Launching a podcast for your Louisville business, with part of our team right here in town
You’ve got a story worth telling, whether it’s about a sort hub, a hospital floor, or a barrel warehouse. Our podcast launch program turns it into a show people can find.
Some of our people call Louisville home, and Story Louisville runs our studio here. Start with a strategy call. From there, we’ll build your trailer and first episodes, then write down a plan for your first 90 days live.
What could a Louisville company put on the air?
These are starting ideas from our producers. They aren’t client shows, and yours gets built around your own audience.
The overnight crew
Freight here doesn’t keep office hours. A show can explain how the work gets done to customers, recruits, or the drivers themselves, in episodes short enough for a break.
The people behind the visit
Clinicians and care teams answer the same questions every day. A show lets them answer once, clearly, and your reviewers sign off before anything’s public.
The story in the bottle
Distillers and consumer brands sell on where a thing comes from and who made it. That’s a natural fit for long-form audio. The food and beverage podcast page has more on formats.
How does a 12‑week launch run?
It’s five stages in all. How quickly your team signs off sets the pace, so we plan around that from week one.
| When | Stage | What happens |
|---|---|---|
| Weeks 1 to 2 | Strategy | Together we pick who the show is for and how it stands apart, then lock the name, format, and episode shape. |
| Weeks 2 to 4 | Brand assets | Artwork, music, an intro, and the trailer script take form, and each one comes to you for approval. |
| Weeks 4 to 7 | First episodes | This is when we’ll record and produce your opening episodes. |
| Weeks 7 to 10 | Launch | Your trailer and opening episodes are published on the big apps, and launch week begins. |
| Through week 12 | Optimize | We look at the early numbers, fix what’s not landing, and give you a written 90-day roadmap. |
Who’s on the other end of a Louisville show?
Two federal job counts for the metro show where a lot of local listeners spend their day.
Plenty of that work happens on a dock, a route, or a hospital shift. Audio fits there, since it’ll play on a phone while hands and eyes are busy.
These counts describe the whole metro. They’re background for planning, and they can’t say how any one show will do.
Why does a local team and studio help a Louisville launch?
Some of us are local, and the studio is too
Part of our team is based here in Louisville. If sitting down face to face would help your launch, raise it on the first call.
Story Louisville runs our Louisville studio on East Main Street. The room is theirs to manage, so recording time gets booked with them. The Story Louisville studio guide has the details.
- Rather record at work? A quiet room and a decent mic go a long way, and we’ll recommend the gear.
- The rest is online, so a site in southern Indiana gets the same steps as one downtown.
- Reviewers hear each file and drop their notes from any desk or phone.
What do you walk away with?
Four parts, grouped into two halves: making the show, then getting it heard.
Make the show
Strategy, brand, and your first episodes.
- Audience definition, positioning, and a look at shows already in your space
- A name, a format, and a repeatable shape for each episode
- Cover art, music, an intro, and a produced trailer
- Recording support, then editing, mixing, and mastering
- Video production and cuts made for YouTube
Get it heard
Launch week, and a plan for what comes after.
- Social templates, ready before launch week
- Short clips and audiograms, which pair a slice of audio with a still image and a bit of motion, plus cover art per episode
- Hosting that’s got analytics built in
- Your show listed on 20+ directories, Spotify and Apple Podcasts included
- A launch-week plan, then a written roadmap for growth
Who keeps the show going once it’s live?
Most launches turn into a longer partnership, often 6 to 12 months, because that’s when a show settles into a rhythm. You pick which pieces stay with us.
Regular editing comes through Louisville podcast production. A producer can run the weekly schedule through podcast management, and video production handles YouTube episodes and clips.
Want help finding listeners? That’s what podcast marketing is for. Need a ballpark first? The cost calculator asks 10 questions and suggests a package.
One honest note. What a launch can deliver is a show with a clear plan, solid production, and listings people can find. Nobody can promise a hit, and we won’t pretend otherwise.
What Louisville teams ask before launch
Is any of your team actually in Louisville?
Yes, some of our team lives and works in Louisville. Most launch work still happens online, so tell us on the first call if an in-person meeting would help.
Can we record our first episodes at a Louisville studio?
Yes. Story Louisville runs the studio, and you’ll reserve your sessions through them. Plenty of teams record at their own office instead, and that works well too.
How many weeks does a Louisville podcast launch take?
Most land between week 8 and week 12 after kickoff. What moves the date most is your own review speed on strategy, artwork, and those first episodes.
Does every launch come with a trailer?
Yes. Every launch we run gets its own produced trailer. Then we’ll handle the setup and submission work for 20+ directories, from Apple Podcasts and Spotify to YouTube.
Can we launch a show just for our employees?
Yes. An employee show can launch on a private feed, so it never appears in public podcast apps. Our Louisville internal podcast page explains how that works for local employers.
What do we need before we start?
Pick a subject your people know cold and a host who’s relaxed on a mic. Then set aside an hour or two for each episode. Not sure you’re there yet? The podcast readiness assessment is a quick check.
Ready to plan a Louisville launch?
Tell us who’s on your listener wish list and what they’ve never heard from you. We’ll sketch a possible launch and give you a straight read on the work involved.