Real estate podcast production for agents and brokerages
Many sellers hire an agent a friend recommended or one they have used before. A show keeps your name in the room during the years between transactions.
We record, edit, and publish on a schedule built around your broker's review. You and your brokerage decide what airs. We keep the calendar moving.
Brands that trust us with their shows
Why does a real estate agent need a podcast?
Because buyers and sellers lean on people they already trust, and a show lets you earn that trust before anyone needs you.
Each year Gallup asks Americans to rate professions on honesty and ethics. In the latest results, 17% rated real estate agents high or very high. Nurses scored 75%. Doctors scored 57%.
That number describes a whole profession. It says nothing about you. It does help explain what NAR found about sellers: 66% hired an agent who was referred to them or one they had used before. When a profession is hard to judge from the outside, people skip the comparison and ask a friend.
You cannot pay your way past that. An ad asks a stranger for trust in thirty seconds. A show lets a listener hear you think through your market for months before they ever need an agent. By the time they call, they already have a view of you.
Who is responsible for Fair Housing on a real estate podcast?
You are. So are your brokerage and its broker of record. We are a production company. We do not give legal or compliance advice, and we do not decide what is safe to say.
Here is why it matters. The Fair Housing Act bars any notice, statement, or advertisement about selling or renting a dwelling that signals a preference or limitation. The protected traits are race, color, religion, sex, disability, familial status, and national origin. Whether a given episode counts as advertising is a call for your broker and counsel. State real estate commissions add their own advertising rules, and those vary by state. Our law firm clients plan around bar rules the same way.
A casual line about who a neighborhood is "good for" is the kind of thing a reviewer should catch before it airs. That is easier when the review is on the calendar from day one.
So we ask first. Who reviews episodes, how many people that is, and how long they take all go into the release schedule before the first recording. You decide what runs. We build the production calendar around it.
What kind of show should an agent or brokerage launch?
Pick the format you can keep making between showings and closings. Four fit most agents.
Formats that fit a working agent
Each one can run on a pace you hold between showings. Pick the one you would still record on a busy month.
- Local market update show: pricing, inventory, and neighborhood-level numbers on a set schedule. A show about your own zip codes is hard for a national brand to copy, and an episode can stay useful long after you record it.
- Referral network show: bring on the attorneys, lenders, and inspectors who already send you business. Each episode can give listeners a practical answer and give a partner a reason to share the link.
- Client story show: past buyers and sellers describe what the process was really like. Hearing a client talk for twenty minutes can say more than a star rating.
- Team and culture show: for teams and brokerages, covering training, agent development, and life inside the office. It can help with recruiting, since the agents you want to hire already have options.
What does a real estate podcast production agency do?
We handle the production work around your recording. Hand us every piece, or just the parts your office lacks. One team runs it all, and broker sign-off is on the calendar before episode one.
Launch and strategy
We settle your market angle, your first guests, and a pace you can hold, with your review step mapped into the timeline on day one.
- Launches usually take 8 to 12 weeks.
- A producer plans episodes and preps guests around your showings and closings.
- On a subscription that is 1, 2, or 4 episodes a month, through podcast management.
Audio and video
Every episode gets cleaned up, balanced, and mastered by an audio engineer. Send footage too and we return a YouTube-ready cut.
- A polished episode is usually ready within 3 to 5 business days once your raw files and notes land.
- Short vertical clips come from the same session.
- For luxury listings, the on-camera look matters, so we talk about it at the start. See video production.
Marketing and hosting
Audiograms (a still image with a moving waveform and a short clip), video clips, and a full transcript from every episode. You review them before anything is posted.
- Want branded clips in your feed? Our clip and audiogram service covers that.
- Post a market update once and it reaches Apple Podcasts, Spotify, YouTube, Amazon Music, and iHeart.
- Basic hosting is $25 a month, with unlimited downloads.
What does a real estate show we produce look like?
