe your interface?
A: It’s really clean and attractive and designed for beginners. Our hosting membership also includes a customizable website (which comes free with unlimited plans) that can have a domain name. And with additional open API’s we can integrate with other platforms like MailChimp to set-up auto-email campaigns, etc.
Q: Can you submit to listening directories directly from your platform?
A: Currently we offer unique pass-through programs for Spotify as well as a simple set up for Alexa flash briefings (through a separate RSS feed) that will keep being refined moving forward.
Q: What directories do you have destinations for?
A: As far as direct submission, most platforms (minus Spotify) require initial set up but we provide the RSS and all the Apple Podcasts tags, etc. so it’s easy to do and then they pull from the RSS so the podcaster doesn’t have to do additional work. We also have auto-post to social media, Youtube, WordPress integration, etc.
Can you share an example of your embed/media player?
(Standard Player)
(Customizable Player)
(Show Player)
Is there anything unique about your analytics?
A: We have a refreshed stats dashboard with new graphics and data points which include “day of week” and “time of day” as well as listener retention data (that is pinpointed through the app and online player) which shows how many return listeners a podcast has. There’s also an add-on feature (ideal for enterprise clients) called User Engagement Intelligence which, (similar to Apple), shows where people drop off or stop listening and what percentage of the episodes are being consumed, which is helpful for gaining sponsors and tracking listener participation for internal podcasts.
Q: Do you offer any private hosting options? What security features do you offer?
A: Yes, we have several options for private and business hosting. We have simplified options for businesses who have a designated membership they want to make their content available to (while still maintaining some level of external privacy), as well as options for enterprise brands who have higher regulation requirements and who are typically working with a larger user base who will need SSO login for added security. Additionally we offer white label app development for those who want to have an added option of accessibility for their content through a mobile app.
Monetization
Q: Do you offer any support with, options or features for monetization? Do you offer dynamic ad insertion or geo-targeting?
A: We offer a podcast advertising marketplace for people who want PodBean to get ads for them. The great thing is that anyone can join as it’s based on CPM so you get pooled together with other podcasts of a similar type.
Sponsors can then do a search for podcasts they feel are a good fit and start advertising on these podcasts. We also offer growth and monetization opportunities from our PodAds SaaS (software as a service) side by using our tools to insert ads in your own episodes. With this option you can bring your own ads and insert them. PodAds key features include automated management of your ad campaigns, time-limited campaigns, geo-targeting and affordability (no revenue share, we just charge $1/CPM, no setup fees).
Growth
Q: What do you see as the next biggest need in podcast hosting and how are you filling that?
A: To help podcasters save time and money and make money from their podcast wherever they are able to. Mobile functionality will also continue to be a major focus along with ongoing improvements in advertising options. We also feel like there will be an increased demand for premium content where people can sell their content.
Q: Do you have any updates or new initiatives in the works you want people to know about?
A: We have just launched the fullPodAds system and refined the tools in our podcast advertising marketplace and we are also working on continuing to update the audio recorder feature in our app.
Read our in-depth review of Podbean to learn more.
Libsyn
PROMO: Use promo code “RECORD” when signing up for Libsyn to receive the rest of the current month and the entire next month for free*.
The podcasting industry is where it is today because of Libsyn, which has been around from the beginning of podcasting and has had wide-ranging influence in the past 15 years.
This hosting platform is touted as the world’s largest podcast network and is the preferred hosting platform for many podcasters worldwide.
With over 75,000 podcasts in its directory, it hosts both the novice podcasts and the mega-big ones like WTF with Marc Maron.
Libsyn is known for its reliability and how in many ways it sets the bar for all things related to podcast hosting.
No wonder, then, why Libsyn was the preferred launch partner when directories Spotify, Google, and Pandora, were looking to step into the podcasting space. Resonate spoke Rob Walch, VP of Podcaster Relations, who has been on board with Libsyn since 2007. Here’s the highlights from that conversation.
Philosophy
Q: What do you offer that other platforms don’t?
