Podcast marketing for Boston companies with experts worth hearing
Your scientists, professors, and portfolio managers can explain hard ideas well. Our podcast marketing helps more of the right people find those episodes.
We serve Boston companies online, working from episodes you’ve already recorded. Every step of the plan is organic, with no paid ads.
Why do smart Boston shows stay small?
We hear a version of this often. The guest held a lab, a lecture hall, or a trading desk in rapt attention, and the episode is genuinely good.
Then it goes out in one newsletter and a single post. The people who’d love it are on LinkedIn and YouTube, and it never reaches them.
That’s a distribution gap, and you can fix it. Promotion decides whether the hour your expert set aside ever finds an audience.
Who is your Boston show trying to reach?
The marketing changes with the listener. Here’s how it tends to look in the city’s biggest fields.
Partners, investors, and future hires
Clips let a researcher explain the science in their own words. Your medical and legal reviewers approve every post first.
Alumni, donors, and prospective students
A faculty conversation can become short clips, a searchable transcript, and a YouTube episode people find years later.
Clients and the advisors who refer them
Search-ready titles help a market view surface when people go looking. Your compliance staff keep the final say on every post.
What can a single Boston episode become?
Take the whole set, or only the pieces your team can’t get to.
Easier to find in search
- Titles and descriptions built on research from a dedicated podcast SEO tool, so Apple and Spotify can surface them.
- YouTube uploads for every episode, each with its own thumbnail and a title people might type.
- A complete transcript to post on your site, so Google and AI assistants have text to read.
Easier to share in feeds
- Short captioned clips, 90 seconds at most, cut to fit LinkedIn, Reels, Shorts, and TikTok.
- Animated clips if your show is audio only.
- On-brand graphics, made from templates we design with you a single time.
You’ll also get a written plan covering the first 90 days. After that, we’ll look at your analytics each quarter and tell you what we’d change.
How big are the fields your show speaks to?
Two job groups across the Boston metro give a sense of scale.
The first group takes in private colleges, hospitals, and other health care work. Public universities are counted under government, so they’re not in this number.
These figures don’t prove anyone in Boston listens more than average. They simply show the size of the fields where a clear expert voice gets noticed.
Why don’t we rent you an audience with ads?
Paid promotion means in-app ads and host-read spots. They bring listeners while the money lasts, and then the flow dries up.
We work on being found: podcast apps, YouTube, and Google. It’s a slower start, and each episode you tune stays in your archive, still doing its job.
- No one can honestly promise a download count, so we won’t.
- You’ll get the work done well and on time, with a straight read on results.
- Your reviewers approve every post, and compliance calls stay with your team.
What happens after you send us an episode?
It all happens online. There’s more on our production process if you’d like the longer version.
Upload
Send the audio or video, and flag any moments you’d like us to pull.
We build
Every clip, graphic, and transcript starts from the file you sent.
You approve
We’ll email you when everything’s ready. Ask for edits, or sign off.
Stay steady
Post on a regular rhythm so your listeners know when to look for you.
What happened when one niche show fixed its titles?
One show for dental practice owners kept its fans but rarely won new ones. We didn’t touch the audio. Instead, we reworked titles and descriptions to match the words its audience typed into search.
| What we measured | February to April | May to July |
|---|---|---|
| Listeners who were new to the show | About 1 in 5 | Over 1 in 3 |
| Podcast search rank for a key phrase | 16th | First |
How much of the work should you hand over?
One team does the work whichever package you pick. Only the amount you pass to us changes.
Order per episode
- Self service, with marketing add-ons when you want them.
- No monthly commitment.
- Chat support when you’ve got a question.
Hand us the rhythm
- A subscription, with a dedicated producer helping shape each season.
- Up to 4 social assets for every episode.
- Custom packages for several shows or internal podcasts.
Curious about cost first? The podcast cost calculator gives you a range before we ever talk.
What Boston teams ask us about podcast marketing
Is your team based in Boston?
No, and you won’t need us to be. We serve Boston companies online. You upload your episodes, and we send the finished clips, graphics, and transcripts back for your review.
What’s included in podcast marketing for a Boston company?
Each episode gets clips, social graphics, and a transcript. Bigger packages add podcast SEO, YouTube publishing, and a written 90-day growth plan.
Our show already has a back catalog. Where do you start?
With an audit. We’ll review what’s live, who’s hearing it, and how it stacks up next to similar shows. From there, we’ll write the plan for your first 90 days.
Can you work with our review process?
Yes. Nothing posts until your team approves it. Universities, life sciences firms, and financial companies keep every compliance and legal decision, and we plan the calendar around that.
How soon will we see a difference?
Search usually moves first, often within the first quarter. Clip-driven growth is slower, and linking the show to revenue is slowest of all.
Can you make the episodes as well as market them?
Yes. Our podcast production services cover editing, mixing, and mastering, and we can add video episodes too. Marketing works with either one or on its own.
Let’s get your Boston experts heard further
Choose an episode and tell us who you’d love to reach with it. We’ll show you what we’d make and where it could go.