Podcast production built for a 119-mile shopping radius and a multi-year ownership cycle.
Brand storytelling, employee voice, and customer stories, produced to stay top of mind across the whole research window, not just the ad slot.
Resonate Recordings produces Honda Stories for American Honda Motor Company, hosted by Honda employee Bradley Hasemeyer and recorded from his CR-V, featuring engineers, associates, championship drivers, and customers. The same production model works for any OEM or dealer group that wants a recurring voice instead of a one-time ad.
Trusted by automotive and enterprise brands
The companies behind shows we have produced.
Most shoppers don't know exactly what they want yet. A podcast reaches them during that whole window.
Only 1 in 3 car shoppers know the exact vehicle they plan to buy, and today's buyers are willing to travel up to 119 miles for the right one. That's a long research window and a wide radius — far more than a single video ad or dealership visit can cover on its own.
A recurring show reaches that shopper again and again across the weeks or months they're deciding, and keeps reaching them through the years-long ownership cycle before their next purchase. Resonate already runs Honda Stories on exactly this model: an employee host, real engineers and customers, and a cadence that keeps the brand present long after any single ad campaign ends.
Talk to an Automotive Podcast Specialist →car shoppers know the exact vehicle they plan to buy before starting research.
the distance today's digitally savvy buyers are willing to travel for the right vehicle.
an employee-hosted OEM show produced by Resonate for American Honda Motor Company.
The year Resonate started producing podcasts for enterprise and automotive clients.
What kind of show fits your brand or dealer group?
The right format depends on whether you're reaching shoppers still deciding, owners between purchases, or your own dealer network. We help you pick one that fits your brand's actual voice, the way Honda Stories fits Honda's.
Employee-Hosted Brand Storytelling
Put a real employee behind the mic to cover brand history, engineering decisions, and company culture. This is the exact format behind Honda Stories, and it builds a level of authenticity a traditional ad campaign can't match.
Customer & Owner Shows
Feature real customers and their vehicles, from daily drivers to enthusiast builds. Owner-focused shows turn your most passionate customers into your brand's most credible advocates.
Dealer Operations & Training
A recurring show for dealer network training, best practices, and internal communication across locations. A dealer-operations podcast keeps every rooftop aligned without another all-hands memo nobody reads.
Racing, Motorsports & Enthusiast Content
Cover racing programs, championship drivers, and enthusiast culture for the audience that already loves the brand. This content builds loyalty with your most engaged fans while still reaching new audiences through motorsports crossover appeal.
Everything your brand's podcast needs. One production partner.
Resonate offers the full automotive podcast stack, built around the same production model behind Honda Stories — employee hosts, real guests, and a cadence that survives past a single campaign.
Podcast Launch
End-to-end launch that identifies your host, format, and cadence, whether that's an employee-hosted brand show or a dealer-facing operations series, from strategy call to first episode live.
Learn moreAudio Production
Professional editing, mixing, and mastering for every episode. Degree-trained engineers, three to five business day turnaround, and a consistent sound across every location if you're a multi-rooftop dealer group.
Learn moreVideo Production
YouTube-ready video cuts and short-form clips from every recording. Vehicle walkarounds, engineering explainers, and customer stories translate especially well to video-first platforms.
Learn morePodcast Management
A dedicated producer manages your show week to week, including scheduling around model launches, motorsports calendars, and dealer network events instead of working against them.
Learn morePodcast Marketing
Show notes, audiograms, videograms, and social cards from every episode, ready for dealership sites, brand social channels, and enthusiast communities.
Learn morePrivate & Public Hosting
Public distribution to Apple, Spotify, and YouTube for brand-facing shows like Honda Stories, or private, restricted-access hosting for internal dealer network training content.
Learn moreHonda Stories, hosted by a Honda employee.
Honda Stories is hosted by Bradley Hasemeyer, an American Honda Motor Company employee, and recorded from his CR-V. The show features engineers, associates, championship drivers, industry experts, and customers, going behind the badge into the world of Honda.
Talk to an Automotive Podcast Specialist →Go behind the badge and into the world of Honda Stories. Hosted by Bradley Hasemeyer and recorded from his CR-V, hear from engineers, associates, championship drivers, industry experts and customers on a wide variety of topics.
Automotive and enterprise podcasts produced by Resonate.
A real, named OEM client show, alongside enterprise internal-communications and practitioner formats that translate to dealer networks and brand teams.
Honda Stories
Hosted by Honda employee Bradley Hasemeyer and recorded from his CR-V, the show goes behind the badge into Honda's world, featuring engineers, associates, championship drivers, industry experts, and customers.
This is Resonate's clearest automotive-vertical credential: a real, named OEM show built for exactly the brand storytelling audience this page is written for.
Shared Practices — Your Dental Roadmap
A practitioner-focused show for dental professionals navigating practice ownership, growth, and transition. Produced by Resonate since launch, the show has built a loyal, returning audience within its niche.
Dealer groups can use this same practitioner-deep-dive format for a service department or specialty sales team audience.
Better by Great Place to Work
A branded podcast for Great Place to Work, the global authority on workplace culture, interviewing executives and people leaders on building high-trust workplaces. Produced and managed end-to-end by Resonate.
OEMs and dealer groups can use this same internal-culture format to support recruiting and retention across a distributed dealer network.
Ready to build a show that outlasts your next ad campaign?
Thirty minutes. We discuss your brand, your dealer network, and what a recurring show looks like across your whole shopping and ownership cycle.
Common questions about automotive brand podcast production.
Everything you need to know before starting or scaling a podcast for your OEM, dealer group, or automotive brand.
Book a Brand Storytelling Call →What is an automotive brand podcast?+
Why does an automotive brand need a podcast instead of just video ads?+
What does an automotive podcast production agency do?+
What kind of podcast should an automotive brand or dealer group launch?+
Can a dealership or OEM feature customers and employees on a podcast?+
How is an automotive podcast different from a general branded podcast?+
How much does automotive podcast production cost?+
Has Resonate produced podcasts for automotive brands specifically?+
Your shoppers are still deciding.
Let's make sure they keep hearing from you.
Book a thirty-minute strategy call. We discuss your brand, your dealer network, and what a recurring show looks like for your shoppers and owners.
No commitment. Thirty minutes. Honest advice about whether podcasting is right for your brand right now.