A: We make liberated syndication and allow anyone to be a podcaster. We make podcasts available everywhere. We allow new podcasters to have same level of exposure for their podcast as Joe Rogan and Marc Marron, which is part of our core philosophy.
Q: What do you do better than anyone else?
A: Our reliability and uptime is legendary. The additional tools that podcasters get with their account are also great. But the branding of the podcast is what is first and foremost in everything we do. We put our brand in the back seat to highlight the podcaster and allow the podcaster to get the spotlight. This is seen in the custom podcast apps we build for our clients which intentionally has no Libsyn branding on it. And contrary to other platforms’ claims, we host more active podcasts than anyone else because we measure how many of our podcasts have released a new episode within the last 90 days. We have more downloads than any other service; more than NPR, Serial and Wondery combined and doubled. In 2017, roughly 30% of the downloads globally across Apple Podcasts were from shows were hosted on Libsyn and currently we have 28% of the top 400 shows in Apple. We have more US unique monthly users download from our service than people who access Pandora or Spotify in the US.
Q: Who is your target podcaster?
A: Anyone that has a podcast. Anyone from the smallest, newest podcaster to Joe Rogan, who was really the first podcaster to hit a billion downloads.
User experience
How would you describe your interface?
A: Our interface is designed to be easy and simple for a basic episode release as well as very granular with options for customized messages and scheduling for social platforms or each directory destination. We give you the option to release content to your website first and elsewhere at another time. We give podcasters more control of their content and a say of where and when their content is released. We’re also aware of what matters to podcasters. Since Apple is where 60% of consumption comes from, when Apple rolls something out we make sure to get with the program as soon as possible.
Q: Can you submit to listening directories directly from your platform?
A: It will depend on the directory or destination. For Apple Podcasts, no; nor would you ever want your podcast host to submit directly. You need to go to Apple to submit if you want to keep control of your show. There is one host that submits to Apple for you – and then you lose control of your show and you can’t check Apple Analytics. So no, not with Apple. But you can submit directly to Spotify, iHeartRadio and Radio Public.
Q: What directories do you have destinations for?
A: Without a doubt Libsyn offers more places to get your content out to then any other podcast host. Once you are signed up with us you will be able to publish to many different destinations and schedule when you want those episodes to go live. With our service you can publish to any day or time in the future (down to the minute) to each of these destinations:
Apple Podcasts, Audible, TuneIn, Spotify, Pandora (Beta – and Libsyn Exclusive), Google Play Music, iHeartRadio (after your show is 2 months old), YouTube (where it converts audio files to video automatically), Soundcloud, iOS App (Advanced 400 MB plan and greater), Android App (Advanced 400 MB plan and greater), Facebook, Twitter, LinkedIn, Your own libsyn blog page, HTML5 player, WordPress, Blogger, Tumblr, Radio Public and Radio.com
*Note: By submitting your RSS feed to Apple Podcasts it automatically gets you into: Overcast, Podcast Addict, PocketCast, Castbox, Castro and most other 3rd Party Aggregator apps – over 122 different apps.
*Note: By submitting your RSS feed to Apple Podcasts it automatically gets you into: Overcast, Podcast Addict, PocketCast, Castbox, Castro and most other 3rd Party Aggregator apps – over 122 different apps.
Can you share an example of your embed/media player?
(Single Episode Player)
(Multi-Episode Player)
Is there anything unique about your analytics?
Q: Is there anything unique about your analytics?
A: We offer analytics that are ethical, yet comprehensive. In podcasting, your listeners don’t have an opt-in option for tracking their details or to accept cookies, so tracking many of those gathered details is unethical. That’s why other platforms’ tracking methodologies can’t work in Europe with new GDPR regulations. And it’s just a matter of time until those regulations are implemented here in the U.S – Jan 1st 2020 for California and CCPA to be specific. We want to help podcasters have valuable information on their listeners while maintaining an ethical approach on the information being gathered.
Q: Do you offer any private hosting options? What security features do you offer?
