White label podcast production for marketing agencies that run content retainers
Your client wants a podcast, and you’re already planning their calendar. Our white label podcast production for marketing agencies adds the show to that retainer, with no new hires on your side.
We edit the episodes and cut the clips. Then we write the search copy, all under your agency’s name. You keep the client, the price, and the strategy.
Why does a podcast fit inside a content retainer?
A retainer lives on a monthly calendar. You owe the client posts, emails, and something worth sharing each week. A show gives that calendar a steady source.
One recorded conversation can feed a full episode, a YouTube version, short clips, a transcript, and a stack of social posts. That’s weeks of material from one hour of the client’s time.
It also gives your account lead a monthly reason to meet. There’s always a new episode to plan and promote.
What can one episode turn into for your client?
Pick what suits each account, and package it the way your retainers already work.
| Deliverable | What your client gets | Where it lands on the calendar |
|---|---|---|
| Edited episode | Our engineers edit, mix, and master the audio for every release. Details live on our audio production page. | The anchor piece for the week |
| Video episode | A YouTube cut of the session with its own thumbnail and a search-friendly title. See video production. | YouTube and the client’s site |
| Short clips | Captioned moments under 90 seconds for LinkedIn, Reels, Shorts, and TikTok. Audio‑only shows get animated clips. | Social posts between releases |
| Podcast SEO | Titles and descriptions built from keyword research in a podcast SEO tool, so new listeners find the show by topic. | Apple, Spotify, and Google search |
| Transcript | Every episode written out in full for the client’s site, where Google and AI assistants can read it. | Blog or resource page |
| Social graphics | Guest and quote graphics built from templates our designers make with you once. | Feeds and newsletters |
| Growth plan | A written plan for the first 90 days, then a quarterly look at the analytics with next steps. | Your quarterly business review |
Why do we stick to organic promotion?
Paid podcast promotion buys in-app ads and host-read spots. Listeners arrive while the budget runs, and then they stop.
We work on search, YouTube, and posts with a long shelf life. That takes longer to get rolling. A well-titled episode stays in the archive and keeps pulling people in.
- Nobody can honestly promise your client a download count, and we won’t.
- You’ll get the work on schedule and an honest read on results.
- When ads would really serve a client, we’ll tell you.
What happened when one show fixed its titles?
One niche show, about owning a dental practice, kept its regulars and rarely won new ones. We didn’t touch the episodes. We rewrote the titles and descriptions around the terms its audience searched.
That’s the kind of result an agency can put in a monthly report. Results vary by show, and your client’s numbers will be their own. The full case study walks through how the project ran.
Who does what on a white label show?
Your agency stays the name on the work. How visible we are is your call, account by account.
Your agency keeps
- The client, the proposal, and the invoice.
- Strategy, positioning, and the content calendar.
- Your price and your markup on every service.
- The decision about whether the client ever hears our name.
Our team takes on
- Editing, mixing, mastering, and video cuts.
- Clips, graphics, transcripts, and search copy for each release.
- Hosting and publishing, if the client needs it.
- Work built to the client’s brand guidelines and your notes.
How does the first client show get going?
Partner call
Thirty minutes on your accounts and the deliverables you want to sell, plus our costs.
Scope one account
Send the brief. We map scope, dates, and deliverables in a form you can present as your own proposal.
We produce
Each episode and its promo pieces are built to the client’s brand and your direction.
You deliver and bill
You hand over the files and invoice at your rate. Add accounts whenever your roster grows.
How do approvals and turnaround fit your posting schedule?
Basic edits come back in three business days. Plus and Pro edits take five. The clock starts once we’ve got the files and your notes.
Once the client approves an episode, its show notes, social cards, and audiograms (captioned clips with a moving waveform) arrive two business days later. Need a rush? Ask at upload, and we’ll fit it in when there’s room.
Episodes sit in our app, where reviewers approve them or leave notes. Your team can own approvals, or you can hand the client a login. Our production walkthrough shows every step.
Which accounts on your roster are ready for a show?
Start with clients who already pay for content and have someone who loves talking shop.
Clients who publish long reports
Their ideas already exist on paper. A B2B podcast turns them into conversations a buyer can hear on a commute.
SaaS teams with a busy webinar calendar
Recorded sessions and product experts are already there. Our B2B SaaS podcast page shows how those shows come together.
Clients who need to reach staff
Some accounts want training or updates their team can hear. Private podcast hosting keeps those episodes invite-only.
How should you price a podcast to your clients?
The client’s price is yours to set. What we charge you depends on the services and episode count, and we share partner rates on the call.
For a feel of retail ranges, try the podcast cost calculator. Our in-house vs. agency comparison helps when a client asks about hiring an editor.
What do marketing agencies ask before they resell a show?
Can we resell clips and podcast SEO without the full production?
Yes. If a client’s already recording, they can send us episodes for clips, graphics, transcripts, and search-ready titles. You can bundle that as a promotion line on the retainer.
Will our client know Resonate is involved?
That’s your decision. They’ll see us if they use our app, or if you put them on a managed show with one of our producers. Otherwise, everything runs through your team.
Can you launch a brand new show for a client?
Yes. Our podcast launch covers show strategy, brand assets, and the first episodes. Most launches run 8 to 12 weeks from kickoff.
Where will the client’s show be published?
Wherever their listeners are, and that’s usually several apps. Our podcast hosting gets each release onto iHeart, Amazon Music, YouTube, Spotify, and Apple Podcasts. The client also gets analytics and a player to embed on their site.
Do you book guests for our clients?
No. Your team or the client sends the invitations, and we can’t promise anyone will say yes. Producers on managed shows can prep the guests who do sign on.
How do we know a client is ready?
Send them our readiness assessment. It’s 20 questions, takes about four minutes, and gives an instant score you can talk through together.
Let’s add a podcast to one of your retainers
Pick an account and tell us what you already make for them. We’ll show you what a show could add to the calendar, and what it would cost you.