Launching a podcast for your software company, from first call to first episode
You know your product and your people. Our podcast launch program handles the questions around them: who the show is for, what to call it, and how it reaches Spotify.
We take you from the first strategy call to a trailer, your first episodes, and a plan for the 90 days after launch.
What do software teams need to settle before launch?
Anyone can publish an episode. The choices before it decide whether a show lasts.
Who it’s for
Developers, buyers, candidates, and customers all listen differently. We help you pick one audience to serve first.
What it’s called and how it runs
A name, a format, and an episode structure your team can keep up with, so the tenth episode feels as easy as the first.
What do you get when you launch with us?
Everything a new show needs, in four parts.
Strategy
Who it’s for, and why they’ll listen.
- Audience definition and positioning
- A review of shows already in your space
- Show name, format, and episode structure
Brand and trailer
Sound and look like you’ve done this before.
- Cover art, music, and intro
- A produced trailer episode
- Templated social assets for launch
Production
Your first episodes, done properly.
- Recording support, editing, mixing, and mastering
- Video production and YouTube-ready cuts
- Short clips and audiograms, which are audio over a still image with light animation
Launch and growth
Live everywhere, with a plan for what comes next.
- Hosting with analytics
- Listings on Apple Podcasts, Spotify, YouTube, and 20+ directories
- A launch-week plan and a 90-day growth roadmap
You bring the expertise. We handle the rest.
Your engineers know things listeners want to hear
Software teams are good at explaining how things work. You show up to record and give the final say. We do the planning, the production, and the publishing.
- You: record, approve, and bring the on-mic host
- You: choose guests, and we set up the booking workflow
- You: keep your own stakeholders in the loop
- Us: plan every episode and build the launch assets
- Us: edit, publish, and distribute
- Us: review the first numbers and plan what’s next
What does the 12-week plan look like?
Every launch follows five stages. Your timeline depends on how fast approvals move.
| When | Stage | What happens |
|---|---|---|
| Weeks 1 to 2 | Strategy | We define the audience, position the show, and settle the name, format, and episode structure. |
| Weeks 2 to 4 | Brand assets | Cover art, music, intro, and the trailer script come together and go to you for approval. |
| Weeks 4 to 7 | First episodes | We record and produce your first episodes. |
| Weeks 7 to 10 | Launch | The trailer and first episodes go live on every major platform, with your launch-week plan running. |
| Through week 12 | Optimize | We review the first numbers, adjust what isn’t landing, and hand you a written 90-day roadmap. |
What can a launch promise?
A launch can promise a show that’s well planned, well made, and easy to find. It can’t promise a hit, and we’d be wary of anyone who does.
Software buyers get pitched all day. A steady show with a clear point of view tends to earn attention slowly, so we plan for the first 90 days and look at the numbers together.
If you’re still deciding whether you’re ready, the podcast readiness assessment is a quick way to find out.
What happens once the show is live?
Most launches turn into a longer partnership. You pick the pieces you want.
Not sure what you need? The cost calculator asks ten questions and gives a monthly range.
Questions about launching a software podcast
Do you offer a full launch program with a trailer?
Yes. Every launch includes a produced trailer episode and listings on Apple Podcasts, Spotify, YouTube, and 20+ other directories, set up and submitted for you.
How long does it take to launch a podcast for a software company?
Usually 8 to 12 weeks from kickoff to launch day. The biggest variable is how quickly your team reviews the strategy, artwork, and first episodes.
What makes a good launch strategy?
A clear audience, a format you can keep up with, and a backlog of episodes ready before launch. Then a plan for the first 90 days, so you know what to measure and what to change.
Do you launch shows for startups as well as large tech companies?
Yes. We launch shows for teams of every size, and the program scales to the number of episodes you need. Our B2B SaaS podcast page shows how software teams use a show.
Can you promise our podcast will be a hit?
No. What we can offer is a show that’s well planned, well made, and easy to find, plus an honest read on what’s working once it’s live.
What do we need to start?
A topic you know well, a host who’s comfortable on a mic, and one to two hours per episode. We’ll recommend recording gear and handle the rest, from editing to distribution.
More for software and tech teams
Let’s plan your launch
Bring a rough idea of the show and who you want to reach. We’ll talk through what a launch would look like and what it would take.