A: We were the first to offer it. Our approach is not security by obscurity. We don’t lock down an RSS feed as many others do, but we offer a truly secure distribution concept. We offer a server-side security function similar to Netflix. With this concept, the content can be streamed, downloaded and consumed only within their platform or app, but once login access is turned off, it becomes inaccessible. We offer a SSO (single sign-on) function with varying options for both big and small companies. . And the App we offer for this solution is a stand alone app for that specific customer 100% with their branding.
Monetization
Do you offer any support with, options or features for monetization?
We have had ad-stitching tools available for 12+ years and have these tools integrated with Libsyn Pro to support both audio and video content. With our tools you can schedule an ad campaign to stitch in Ads you get on your own and geo-target where those ads will be delivered. For podcasters with 5,000+ listens per episode, you can opt-in to our ad sales network. Podcasters can also monetize through the Libsyn smart phone app that offers both free and exclusive paid or premium content (comparable to Patreon). From our perspective, the best approach to monetization is premium content and partnerships with advertisers to convert people to become paid listeners, similar to what Adam Carrolla offers.
Do you offer dynamic ad insertion or geo-targeting?
Yes, we offer both pre and post insertion as well as up to 10 mid-roll spots again this is something we have been doing for over 12 years. And our tools work with both Audio and Video.
Growth
What do you see as the next biggest need in podcast hosting and how are you filling that?
For Google to have a native app and submission page. We are hoping to work with Google to make that happen and bring clarity to the current podcasting confusion with Android devices. But ultimately it is up to Google to get a native app out and I do believe they are starting to see the value in doing so. To many people think Serial is what grew podcasting when it came out. That is not the case – the growth at that time started with the release of iOS 8 and the Podcasts App being native. That is why most of the growth that next year was on the iOS side – not on the Android side. We think that is important because when Google does make a native podcast app available on Android it should really help grow podcasting overall.
Do you have any updates or new initiatives in the works you want people to know about?
We are currently going through the IAB V2 certification with the more accurate rolling 24 hour method for filtering. We want download numbers to be accurate and really represent the audience for the podcaster. We want to continue the leadership in the space to make sure the numbers provided to podcasters are trustworthy. Additionally we are excited to announce the addition on Rob Greenlee as our VP for Content and Marketing and the roll out of Radio.com as a new destination in the Libsyn Publishing tools.
Read our in-depth review of Libsyn to learn more.
Simplecast
While tenured stalwarts like Libsyn and PodBean are household names, they are not the only ones who have some seriously impactful offerings for podcasters. But amid the onslaught of new hosts popping up (what seems like daily), few can really deliver something truly new and unique. Sure, there are lots of gimmicks and clever words, but few can deliver something of real value for podcasters. Thankfully, Simplecast is one such example of a brand that is succeeding in this endeavor. We first met the Simplecast crew at Podcast Movement 2018 and loved the overall usability of their platform and how they were looking to enable (and engage with) podcasters on a level that other hosting platforms just aren’t. I connected with Caitlin Van Horn and Addy Saucedo from the Simplecast team to hear more about their most recent platform updates and some exciting things they are rolling out in the coming months and to hear about how they are providing a unique experience for podcasters.
Philosophy
What do you offer that other platforms don’t?
We are a company that is highly focused on customer success, a value that drives all of our product decisions, features and functions. We are always looking for ways for our podcasters to succeed, which is why we offer a higher level of usability and customization than many other hosting platforms.
On a more granular level, we’re proud of our industry-leading analytics and world-class support. We’re always looking towards ways to push the industry forward, like with our Unique Listeners metric, which adds depth and breadth to your understanding of your audience’s listening habits beyond just downloads. Between the members of our support team is over 1000 hours on podcasts recorded–so whatever issue you’re running into, they’ve been there before!
What do you do better than anyone else?
