Podcast marketing for manufacturers who want their best episodes seen
Your engineers have good stories, and your episodes show it. Our podcast marketing for manufacturers turns each one into clips, search-ready titles, and a transcript.
We work from the episodes you’ve already recorded, and the plan stays organic.
Does your show have a distribution problem?
Most shows we see have good guests and loyal listeners. The trouble is that almost nobody is pointed at them.
Good show, quiet audience
- Downloads flattened and nothing you’ve tried moved them.
- The full episodes sit on YouTube and nobody cuts clips.
- Your sales team would share this content if it came in a usable form.
More recorded than you can promote
- Clips have been on someone’s to-do list for a while.
- You post episodes by hand on several platforms.
- Marketing and production rarely talk.
Your buyers are on LinkedIn and YouTube, and the episode usually never shows up there. An episode goes live, it gets one newsletter link, and that’s the whole launch.
Marketing a podcast is the part that decides whether the production mattered. It deserves its own plan.
What does one episode turn into?
Take all of it, or only the parts your team doesn’t have time for.
| Piece | What it is | Where buyers find it |
|---|---|---|
| Podcast SEO | Titles and descriptions written for podcast search, using a dedicated podcast SEO tool. | Apple Podcasts and Spotify search |
| Video clips | Captioned clips up to 90 seconds, sized for Reels, Shorts, TikTok, and LinkedIn. | Social feeds, including LinkedIn |
| YouTube publishing | The episode posted with a custom thumbnail and a title and description written for search. | YouTube |
| Transcripts | A full transcript of every episode, ready for your website. | Google and AI assistants |
| Social graphics | Branded graphics built from templates our design team makes with you once. | Your social channels |
| A 90-day growth plan | A written plan, then a quarterly look at your analytics with next steps. | Your team |
We’d rather build you an audience than rent you one
A lot of podcast marketing is paid. In-app ads and host-read spots work for as long as the budget runs.
We focus on organic promotion: being easy to find in podcast apps, on YouTube, and in Google. It starts slower. Every episode you optimize stays in your archive and keeps working.
What suits a manufacturer?
Every show differs, so treat these as starting points for the first call.
The engineer explains it
A product or process explained by the person who knows it best, cut into a clip a buyer can follow in under 90 seconds.
The buyer’s question
A clip built around a question your sales team hears all the time, and the answer your guest gave.
The title buyers type
We research what people search for and write episode titles to match, so the right visitor lands on the right episode.
Already have a back catalog? Older episodes can earn their keep too. We start with an audit, then pick the ones worth reworking first.
You send the episode and we send back what you need
Our podcast production services and marketing share one team, so the footage never travels far.
- Send your files. Upload audio or video, and note any moments you want pulled.
- We make the content. Transcript, clips, and graphics come from the episode you recorded.
- Review and approve. You get an email when it’s ready, then ask for changes or sign off.
- Publish and stay consistent. Post on a steady schedule so your audience knows when to expect you.
What does a steady plan look like?
How much do you want to hand off?
The same team works on every package. The difference is how much you hand over.
What you need, when you need it
Order per episode, with marketing add-ons. No monthly commitment.
The complete package
A predictable monthly rhythm for shows that publish on a steady schedule.
For shows with unusual needs
Several shows, complex workflows, or heavier producer support. Scoped on a call.
Want to know the range first? The podcast cost calculator takes about two minutes.
Questions about marketing a manufacturing podcast
What does podcast marketing for manufacturers include?
Video clips, social graphics, and a full transcript made from every episode. Depending on your package, it can also cover podcast SEO, YouTube publishing, and a 90-day growth plan.
Can you help a show that already exists?
Yes. We start with an audit of what’s published, who it reaches, and how it compares with similar shows. That review becomes your first 90-day plan.
Is your promotion organic or paid?
Organic. Our work centers on search, YouTube, and content that keeps working after it’s posted. If paid would help your goals, we’ll say so on the call.
How long before it shows results?
Search tends to move first, and it can shift within the first quarter. Growth from clips takes longer, and tying a show to sales takes longest.
Can you promise downloads or rankings?
No, and be careful with anyone who does. Results depend on your topic, your audience, and how long the show has run. We’d rather show real progress than promise a number.
Do you also produce the episodes?
Yes. Marketing works on its own or alongside video podcast production, and our b2b podcast agency work covers shows aimed at business buyers.
Let’s see what your episodes could be doing
Bring a recent episode and a rough idea of who you want to reach. We’ll show you what we’d do with it and what it takes.