Zoom Podcasting

How to Turn Your Zoom Video Calls Into a Youtube Podcast 

Zoom Podcasting

April 28, 2020 | Colby Schemm

Zoom video calls are the new normal for just about everyone. 

From all team meetings and to 1:1 reviews and check-ins with our extended family, we are spending more time than ever on Zoom. 

Because of this recent massive shift in communication, more and more video and audio content is being recorded than ever. 

This is the perfect opportunity for creating a video podcast. You can easily repurpose video calls that you have recorded into video podcasts for posting on YouTube. 

Recently, more and more people have been asking us about what it takes to edit a video call on Zoom to upload to YouTube. One common question people ask is, “but can’t I just take my Zoom video and upload it straight to YouTube?” 

Sure. That’s technically true! You can just upload the .mp4 file that Zoom gives you from your video call. And we definitely believe that it would be better for you to post that raw file than to post nothing. 

But if you want your video podcast to look professional, check out the steps we outline below that we’ve observed from some of the top podcasts on YouTube. 

Video Podcast Checklist 

Here are the main elements that make up a high-quality video podcast on YouTube. 

✅Clean edits 

✅Change between gallery and speaker view modes

✅Intro bumper 

✅Lower thirds 

✅End Screen 

✅Mix your edited audio 

How to Record Your Zoom Video Calls

So how do you go from calling a friend, co-host, or guest on Zoom to uploading an edited video on YouTube? 

There are two steps to the process. The first is recording and the second is editing. I’m not going to go in-depth on the steps to recording a Zoom call in this post, because we already published a step-by-step guide to recording your Zoom video calls here.

In this blog, I’ll show you the specific steps it takes to get your Zoom video ready for YouTube. 

How to Edit Your Zoom Videos for YouTube

Once you’ve recorded your Zoom video call and collected all of the video and audio files it creates for you, it’s time to polish it, add some engaging elements, and upload it to YouTube! 

1. Make Jump Cut Edits  

The first step to preparing your Zoom video podcast for YouTube is to do a simple edit of the content. This includes cutting out any sections of the conversation you deem unnecessary to include, and cleaning up mistakes like stutters and filler words, coughs, interruptions, etc.  

This step is definitely optional because I think there is a lot more forgiveness when editing a Zoom conversation. People sometimes even prefer that the mistakes be left in. This is just one of those judgment decisions you and your brand will have to make depending on the feel of your show. 

But the other side to this is that YouTube loves jump cuts. We live in a fast-paced world where people have shortened attention spans. So the reality is that it’s a part of the YouTube experience to make your videos feel a bit too fast and jumpy. Like I already said, this all depends on the philosophy of your individual show. 

2. Mix Your Edited Audio

The next critical step to editing your Zoom call for YouTube is mixing the audio. In order to ensure that the audio aligns with your edited video, it’s critical that you wait to export the audio after you complete step 1 (editing your video’s content). 

“One simple way to ensure your audio sounds the best it possibly can is to record properly. We recommend you use a USB microphone, a pair of headphones, and in order to get a high-quality audio file, we recommend recording your audio using our free online voice recorder. While a zoom audio recording will work, we tested the zoom recorder against our online voice recorder and the quality was significantly better using our online voice recorder. 

In order to record the audio from your Zoom call simultaneously with the call, you can use the double-ender method. The double-ender method simply means that both guests on each end of the call record the audio locally through the Resonate Recorder (or any other DAW or software). See the diagram below for a simple explanation. 

Additionally, if you want to have your audio professionally mixed and mastered, you can send it over to our team and for as little as $39/episode we will mix and master the audio for your video.

3. Switch Between Gallery and Speaker Modes 

One of the benefits of using a Zoom video call recording for a podcast is that it will automatically switch the screen to highlight whoever is speaking at any moment in your conversation (if you are in speaker view). 

Zoom calls offer three view modes on their desktop app: gallery view, speaker view, and screenshare. 

Gallery view shows you every single user on the call. Speaker view highlights whoever is currently speaking. And screenshare obviously shows you the screen of whoever is sharing it. 

When you record a video in Zoom, the video will default to record in whatever video format the local app is in. 

One creative way to take advantage of this feature is to have each guest on your call record in a different mode. For example, the main host could be in speaker mode to capture the video of every individual who is speaking at the moment, and the guest could record in gallery mode to capture everyone’s video at the same time. 

Then, during the editing process, you can align the videos from both sources and highlight the groups and individual speakers depending on what’s happening throughout the interview. 

As a practical example, check out this screenshot from the Ear Biscuits podcast below. I love how they creatively made it look like the two hosts were sitting next to each other by simply splicing their two recordings together. 

4. Add an intro bumper 

Podcast Video Intro Bumper

Once you’ve done an edit pass through the content, it’s time to add a branded intro and outro bumper. Video intro bumpers are treated a little differently than shows that are only in an audio format. You typically want them to be brief (3-5 seconds), with an engaging music bed and some animated version of your brands logo. 

5. Add Lower-Thirds

Lower Thirds Example

Source: Gary Vee 

After the vision is cast, the interviews are scheduled and completed, the podcast needs to be prepared for the world to hear. That process involves editing, mixing and mastering the content recorded into cohesive episodes. This will likely involve a lot of elements like narration, incorporating news clips, music transitions and other elements to help tell the story. The producer’s role will be to either execute this process themselves, if they have a editing or engineering background, or work with the production team to make sure the vision is being carried out.