We offer sympathy and empathy for podcasters who have their eye on podcasting with a purpose. We enable podcasters who are sharing with collaborators to create separate login accounts for each of their contributors to the podcast and assign a set level of accessibility for each user account. This means that people are able to do what they need to do, without having full access to the administrative functions of the platform. With Recast we bring the podcaster to the audience in a fresh, new way. Sure, there are other audiogram tools out there, but with Recast, the audience can make their own audiograms for sharing their favorite parts of an episode with their own social networks. Soon, we’ll have Recast analytics, so you can see which parts of your show are resonating most with your audience. Also, our podcast websites are optimized and responsive for platforms like Google Podcasts. Additionally, the banner is relevant to the mobile platform you are looking at the site on.
We’re extremely invested in getting to know the creators that are using our platforms–this isn’t just a transaction for us. We have a growing and lively Facebook group for Simplecast customers to meet and connect with each other, and offer weekly webinars to help creators find success, however they define it.
Who is your target podcaster?
Because we have a higher level of usability and customer-focused functionality, some podcasters do not find value in paying the monthly fees for our hosting. If you are looking for something simplistic or free, we may not be the best fit for you.
User experience
Can you submit to listening directories directly from your platform?
On Simplecast, you can use one-click publishing to distribute your episodes wherever your listeners are: Apple Podcasts, Spotify, Google Podcasts, Audible and dozens more. Not gonna lie–it feels a little like magic. And coming very soon: Alexa, YouTube, and Soundcloud!
What directories do you have destinations for?
Our Simplecast Sites are optimized for Google Podcasts, meaning your Simplecast Site will be automatically found and index without the customer having to place any special codes.
Can you share an example of your embed/media player?
(Mini Episode Player)
(Standard Episode Player)
(Show Player)
Is there anything unique about your analytics?
We offer our podcasters analytics that are more granular than any other hosting platform at this point. We’re also always pushing the envelope based on what our customers want. You want listener data down to the city and device type? Sure! You want to compare the performance of multiple episodes against each other? Of course! You want to know how many times a listener listened to a specific episode? We can do that, too! Our analytics are customizable, downloadable, and exportable–plus we make it easy to bring in other team members with an Analytics-only view.
Do you offer any private hosting options? What security features do you offer?
While we don’t currently offer private RSS feeds, customers can discourage search engines from indexing their RSS feed–which is useful if they only want to share with certain subscribers. They can also hide specific episodes from their RSS feed, meaning they won’t be visible on their site or embed players.
Monetization
Do you offer any support with, options or features for monetization? Do you offer dynamic ad insertion or geo-targeting?
We currently don’t offer either of these features, but will have a larger focus on monetization tools moving forward.
Growth
What do you see as the next biggest need in podcast hosting and how are you filling that? Do you have any updates or new initiatives in the works you want people to know about?
Because we are really focused on usability, we see that most podcast players and hosting platforms are not currently accessible for certain groups of podcasters and podcast listeners, like people with special needs (such as the visually impaired). In May, we announced our plan to make our players, sites, and dashboard fully accessible so that people with disabilities canmore easily consume podcasts as well as more easily become podcasters themselves.
The future of podcasting is really up in the air–frankly, we don’t even know what a podcast is right now. We definitely think the most successful podcast hosts are going to be the ones that allow creators to be at their most creative. That’s why we’ve spent a ton of time investing in sound infrastructure, so we can have a platform for the modern podcasting age that’s elastic enough to handle anything a podcaster can throw at it.
Megaphone
One of the focuses for many podcasters is trying to make something more out of their podcast than just having a few handfuls of people listen in. For many, they set out shooting for the stars. One way this is seen is through monetizing a podcast to begin to see it as an income opportunity for the podcaster, the brand or the organization behind it. This can be overwhelming, which is why we’ve touched on it in a few other posts we’ve done. But do you ever stop to think where the big guns host their podcasts? The “professional podcasters” who are making a living with podcasts? What support does the hosting platform offer for podcasters looking to get their podcast out to the masses but also monetize it along the way? As a new or entrepreneurial podcaster the question has likely crossed your mind. There are many platforms that assist with the monetization and advertising components of podcasts, but few do it well. Megaphone (formerly Panoply Media) offers a podcast hosting platform,that focuses on helping podcasters get more out of their podcasts. And monetization is one of those methods. I connected with Rae Palermo, part of the Business Development team at Megaphone, to get more insight into what the Megaphone brand and team uniquely offers to podcasters worldwide.
