Marketing Tactics

3 Marketing Tactics to Grow Your Social Media Following

3 Marketing Tactics to Grow Your Social Media Following

06.03.19 | Podcasting | By: Colby Schemm

Marketing Tactics

If you aspire to have a successful podcast with a loyal fan base that keeps coming back to hear your voice, then you need a content marketing strategy.

More specifically, you need a social media marketing strategy.

For some, I’ve already won your attention.

But if you’re not convinced of the value of social media, take a look at these user stats:  

  • Instagram has 1 billion monthly users
  • Facebook has 1.56 billion daily active users
  • Snapchat has 186 million daily active users
  • Twitter has 126 million daily active users
  • YouTube has 63 million daily active users

Millions and (in Instagram’s case) billions of people are active on these main social media outlets every single day. In many ways, these platforms are acting like new search engines. So if your podcast doesn’t exist when I go on Instagram or Twitter, does it really exist at all?

So hopefully you agree – you need to put your podcast on social media. But once you’ve done that, what tactics should you use to grow your fan base?

3 Strategies to Grow Your Fan Base

  1. Audiograms
  2. $1.80 Strategy
  3. Ephemeral Content – From the advent of Snapchat, and the takeover of the “story” by Instagram (and Facebook), ephemeral content is keeping everyone’s attention.
  4. Social Media Takeover

1. Create Audiograms

Audiograms are a hybrid video/image that includes a gripping soundbite from your podcast paired with your podcast art or an illustration, and a dynamic wave that matches the audio.

The best free software for making an audiogram is Headliner.

You need some graphic design skills, ability to splice audio, and basic video editing skills to get started. Headliner’s user interface is super intuitive, though, so it doesn’t take too long to learn the basics of this program.

Audiograms are a wonderful way to put your content right in front of potential listeners because it doesn’t require them to visit your profile, follow a link, and then press play. It immediately gets them to hear your content, and it points them to the full episode link if they are interested in the preview.

2. $1.80 Strategy

The $1.80 strategy from social media marketing expert and influencer, Gary Vaynerchuck, is a method for boosting engagement on your social media and getting more followers.

The strategy is to look up the top 10 hashtags in your respective industry and to leave your “two cents” in a comment on each of the top 9 posts. Let that sink in, Gary is suggesting that you take the time to like and comment on 90 posts every single day. Social media isn’t an easy game. And Gary really does believe that it’s a volume game, so if you want to win you’ve got to put in the hours.

And you don’t just have to search through the top hashtags. You can also use the geotag tools and look up your city, or a city that you’re trying to target, and comment on the top photos in your location of choice.

You can watch Gary’s explanation of how this process works here.

The name of the game is dropping genuine comments, and not expecting immediate gratification for your work. The name of the game is longevity, consistency, and authenticity.

3. Post Ephemeral Content

Say what you will about how social media has weakened our attention spans, people are paying the most attention to the most ephemeral content on social media.

A cornerstone to a relevant social media marketing strategy is the ephemeral content that is distributed on Snapchat, Instagram, and Facebook stories. These posts, which terminate after 24hrs, have tons of engagement features (ability to ask questions, share follower responses,  your photos and make memes, etc), and they’re just frankly where people are paying attention.

To optimize your Instagram stories, add hashtags, geotags, and tag businesses and friends to make your content even more discoverable. Lastly, make your posts more engaging by using the native Instagram polls, Q&A features, countdown timers, and quizzes. Each of these tools represents an opportunity to genuinely connect to your listeners.


I hope this post gave you a new idea for how to approach marketing your podcast on social media. This is a long-term process and requires perseverance and dedication, but the best part is that you have everything you need to start today.

Want to learn more about podcast marketing or receive a customized marketing consultation to see how you can improve your strategy? Schedule a call or email us today to learn more about how we can partner with you to make podcasting easier.

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Colby Schemm

By: Colby Schemm

As a Content Specialist at Resonate Recordings, Colby creates & curates content on social media, & consults with clients to improve their podcast marketing strategies. Colby is from Roanoke, VA & now lives in Louisville, KY.