We have not published a brokerage client. We have one named agent show, and the Apple Podcasts player below is the real thing.
The Richard Haynes Real Estate Show
A show for a residential agent covering residential and income property in the South Bay and Greater Los Angeles. Resonate produces it.
- Host: Richard Haynes.
- Market: South Bay and Greater Los Angeles.
- Coverage: residential and income property.
- Produced by: Resonate Recordings.
Why it is on this page
It shows a working agent running a local-market show, which is the format most solo agents start with. Treat it as a production credit, not an endorsement. Richard has not given us a quote, and we are not inventing one.
Can you hear other shows you produce?
Neither of these is a real estate show. We include them because the formats carry over to teams and brokerages.
What will a real estate podcast not do for you?
A show will not put a listing on your board this quarter. It works the way referrals work, slowly and out of sight, until someone says your name in a conversation you were not part of.
If you need closings in the next sixty days, work your database and spend on direct mail instead. We would rather tell you that on a call than sell you a show.
A show also needs you at the microphone on a steady schedule. Most of the production can be handed off, and our cost comparison shows what that saves versus doing it in-house. Your voice cannot. If you cannot picture yourself recording months from now, say so, and we will tell you not to start.
Questions agents ask before they start
Including video, luxury listings, and who carries the Fair Housing responsibility.
What is a real estate podcast?
Think of it as a recurring show an agent, team, or brokerage puts out to grow a local name and feed referral ties. Episodes cover market updates, neighborhood knowledge, and client stories on a regular schedule. It works over months, the way a referral does, and does not behave like a one-time ad.
Can you produce a video podcast for YouTube?
Yes. We make a YouTube-ready episode from your recording, plus short vertical clips for social. Many people also search YouTube for local answers, so a market-update episode can keep getting found after you publish it. We work from footage you record. For the full list, see our video production page.
Do you work with luxury real estate firms?
We can. A luxury show usually needs a higher standard on camera, more say over how the host and properties look, and often a slower publishing pace with more review. That is a scope conversation we have when you book a call. We produce podcast episodes. Listing videos and property tours are a different job, and we will say so if that is what you need.
Who is responsible for Fair Housing compliance on a real estate podcast?
You are, along with your brokerage and its broker of record. We provide production and a managed release schedule built around your review. We do not give legal or compliance advice, and we do not decide what is compliant.
Do real estate podcasts have to follow Fair Housing advertising rules?
The Fair Housing Act bars any notice, statement, or advertisement about selling or renting a dwelling that signals a preference or limitation based on a protected characteristic. Whether an episode counts as advertising, and what review it needs, is for your broker and counsel to decide. State advertising rules can add more.
What does a real estate podcast production agency do?
It plans the show, records and edits the audio and video, publishes to the apps, and builds the release schedule around your review. At Resonate that covers launch planning, audio, video, management, marketing, and hosting. You supply the market knowledge and the final say.
Can agents feature other local professionals as guests?
Yes. Attorneys, lenders, and inspectors make useful guests, and each episode can strengthen a relationship you already have. Before you invite someone who also sends you referrals, ask your broker about the federal rules on referral fees and anything of value. We produce the episode and you own that decision, much like the review step on our financial services shows.
What kind of show should an agent or brokerage launch?
Most agents land on one of four. A local market update show. A referral network show with local professionals. A client story show with past buyers and sellers. Or a team and culture show, which larger brokerages often use for recruiting. Pick the one you can keep making. Not sure yet? The readiness assessment helps.
How much does real estate podcast production cost?
Three things move the price: your episode pace, video or audio only, and a solo agent versus a full team on the mic. Our full-service subscription runs $2,100 to $6,500 a month. Basic hosting alone is $25 a month. For a rough range first, try the cost calculator, or see how things work.
Other industries we produce for
Same review-first schedule, different rulebook.
Ready to be the name that gets mentioned?
Book a thirty-minute call. We go through your market, your referral network, and whether a show fits your calendar.