60-Second Podcast Fit Quiz
Should you start a podcast? Find out in 60 seconds.
Six questions about your business and your audience. You get your result on screen before we ask for anything, including whether the honest answer is that a podcast is the wrong move right now.
Free · No email to see your result · 60 seconds
Questions, tap to answer. No typing, no scale of one to ten.
Emails required before you see which format fits.
Formats you could be building. Only one usually fits.
From the team behind podcasts for
The Problem
Most brands pick the format before they pick the audience.
Which is how you end up with a show nobody was waiting for.
"We will work out the format once we start recording."
Head of marketing, four episodes before the show went quiet.
A podcast is four or five different products wearing the same name. A thought leadership series, a referral engine, a recruiting tool and a customer education channel look identical on a strategy deck and behave nothing alike in practice.
Pick the wrong one and the show is not bad. It is just aimed at nobody in particular, which is worse, because it takes three quarters to notice.
This quiz exists to make that decision before the budget rather than after it.
The quiz
Six questions. Your result on screen.
No email wall. You see which of the four formats fits your brand, and why, before anything is asked of you.
How it works
Three steps. No podcast experience needed.
Answer six questions
Your goal, your audience, your bandwidth and who would host. Tap to answer, it advances on its own.
See your format
One of four formats, with the reasoning behind it and what it would take to run.
Take it or leave it
Keep the result and build it yourself, or bring it to a call. Both are fine.
Not sure it applies to you?
Take the quiz first. If the result says a podcast is not the right move, that is a useful answer and it costs you sixty seconds.
Who built this
Written by a team that has launched 3,000 of these.
The four formats are not a personality test. They are the four patterns that keep recurring across 3,000 podcast launches and more than 50,000 episodes produced since 2014.
Which also means we know what each one costs to sustain, and we will tell you on the call if your answer points at something you are not resourced for.
since 2014, across B2B, regulated and consumer categories.
end to end, from strategy through to distribution.
Amazon, Stanford, Honda, Mars, AbbVie and Citi.
and no email required to see it.
Questions
Before you take it.
Short answers. If yours is not here, Lindsay covers it in the first ten minutes of a call.
Talk to a strategistDo I need to know anything about podcasting to take this?
No. Every question is about your business goals and how your audience behaves today, things any marketer already has an opinion on. There's no podcast experience required.
Do I have to give my email to see my result?
No. Your podcast persona and why it fits shows up immediately after question six. Email is only asked afterward, and only if you want the free starter guide sent to you.
Is this a sales pitch in disguise?
It's a quick way to see which podcast angle fits your business before you talk to anyone. If it's useful, a link to book a strategy call is there, but nothing is gated behind it.
Is Resonate Recordings a fit for B2B brands?
Yes. B2B is our core market. We've launched shows for Amazon, Salesforce, Stanford, AbbVie, Honda, and EA Sports since 2014.
What if my result doesn't feel quite right?
It's a directional pointer, not a verdict. Book a call and we'll dig into your actual goals, the quiz just gives us a faster starting point.
Explore by industry
Already know you want a show?
If your sector is below, that page covers the format and the constraints specific to it.
Six questions. Then an honest answer.
Including the answer where a podcast is not what your brand needs this year. We would rather say that now than three quarters in.
Free. No email to see your result. Sixty seconds.