6. Add an End Screen 

YouTube End screen example

Source: Gary Vee 

A YouTube end screen is that last 5-20 seconds of a video where creators place their CTAs to subscribe or watch a related video. When you upload your video to YouTube, you have the option of adding a custom end screen. End screens allow you to overlay widgets (subscribe button, best video for viewer, manually selected video, etc) onto whatever content is in the video file you upload. 

The optimal way to create an end-screen is to create a custom end screen still image that has your podcast branding on it. Check out the examples of some end screen’s below to see what other successful podcasters are doing. 

You may also want to add in the theme music for your podcast or the same music or voiceover that you use in the intro of your podcast during the end screen as well. 

Once you’ve created a custom graphic for your end screen and embedded it during the editing process, the final step to adding the actual elements from YouTube happens when you upload the video. You can read the official documentation on how to add an end screen here, but the process is super user friendly and easy when you are uploading a video. 

YouTube SEO: Tips for Uploading Your Video Podcast 

Now that you’ve recorded your Zoom video call and edited the video, it’s time to upload it. 

It would be easy to look at this step and overlook a lot of critical details to the success of your video. But don’t miss this: How you upload your video to YouTube has a critical impact on its lifetime performance on YouTube. 

I want to balance this by saying that we always tell our clients that the key to a successful podcast is always going to start at the source: having a compelling message and content. But nonetheless, we really do believe that the way you upload, distribute, and market your podcast are also critical steps to building your audience. 

At the end of the day, YouTube is a search engine, and as a search engine it has it’s own rules for search engine optimization (SEO) just like Google. 

Nearly everyone agrees that there are five key attributes to YouTube SEO. 

  • Thumbnail
  • Title 
  • Description 
  • Tags 
  • Transcription

Video Thumbnail 

I decided to put the thumbnail at the top of the list because this is the very first thing anyone sees of your video. I’m afraid to say this because it’s so cliche, but we are all prone to judge a book by its cover – and in the same way, we typically judge a YouTube video by its thumbnail. 

An engaging YouTube thumbnail is high resolution, typically includes text that shows the viewer what value your content will bring them (topic, guest name, the question you will be answering, etc). 

Make sure to stay consistent to your brand guidelines and theme, but feel free to get creative and have some extra fun when crafting a video thumbnail. Please don’t use the default thumbnails that YouTube creates. It’s commonly expected that you have a customized thumbnail with every video you create. 

Video Title

To craft an SEO friendly title, you want to find keywords and phrases that a lot of people search for on YouTube. There are many different tips and tools on how to do this. But one simple way to collect data is to research the topic you cover in your podcast on YouTube (in an incognito browser window). Pay attention to the keywords and phrases that YouTube auto-fills as you craft your content. 

You also should balance this with originality, which is a crucial aspect of any successful SEO. Just don’t title your episode without taking some time to be thoughtful about how people search for content. Remember, the goal is to get your content in front of a new audience by optimizing for broader search topics here. 

Video Description

To craft an SEO friendly title, you want to find keywords and phrases that a lot of people search for on YouTube. There are many different tips and tools on how to do this. But one simple way to collect data is to research the topic you cover in your podcast in YouTube (in an incognito browser window). Pay attention to the keywords and phrases that YouTube auto-fills as you craft your content. 

You also should balance this with originality, which is a crucial aspect of any successful SEO. Just don’t title your episode without taking some time to be thoughtful about how people search for content. Remember, the goal is to get your content in front of a new audience by optimizing for broader search topics here. 

Tags

YouTube lets you add tags to help categorize your content. This section is tucked away when you are uploading your video under the “More Options” section of the first upload screen, called “Details.” 

Tags

Lastly, many people agree and recommend that you upload a custom transcription of your podcast so that YouTube can index both the video and the written content. This is very similar to why we recommend adding transcriptions of your podcast to your podcasts’s website for standard SEO: plain text is typically indexed better by search engines than simple images or videos. 

This is by no means an exhaustive list of things to optimize your videos for YouTube SEO. But it’s a solid starting place for your video podcast. If you want to learn more about SEO for YouTube or in general, I’d recommend starting by reading the Ahrefs blog! 

Conclusion

Starting a video podcast is easier than ever thanks to remote tools like Zoom and platforms like YouTube. But crafting a high-quality video isn’t as easy as it sounds. Even for something as simple as uploading a Zoom call to YouTube, you’ve seen how many steps go into crafting an engaging video.

✅Edit your video’s content 

✅Align videos and switch between gallery and speaker view modes

✅Animate and add an intro bumper 

✅Animate and add Lower thirds 

✅Design and Add a Custom End Screen 

If you don’t have experience with video editing, or you just don’t have time (or desire) to edit the videos yourself, we offer professional video editing services. Our team can take care of the entire video production process for you, from creating a thumbnail to editing the video and adding an intro bumper. You can learn more about our video services here, or schedule a call with our team to learn more!  

Happy podcasting! 

Colby Schemm

Colby Schemm

As a Content Specialist at Resonate Recordings, Colby creates & curates content on social media, & consults with clients to improve their podcast marketing strategies. Colby is from Roanoke, VA & now lives in Louisville, KY. 

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