Video podcasts for retail brands with people in many stores
Your associates are on the floor, your stores are scattered, and many of them don’t have a company email. Our retail video podcast production gives you something they can watch on a phone.
You send the recordings, and we hand back a finished episode. It has clean sound, captions, and graphics, and it’s ready to post on YouTube and Spotify.
Who is a retail video podcast really for?
Retail talks to two groups at once, and they don’t watch the same way.
Shoppers and fans
People who like your products often like seeing who’s behind them. A video episode lets them meet your buyers, makers, and store leads.
- A full episode on YouTube, where many people now watch podcasts
- Short clips for social feeds
- A first look at your people before anyone visits a store
Store teams across every site
Associates move between shifts, and many don’t have a work inbox. A public video doesn’t need a login, so anyone with a phone can press play.
- Captions for noisy break rooms
- Short episodes that fit a ten-minute break
- A back catalog that new hires can catch up on
What lands in your inbox per episode?
Choose what your show needs. Nothing new needs filming, since it’s all built from your own recordings.
| Piece | What we do | Why it suits retail |
|---|---|---|
| Audio production | Editing, mixing, and mastering make each voice clear in any podcast app. | Break rooms and sales floors are loud, so clear voices matter. |
| Video editing | We trim slips, balance color, and deliver at 1080p or 4K. | Products and people look their best on a big screen or a small one. |
| Graphics | Intro and outro bumpers, segment transitions, name titles, and pop-up text on screen. | A pop-up can list a product name or a tip without a long explanation. |
| Closed captions | You get an .srt caption file to attach on YouTube, so viewers can switch it on. | Helpful when someone can’t play sound at work. |
| Burnt-in captions | The words are part of the picture itself, a good fit for short clips. | People scrolling with the sound off still follow along. |
How many people work in retail?
A lot, and many of them work on a sales floor, not at a desk.
That count covers the whole country, so it doesn’t describe your company. Your own headcount is what matters.
Still, it hints at who you can reach. They’re on shift, they’re on their feet, and they’ve got a phone on break.
Why let one team edit both audio and video?
A video can look great and still sound off when two people edit it apart. We don’t split the work, so that doesn’t happen.
Our audio-only shows and our video episodes get identical sound treatment. Podcast audio has been our craft since 2014.
- Voices and picture are edited side by side.
- One upload from you, and one round of review.
- Already using us for audio? Video goes through the same app and review step.
From a store recording to a finished episode
It’s all online, so nobody’s traveling between sites.
Upload
Add your raw files to the Resonate app. Leave a note if there’s something we should know.
We produce
Sound and picture are cut together, so they stay in sync.
You review
An email lets you know when it’s ready. Add notes in the app, or give it the green light.
You publish
Post the whole episode to YouTube and Spotify. Clips can go wherever your shoppers scroll.
What could a retail video show be about?
Treat these as starting points. Pick whichever format your crew won’t get tired of.
| Format | Who’s on camera | Where clips could land |
|---|---|---|
| Store stories | An associate and a manager sharing a customer moment from the floor. | Short social posts from each store |
| Behind the product | A buyer or maker explaining why an item is on the shelf. | YouTube and product pages |
| Tips from the floor | A top seller sharing what they tell shoppers who ask. | Short clips for new hires and shoppers |
| Leader updates | Regional managers walking teams through plans and seasonal pushes. | A feed kept for your own people |
Do you need a studio to record a retail show?
Not usually. A decent camera or webcam, light from the front, and a solid mic cover most of it. We’ll recommend gear that suits your room and budget.
Once it’s done, our podcast marketing team can turn the same footage into clips and captions. Curious about cost first? The podcast cost calculator asks 10 questions and shows a range.
Questions from retail teams
What is retail video podcast production?
It’s shaping a recorded chat into a polished video episode, with balanced sound, color-graded footage, captions, and graphics. For retail, that often means store teams, buyers, and makers talking about the products and the work.
Can people in different stores record separately?
Yes. We support remote recordings, so people can join from different stores. Tell us your setup, and we’ll recommend equipment that fits it.
Do you handle the audio as well as the video?
Yes. Audio work is part of every video episode, and it’s the same editors who cut the picture who finish the sound.
Is video worth it for a retailer?
Often, yes, because plenty of people watch podcasts on YouTube. When your listeners are mostly commuting, audio could be enough. We’ll be straight with you about it on a call.
How do we post our show on YouTube?
Connect your RSS feed and YouTube shows the audio over a still picture. With real video, upload the files to your channel and people see the whole episode.
What will a retail video show cost?
Your quote depends on your publishing pace and the work you pass along. Talk to a producer for numbers that fit your show.
Ready to get your stores on screen?
Share a recent recording, however rough. We’ll walk through what we’d do and sketch a season for you.