Philosophy
What do you offer that other platforms don’t?
Megaphone focuses on the business of podcasting and is designed for publishers managing complex podcast networks and large teams. Our three pillars are modern publishing, measurement, and monetization. Everything we do is aimed at solidifying these pillars. Our founders have been in the podcast space for 14 years and our platform is the only one built by people who were actually publishing podcasts every day. Everyone on the Megaphone team has podcasting in their DNA.
What do you do better than anyone else?
A couple things! Megaphone Targeted Marketplace (MTM) is the first and most sophisticated audience targeting technology in the industry. It allows brand advertisers to reach over 60,000 Nielsen audience segments based on demographic profile, interests, intent to purchase, and more. MTM supplements our clients’ direct ad sales by filling unsold and back catalogue inventory, giving them revenue they’d otherwise be leaving on the table. We’ve also brought an unprecedented number of major brands into podcast advertising for the first time, largely because those brands demand the kind of audience targeting data that wasn’t available before MTM.
On the publishing platform side, our producer-friendly interface has become famous in the industry for its simplicity and time-saving workflow. We’re also proud of our straightforward onboarding process. We’ve made a science out of reducing the headache of migrating platforms, and we make sure nothing gets lost when podcasts come to Megaphone.
Who is your target podcaster?
Our platform is specifically tailored to enterprise and network level podcasts. Our tools help overcome the challenges faced by companies with lots of moving parts, both on the content production side and the ad sales and trafficking side. That said, MTM can also help individual podcasters with large audiences capture more revenue than they would otherwise, regardless of who sells their direct ads.
User Experience
How would you describe your interface?
It’s simple and easy to use. Even with an innovative and robust feature set, we design with our user in mind and make sure our workflows are as intuitive as possible. We want users to be able to move in and out of the platform quickly and accomplish what they need to, rather than spend time figuring out how the platform works.
Can you submit to listening directories directly from your platform? -What directories do you have destinations for?
Yes. Megaphone can publish directly to all of the major directories, and can also create private RSS feeds or ad-free versions of any show as needed.
Can you share an example of your embed/media player?
Is there anything unique about your analytics?
We offer analytics that are as broad as your whole network or as specific as ad impressions in a single episode. In addition to detailed reporting on downloads, geolocation and listening devices/apps, we help track a network’s top performing shows and top performing episodes, its delivered order impressions, its sell-through rates, and many other metrics crucial for the business of podcasting. We give clients access to the details in a visually rich and shareable format. We also offer hourly export services for both download and impression metrics so that enterprise organizations have all their data at their fingertips.
Do you offer any private hosting options? What security features do you offer?
Megaphone offers robust technical solutions, including secured and ad-free feeds. Our secured feeds feature allows you to place a password restriction on the feed, or specify access controls that limit your feed to the apps or services of your choice.
Monetization
Do you offer any support with, options or features for monetization?
Yes, this is one of the core focuses of our platform. In addition to MTM, which allows clients to supplement their own ad sales substantially, we offer the most comprehensive suite of tools for sophisticated ad insertion and trafficking. Many podcasters are concerned about hidden fees with insertion, etc., so our pricing it completely transparent. Instead of charging based on gigabytes or the number of ad insertions or some other metric that’s hard to calculate in advance, our price is simple: a flat CPM based on the client’s downloads. All the basic services of Megaphone, including ad insertion, are covered by that price.
Do you offer dynamic ad insertion or geo-targeting?
