Free Marketing Tools

5 Free Marketing Tools

Improve Your Podcast Marketing Strategy With These 5 Free Tools

04.15.19 | Podcasting | By: Colby Schemm

5 Free Marketing Tools

Digital creative tools in 2019 are incredible. It is an age of endless opportunity. And regardless of whether you’re just dreaming about starting a podcast or are recording your fifth season, you need tools to market your podcast. The truth is, to have a successful podcast you not only have to create and record the content for your episodes, but you also have to find ways to market it well and get that content in front of your current and potential listeners.

This is something our team is aware of and a reality that we help podcasters with on a regular basis. Working as a content specialist at Resonate, I use a number of paid programs and services to make that happen. Many people probably think that to effectively market a podcast you need to have expensive programs and pricey platforms to do it well. However, some of my favorite podcast marketing tools are actually free. Here are 5 marketing tools that are totally free, but not cheap.

1. Canva (Graphic Design)

The number one tool that I use for content creation at Resonate is Canva. Canva is a free online graphic design program. This software is amazing, and what’s even better is the story behind it. Canva was created by Melanie Perkins when she was just 19 years old. Incidentally, you can hear the story of how she created Canva, this industry-disrupting tool, on the How I Built This Podcast with Guy Raz.

What I Like

  • Intuitive drag-and-drop interface
  • Easily customizable templates
  • Simple and clean user interface
  • Stay organized with design Folders
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Example of the folders feature that is included in the free version of Canva.

While the essential aspects of Canva are available for free, there are also a number of incredibly handy features that require a paid membership.

Here are some of the benefits of having a paid membership at Canva.

2. Headliner (Video Editor)

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My second favorite free marketing tool is Headliner, the free video-editing software. Your marketing efforts are all but lost if you are not creating content for social platforms. This is an incredible tool for creating engaging social media content.

There are 4 key tools that Headliner provides.

  1. Audiograms
  2. Article-to-video conversion
  3. Transcriptions
  4. General Video Editor

All four of these features on Headliner are totally free. The two best features are definitely the audiogram and transcription tools.

The audiogram wizard generates a WAV file that matches your uploaded audio. This is a great way to give your social media audience a taste of your podcast’s content in a more engaging way than a simple video.

Headliner’s transcription tool, while not the best on the market, is excellent for transcribing short audio clips. I cannot emphasize enough how important embedding transcriptions in your video is right now. And this tool is a great way to make your content that much more engaging, for free! Don’t believe me? Influencers like Gary Vee are really trumpeting the power of transcription. Look at Gary’s Instagram and see how engaging each post is!

3. Google Alerts (Keyword Monitor)

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How to set up a Google Alert for a new keyword.

A major aspect of every marketing and content planner’s job is just keeping up with the times. Obviously, this requires that you stay up to date on the latest Twitter beef, Instagram memes, and flourishing Facebook groups in your respective industry. In many ways this can be a full-time job in itself. But in order to keep up with blog posts and longer form mediums, I like to use Google Alerts.

Google Keywords allows you to track specific keywords relevant to your industry and interests. This tool is invaluable to me as I try to keep a pulse on the latest news in the podcasting industry for Resonate’s Podcast Pro Weekly. I highly recommend this free marketing tool.

An alternative tool that I have used in the past to curate content is Feedly. There are a number of content curation tools like this that allow you to track keywords and topics, but I have found Google Alerts to be the most effective tool for me.

4. Pocket (Cloud-Based Swipe File)

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How to set up the Pocket plugin on your web browser.

Following up on the content curation tool Google Alerts, I wanted to highlight this helpful Google Chrome plugin called Pocket. As the name suggests, Pocket is a fast and easy way to store digital content for later.

Every creative needs a swipe file, and Pocket is a wonderful tool to use as a swipe file on Google Chrome (or any browser compatible with Chrome Web Store plugins). It also has an app for Apple and Android and automatically syncs across all platforms.

See an article or video you like? Install the Pocket plugin then just click the arrow at the top right of your browser to save it for later. It’s that easy.

5. Social Media Analytics Tools

Analytics tools are becoming increasingly available to individual users. It’s critical to study the analytics of your social media in order to target and reach particular KPIs.

On this post, I decided to simply point out these four free analytics tools. Down the road, we hope to write a more in-depth post about the particulars of these analytics tools, and a blog post about podcast hosting platforms analytics tools as well. But for the time being, make sure that you are tapping into the following four free analytics tools from Twitter, YouTube, Facebook, and Instagram (business accounts only).

Twitter Analytics

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Screenshot of Twitter Analytic’s homepage.

YouTube Studio Beta Analytics

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Overview of YouTube Studio (beta) analytics.

Facebook Insights

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Screenshot of the “Overview” page of Facebook Insights.

Instagram Business Accounts Analytics

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In addition to these four analytics tools, each podcast hosting platform has its own native analytics tools that draw information from distributors like Apple, Spotify, etc. We will cover analytics tools more in-depth in a future article. Until then, we hope that this brief overview has shown you what tools you have at your disposal to analyze your content’s performance and tweak your content strategy.

Conclusion

So there you have it: 5 free marketing tools to improve your podcast marketing strategy right now! Like I already said, we are living in an age of endless opportunity. While you probably knew about a few of these tools, we hope that you find at least one new tool for promoting your podcast. Please let us know if you have any suggestions, questions, or comments.

Want to learn more about Resonate’s creative or podcast production services? Schedule a call or email us today!

By: Colby Schemm

As a Content Specialist at Resonate Recordings, Colby creates & curates content on social media, & consults with clients to improve their podcast marketing strategies. Colby is from Roanoke, VA & now lives in Louisville, KY.