Launch your Boston organization’s podcast with a clear plan for the first 90 days
Your lab, campus, or firm has smart people who’ve got plenty to say. What’s left are practical questions. Who is the show for, what do we call it, and how do people find it?
Our podcast launch program takes them one at a time. It’s strategy first, then a trailer, opening episodes, and a plan you can read for the months ahead. We serve Boston companies online, so you can begin from your own desk.
What should a Boston team decide before it launches?
Anyone can post an episode, but that’s the easy part. The early choices decide whether the show is still going a year later.
Boston organizations don’t all speak to the same crowd. A biotech may want investors and future hires. A university may want alumni, donors, and prospective students. A finance firm may want clients who ask good questions.
One show can’t talk to everyone at once, and that’s okay. We begin by choosing who the show speaks to first, and the name and format follow.
Then we settle on a rhythm your team can repeat. Once episode ten feels as simple as episode one, the show can survive finals week or quarter-end.
Does your field use a review process? Say so on day one. Your approvals set our calendar. Your reviewers always get the last word.
What could a Boston launch sound like?
Treat these as sketches, because they’re only meant to start a conversation. A producer will help you choose.
Life sciences
Explain the science to people outside the lab, through conversations with the researchers who know it best. See our pharma and life sciences podcast page for that angle.
Higher education
Faculty, students, and alumni tell stories that give a campus its personality. Our education podcast page goes further.
Finance
Straight talk on what leaders are watching, with your reviewers signing off first. Visit our financial brand podcast page for more.
What happens in each of the 12 weeks?
Five stages make up the plan, and each one feeds the next. How quickly you approve things sets the pace.
| When | Stage | What happens |
|---|---|---|
| Weeks 1 to 2 | Strategy | Together we pick the audience, then lock in the title, format, and how each episode runs. |
| Weeks 2 to 4 | Brand assets | We draft the artwork, music, intro, and trailer script. You approve them or request changes. |
| Weeks 4 to 7 | First episodes | We record and produce your opening episodes. |
| Weeks 7 to 10 | Launch | Trailer and opening episodes appear on all the major apps as launch week plays out. |
| Through week 12 | Optimize | We study early numbers, fix what’s falling flat, and deliver your 90-day roadmap in writing. |
Why does a show fit a Boston week?
People here spend real time in transit, and audio doesn’t need a free hand.
Those figures describe the region. They can’t forecast any single show, but they do point to plenty of hands-free time.
The education and health group covers private colleges and hospitals. Public universities sit under government in BLS tables, so that count leaves them out.
What’s in the launch package?
Every new show needs four things: strategy, a brand, production, and a path to listeners. We handle each.
Strategy, brand, and trailer
- Audience definition and where the show fits
- A look at what similar shows already do
- The show name, format, and episode structure
- Artwork, theme music, and an opening
- A produced trailer episode
- Social post templates for launch week
Production, launch, and growth
- Help while you record, then editing and sound polish
- Filmed episodes trimmed for YouTube
- Social clips, including audiograms that animate a still image over your audio
- Hosting that includes analytics
- We submit the show to Apple, Spotify, YouTube, and 20-plus more directories
- Launch-week plan and a 90-day roadmap you can read
Who handles which part of the launch?
You bring the expertise
Your people know the work and the audience, and we don’t pretend otherwise. We’ll shape the show around that, and you approve each creative step.
- You: record with us and sign off on the creative
- You: supply the host and pick who joins as a guest
- You: keep your own stakeholders informed
- Us: map out the series and each episode
- Us: design the brand, cut the trailer, prep launch posts
- Us: edit, publish, and send it everywhere
- Us: review the first numbers and suggest what’s next
Where does the show go next?
Plenty of launches grow into ongoing work. Choose only what helps.
Audio
Mixing and mastering for each episode, with editing on the plans that include it.
Unsure about budget? Try the cost calculator. Ten quick questions give you a monthly range.
What should you expect from a launch?
Expect a show that’s thought through, polished, and easy to discover. A hit is out of anyone’s hands, and we’d doubt any firm that says otherwise.
There’s no Boston office to visit, because we serve companies here online. Video calls and shared folders cover it.
Wondering if you’re ready? The podcast readiness assessment gives you an answer in a few minutes.
Questions from Boston teams
Is Resonate based in Boston?
No. We serve Boston companies online, and every step runs through video calls and shared files.
How soon can we go live?
Expect somewhere between 8 and 12 weeks. Your own review speed matters most, since we wait on your sign-off for strategy, artwork, and early episodes.
Does the launch include a trailer?
Yes. A trailer episode is part of every launch, and we handle submission to Apple Podcasts, Spotify, YouTube, and the other directories.
What if our content goes through reviewers?
Tell us how approvals work, and we’ll set the schedule around them, since you’re the experts. Reviewers on your side decide what’s said.
Is ongoing work required once we’re live?
Many launches turn into a 6 to 12 month partnership, since shows tend to find their groove then. A few standalone services exist as well, so it’s worth asking on the call.
Can you promise a hit show?
No. We offer a well-planned, well-made show that’s easy to find, and an honest look at what works after it’s live.
Let’s plan your Boston launch
Come with a rough idea and a sense of who you hope to reach. We’ll sketch what a launch looks like for you.