Yes, in fact Megaphone pioneered the use of ad insertion in the podcasting space. Our dynamic insertion functionality allows you to keep your messaging fresh and up-to-date with point-and-click ad locators and allows you to manage campaigns across multiple shows within your network. The solutions we offer help you to anticipate advertisement needs even before your content is made. Additionally we use geotargeting to allow for region-based marketing to reach and speak to people where they live. This allows sponsors to get a unique message out to each demographic they’re targeting. With our functionality you can also target around specific tagging or keywords.
Growth
What do you see as the next biggest need in podcast hosting and how are you filling that?
Podcast networks will need more and more flexibility to move their content wherever audio is being consumed, and we’re constantly building new and innovative ways to support that flexibility. We also have long standing relationships with all the major distributors (for example, our team has been working with Apple Podcasts since 2005), which allows us to stay on top of, and often collaborate on, every advance in how listeners receive their shows.
Do you have any updates or new initiatives in the works you want people to know about?
Yes. We’re not quite ready to announce them yet, but we have a number of big and exciting new innovations being rolled out in the next few months that we think will change the game for professional podcasters. Stay tuned!
Honorable mentions
Resonate Hosting
Resonate Hosting allows you to distribute your podcast from the same platform that mixes and masters your podcast.
Over the past 6 years, we have had the opportunity to set up podcast hosting for many of our 2,800+ clients. We’ve used nearly every platform available and learned the ins and outs of the space. We’re using this experience to build an easier way to host your podcast.
While we want everyone to use Resonate Hosting, we recognize that it won’t be the perfect fit for all of our clients or our wider audience. That’s why we want to continue to compare the pros and cons across the top podcast hosting platforms in this blog.
With that said, we wanted to briefly introduce you to Resonate Hosting before we dive into the other hosting providers in this post.
Features
- Dynamic Ad Insertion (new)
- Simple User Experience
- One-Click Posting
- Audience Insights Dashboard
- Embeddable Media Player
- Podcast Microsite
- Built for Speed
- Resonate Customer Support
- 4 methods of Private Podcast Hosting
Learn more about Resonate Hosting by reading our Product Release here or watching the video above.
Recommended reading: How to create a private podcast (businesses and creators)
Already using another hosting platform? You can migrate to Resonate hosting for free. Click the link below to get started.
Captivate
Get a free 7-day trial to Captivate when you sign up using this link.
A newer name in the hosting space, Captivate identifies as “The world’s only growth-oriented podcast host”, finding ways to prioritize marketing components into their platform. With offerings geared for the standard podcaster, the audio influencer and the podcast brand, all service levels come standard with features like built in lead generation and email marketing tools, as well as auto-generated links to Overcast, Pocket Casts and the goal is to make listener subscribing easy. The real metric for the Podcaster, Audio Influencer and Podcast Brand service levels is based on number of monthly downloads, with caps at 12,000, 60,000 and 150,000 respectively.
What also makes them stand out from the rest is that they boast an unmatched integration with WordPress so that you can manage and control your podcast both from your website or your Captivate account. And with web-presence and functionality in mind, they boast a stunning and user friendly podcast website as part of their offerings to make sure your podcast has a home in the directories and online. Try Captivate now with a free 7-day trial.
Transistor
If you’re in the market for a simple, straightforward hosting platform with no frills or fuss, just straightforward hosting capabilities, then consider Transistor. Launched in August of 2018, the heart behind the platform was simple: create a hosting platform for podcasters, but with the features that matter as podcasters. The platform has grown and now boasts “podcast hosting and analytics for thousands of organizations, brands, and creatives around the world.”
One great feature to the platform is that you can have an unlimited number of shows on your account and avoid additional charges. Offering the traditional 3-tiers of options for podcasters, Transistor’s solutions include the Starter for $19/month, including up to 15,000 downloads; the Professional for $49/month and up to 75,000 downloads or the Business for $99 and up to 200,000 downloads. Check out their free 14-day trial here.
Castos
In a day and age where most hosting platforms look and sound the same, there’s Castos. Castos is looking to provide something new and different to the hosting world by offering things they feel really matter to podcasters. Their catch line is, “Come for the podcast hosting. Stay for the audience growth.“ Boasting unique Headliner audiogram and YouTube video integration options as well as transcriptions for their users, they are looking to stay one step ahead. The platform also offers WordPress plugin support to make life easy.
