Automotive podcast production for brand storytelling that outlasts your ad campaign.
Your buyer researches for months before walking in, then owns the vehicle for years. A recurring show is the only format that covers both ends.
Cox Automotive put average shopping time at 147 days for Gen Z buyers and 84 days for Boomers. Your campaign runs for a few weeks somewhere inside that. Then it ends, and the person who is still deciding hears nothing from you until the next flight.
A show does not end. It stays in your buyer's rotation for the whole research window. Then it keeps talking to them across the years they own the vehicle and are deciding what to buy next.
Trusted by automotive and enterprise brands
The companies behind shows we have produced.
Your buyer has not decided yet. That is the opportunity.
Cox Automotive surveyed more than 5,000 shoppers for its 2024 Kelley Blue Book research and found that most of them start out undecided. Only 24% of Gen Z buyers said they knew exactly which vehicle they wanted when they began shopping. Among Boomers it was 38%. The majority of your market is still open when they start looking.
Then they take their time. The same research put average shopping duration at 147 days for Gen Z and 84 days for Boomers. That is three to five months of somebody reading, watching, and comparing before they ever stand on your lot.
A campaign is an event. A show is a habit.
Paid media buys you attention on the weeks you are paying for it. Inside a five-month decision, that leaves most of the window quiet. A show fills the quiet, because a listener who subscribes keeps hearing from you whether or not there is budget in market this month.
Then the useful part. The relationship does not stop at the sale. Your customer owns that vehicle for years. All that time they are forming the opinion that decides their next purchase, and what they tell everyone who asks them about the brand.
Book a Strategy Call →for Gen Z buyers, and 84 days for Boomers, spent researching before purchase.
of Gen Z buyers did not know exactly which vehicle they wanted when they began shopping. For Boomers it was 62%.
produced by Resonate for American Honda Motor Company, hosted by a Honda employee.
with 50,000+ episodes across 3,000+ podcasts launched for enterprise and automotive clients.
Which show fits your brand or your dealer network?
Your format depends on whether you are reaching shoppers still deciding, owners between purchases, or your own people across locations. We help you pick one your team can actually keep feeding. The usual way a brand show dies is a format nobody has time for by episode nine.
Employee-Hosted Brand Storytelling
Put one of your own people behind the microphone to cover brand history, engineering decisions, and how things actually get built. This is the format behind Honda Stories, and a named employee host carries weight a voiceover cannot.
Customer and Owner Shows
Feature real owners and their vehicles, from daily drivers to enthusiast builds. Your most committed customers describe the brand better than your marketing team can, and prospective buyers know the difference.
Dealer Operations and Training
A recurring internal show for network training, best practices, and announcements across locations. It reaches service and sales staff during a commute, which is more than most all-hands memos manage.
Motorsports and Enthusiast Content
Cover racing programs, drivers, and the culture around them for the audience that already follows your brand closely. This is your most engaged segment, and they will listen to a full episode about a single suspension decision.
Build the package your brand needs. One production partner.
Take the full stack or only the pieces you are missing. Either way it stays with one team, on the production model behind Honda Stories. An employee host, real guests, and a cadence that survives past a single campaign cycle.
Podcast Launch
End-to-end launch that settles your host, format, and cadence before anything gets recorded, whether that is an employee-hosted brand show or a dealer-facing operations series.
Learn moreAudio Production
Editing, mixing, and mastering on every episode by degree-trained engineers, with a three to five business day turnaround. One consistent sound across every location if you run multiple rooftops.
Learn moreVideo Production
YouTube-ready cuts and short clips from the same recording. Walkarounds, engineering explainers, and owner stories carry especially well on video, where your shoppers are already searching.
Learn morePodcast Management
A dedicated producer runs the show week to week and schedules around model launches, motorsports calendars, and dealer events instead of colliding with them.
Learn morePodcast Marketing
Audiograms, videograms, and full transcripts from every recording, ready for dealership sites, brand channels, and enthusiast communities. Transcripts also make your show readable to search and AI answer engines, which audio alone never is.
Learn morePrivate and Public Hosting
Public distribution to Apple, Spotify, and YouTube for brand-facing shows, or private restricted-access hosting when the show is for your dealer network and not the market.
Learn moreHonda Stories, hosted by a Honda employee.
Most agencies selling you an automotive vertical page are selling you a category they have read about. Resonate produces Honda Stories for American Honda Motor Company. It is hosted by Bradley Hasemeyer, a Honda employee, and recorded from his CR-V.
The show puts engineers, associates, championship drivers, industry experts, and customers on the same feed. That is the format working at OEM scale, on a real brand, with a real employee host. You can go and listen to it before you call us.
Book a Strategy Call →Honda Stories
Client: American Honda Motor Company
Host: Bradley Hasemeyer, Honda employee, recording from his CR-V
Guests: engineers, associates, championship drivers, industry experts, customers
Produced by: Resonate Recordings
Summarized by Resonate from the published show. This is a production credit, not a client endorsement of Resonate.
Automotive and enterprise shows produced by Resonate.
A named OEM client show, plus two formats that translate to dealer networks and brand teams.
Honda Stories
Hosted by Honda employee Bradley Hasemeyer and recorded from his CR-V, the show goes behind the badge into Honda's world. Guests include engineers, associates, championship drivers, industry experts, and customers.
This is the clearest automotive credential Resonate has: a named OEM show built for exactly the brand storytelling audience this page is written for.
Listen on Apple Podcasts →Shared Practices, Your Dental Roadmap
A practitioner show for dental professionals working through practice ownership, growth, and transition. Resonate has produced it since launch and it has built a returning audience inside a narrow niche.
A dealer group can run this same deep-dive format for a service department or a specialty sales team.
Listen on Apple Podcasts →Better by Great Place to Work
A branded show for Great Place to Work, interviewing executives and people leaders on building high-trust workplaces. Produced and managed end to end by Resonate.
This is the internal-culture model an OEM or dealer group would use to support recruiting and retention across a distributed network.
Listen on Apple Podcasts →One trade-off worth knowing before you start.
A show will not move this month's number. It compounds, which is a polite way of saying the first quarter is quiet. If the target you are being measured on is units this quarter, put the money into paid media and we will tell you so on the call.
What a show does is accumulate. By the time a campaign has come and gone, you have a back catalogue your shoppers can work through during those 147 days. You also have a subscriber list that does not reset when the flight ends.
Ready to build something that outlasts the next campaign?
Thirty minutes. We go through your brand, your dealer network, and what a recurring show looks like across your shopping and ownership cycle.
Questions brands ask before they start.
What to settle before your first recording, whether you are an OEM, a dealer group, or a single-brand marketing team.
Book a Strategy Call →What is an automotive brand podcast?+
Why run a podcast instead of putting the money into video ads?+
How does automotive brand storytelling work on a podcast?+
What does an automotive podcast production agency do?+
What kind of podcast should our brand or dealer group launch?+
Can we feature customers and employees on the show?+
How is an automotive podcast different from a general branded podcast?+
How much does automotive podcast production cost?+
Has Resonate produced podcasts for automotive brands specifically?+
Your buyer has about five months of deciding left.
Let's give them something to listen to.
Book a thirty-minute strategy call. We go through your brand, your dealer network, and what a recurring show looks like for the shoppers still choosing and the owners you already have.
No commitment. Thirty minutes. An honest read on whether a podcast is right for your brand right now.