Castos offers a Starter, Growth and Pro options for users, all providing unlimited number or podcasts, uploads and downloads. Tiers are driven by the access to the YouTube and Headliner growth integration features they provide and the monthly fees range from $19-$99. Pro users also receive advanced analytics and video hosting included. To check out their platform and start a 14-day free trial, check out their site.
Spreaker
Use promo code “RECORD” when signing up at Spreaker and get a free month of hosting.
A refreshing change in the hosting game is Spreaker. Spreaker is a subsidiary of the audio technology brand Voxnest and sees itself as “the best podcasting platform allowing you to create, distribute, monetize, measure, and listen to live, on-demand audio shows.” While many other platforms merely host your content, Spreaker offers a much more dynamic range of options for you. Spreaker provides a directory feature to listen to your favorite podcasts as well as a podcast creation path that lets you record and publish your podcast live using Spreaker Studio, or pull in pre-recorded content for distribution.
Spreaker’s plan options range $0-$50/monthly on the consumer side and start at $120/month on their enterprise platform. The features vary by plan but include variations in audio storage, customizable players and RSS feeds, detail of analytics and monetization options. While they do not offer a free trial, they offer a Free Speech entry level account, which requires no sign up or monthly fees.
Blubrry
Get 1 free month of Blubrry hosting and stats by using the code “resonate” when you sign up.
A familiar name in hosting is Blubrry. Boasting as “the largest podcast directory in the world” with access to over 750,000 podcasts, Blubrry has become known as a staple in the hosting space. Though they lack many of the current features that podcasters have come to expect from their hosting provider, they provide consistency and reliability, which they have become known for. They offer traditional hosting services as well as ad campaign features through their community, as well as the WordPress PowerPress plugin for podcasting, to make pushing content to your WordPress site simple.
Blubrry offers 5 different options for their services (Small, Medium, Large, Extra Large and Professional) which range in monthly costs from $12-$80+. Features of their service levels include inclusion of optional audio and video support as well as storage amounts ranging from 100MB-1,000MB+.
Learn more about their options and sign up for their services with a free account.
Audioboom
Looking for something off the beaten path? Consider Audioboom. “We make podcasts accessible and profitable for podcasters, advertisers and brands by combining technical support, production savvy and ad sales know-how into one user-friendly, economical experience.” Audioboom has long been a contender for podcast networks looking to manage multiple shows easily as well as podcasters looking to get more out of their show through advertising strategies.
The platform offers options for dynamic ad insertion and sponsorship so that you get the most out of your content. Their dashboard interface easily lets you toggle between multiple shows under the owners account (or that you are a contributor for) to manage and distribute your episodes, add and remove contributors, review analytics and review ad settings and options. To learn more about the full suite of features, check out their sign up form.
bCast
bCast is a super simple podcast hosting platform created by marketers, for marketers. They offer simple podcast hosting solutions for creators with a minimalistic website and simple instructions to get started. In addition to the standard features like one-click submissions, bCast offers a bundle of really useful features including podcast transcriptions, audio inserts (aka dynamic ad insertion), and a custom domain for your podcast microsite. But the features that stand out the most are their two marketing features: auto optin and guest notifications. Auto optin allows guests to send a blank email to you in order to opt in for being notified about your show in the future, and guest notifications automatically sends out a custom email for each episode you publish to the guests in that show (you just have to add their email when you submit the episode) with links to the episode so they can share it on social media.
bCast is a simple platform, and a younger company in the space of podcast hosting. But they are offering powerful and thoughfully designed tools to podcasters who are looking to market their show well and enjoy a streamlined podcast hosting experience. Their hosting plans start at $15/month, and offer podcasters plenty of options for different levels of storage, monthly downloads, and features.
Sign up for bCast and use code RR50 to get 50% off your first month of hosting.
Anchor
Several years ago Anchor shook up the podcasting space by offering a suite of podcast-geared services for free. This has not changed. In fact, “Anchor is an all-in-one platform where you can create, distribute, and monetize your podcast from any device, for free.” The platform allows you to record, do minimal post-production, then distribute and monetize your content, all using the same free interface. You can also easily migrate your current show to their platform.
The upside to the platform again is the absolutely free suite of services that they offer for all of their users. And for brand new podcasters who are intimidated with getting things off the ground, it seems like a dream come true. Simplicity is critical, especially in the early stages of podcasting. Historically the tradeoff with the use of the free platform has been a loss of control and ownership of the content published, making it less appealing to the serious podcaster. To register for a free account, check out their sign up page. You can also read our in-depth review of Anchor hosting to learn more.
Casted
Most hosting platforms have prioritized their solutions to new and professional podcasters. Inevitably they’ve lost sight of making themselves relevant to businesses, who make up a growing piece of podcast creation. Casted is intent on stopping this trend by becoming, “the first podcasting platform built for B2B brands.” And this is something their co-founders take very seriously.
Their unique features include clip creation, which allow you to “easily search, highlight, and cut audio clips to use for social promotion, in blog posts, and more”, as well as social sharing, which lets you “share episodes and clips directly from the platform.” They also pride themselves on offering analytics that they feel their users will really benefit from, including measuring listener engagement. To schedule a demo or learn more, check out their website chat support.
uStudio
Like a handful of others in the hosting space, uStudio was not content with the status quo. This brand believes in providing something of difference to an often neglected subset of podcasters. uStudio is designed to offer “private podcasting solutions for businesses”. Many brands are looking for ways to effectively communicate with their teams, using podcasting, but with content not suitable for public consumption. Think training modules, state of the union updates, c-suite fireside chats, etc. The challenge with traditional hosting is that the general public can have access to brand-specific, sometimes sensitive information.
uStudio offers their users distribution support for podcasting, video and live streaming, using a platform that is private and secure. They offer security features and consumption analytics that help ensure that the content is not only protected, but also getting the attention it deserves. To learn more about uStudios offerings, schedule a demo with their team.
Storyboard
Another strong contender in the private podcast distribution space, Storyboard offers a solution where, “Enterprise security meets a best-in-class listener experience.” Offering both IOS and Android mobile and desktop options, the platform lets you release and manage multiple shows easily, which makes creating and distributing content to different teams within the same organization, simple.
What also helps them stand out from the crowd is their user engagement reports which provide needed feedback for the content owner to know how content is being received by the audience. Storyboard’s plans are offered to support both the hobbyist who wants to create private content for a small, core group as well as Pro Basic and Pro SSO options for users with larger user bases and more needs for security and privacy. Check out their sign up page to learn more about which features are right for you.
What is the best podcast hosting platform?
Closing thoughts
Whew! If you stuck through all of this-kudos to you, friend. It’s clear that when it comes to podcast hosting, it’s not a one-size-fits-all solution. There’s something that’s important to you that your hosting platform needs to deliver on. The great thing is there are lots of options to choose from! I recommend starting your search with these top 5 hosting platforms. Poke around their website, reach out to their service reps to learn more. Or, reach out to our team to see if we may be able to help give you some insight from our personal interaction with each of these platforms. Whatever you do, get your podcast out for others to hear!
Take the Next Step
- Schedule a call
- Try Resonate hosting free for 14 days
- Read our in-depth reviews of other hosting platforms
- Recommended reading: What is a Podcast
*Terms for Libsyn promo code:
1. The promo code is only valid for new users with a new show on Libsyn. Users with additional shows already on Libsyn cannot redeem the offer.
2. Your billing information is required at time of account set up to use the promo code.
3. If users cancel their billing during the first partial month – then the account is suspended at the end of that month.
4. If users make changes to their level of service during the free period – the free offer is suspended & the account transfers into payment mode. Users will be charged a prorated amount for that current month.
