Best Branded Podcasts
11 Branded Podcasts You Can’t Miss
11.26.18 | Podcasting | By: Jon Street
Podcasting is on the rise. If you’re aware of anything that’s happening in the digital world today you know that podcasts are quickly becoming all the rage. It’s true that many people have historically pigeonholed podcasts as simply personal passion projects or maybe pushy entrepreneurial marketing outlets, but the reality is that the tides are changing. While this may have rung (somewhat) true in years past, the world is looking at podcasting in a whole new light. This is no more true anywhere else than it is in the business world. With podcasting’s surge in popularity over the last few years, businesses, brands and corporations are looking at the incredible influence podcasting offers as a way of getting their message out in front of millions of people. Why? Well the numbers don’t lie. With roughly 125 million listeners in America alone, it’s becoming clear that the world is flocking to podcasting by the boatloads as a way of plugging in to their favorite audible educational or entertainment content. Therefore, there is tremendous opportunity for businesses who are looking for ways to reach those listeners. We covered this topic more in depth in a previous post where we talked about why brands need a podcast. Not to spoil the surprise, but we highlighted how podcasting is rising in popularity, it’s cost-effective, it’s bound to have a high return on the investment, and (in many ways) most importantly, it gives people the chance to have a better understanding and perspective on your brand. What we are seeing is that major brands, corporations and retailers are turning to podcasting because they know the difference it can make. Maybe your brand is looking to podcasting as a PR or marketing solution as well. Maybe you see the potential value and you just need to be better informed. Maybe you’re looking for some inspiration on what to do and how to do it well. With an ever-growing number of choices at your disposal, it’s hard to know just where to start. We understand the challenge and we’re here to help. To save you the frustration of poking around the top directories on the hunt, here is a roundup of some of the best branded podcasts for you to get caught up with as we close out 2018.
If you’re in business in 2018 and have an internal messaging app in your office you’ve probably used or at least heard of Slack. This clever little tool is a simple cloud-based messaging app that lets you easily create threads for your team communication and quickly look back in your history for reference. While Slack’s app makes communicating with your cohorts at work a breeze, Slack is also the creator of a podcast about, you guessed it, work. But not in a boring, drudgery kind of way. As they self-proclaim, “Slack Variety Pack is a podcast about work, and the people and teams who do amazing work together. In every episode, you’ll find a glorious mix of stories on work culture, teamwork, innovation in the workplace, and our modern society. Contently calls it ‘the World’s Most Ambitious Branded Podcast.’” This podcast kicked off in 2016 with a run of about 30 episodes, but they have not posted any new episodes recently. While they did transition to the Work in Progress podcast, the original is still worth a listen. With top-listened episodes like Starter Pack, The Little Things Pack, Resilience Pack and Jet Pack, you’re sure to find something worth a listen.
This branded podcast is the epitome of branded goodness. The podcast effort of ZipRecruiter, hosted by Shark Tank star and FUBU creator Daymond John in partnership with Midroll (Stitcher’s production arm), this podcast has been a huge success for all parties. So what makes this podcast all the rage? Well as they note, “We all get the same 24 hours. It’s about how you use them. How you approach your obstacles and opportunities to find success. As a follow up to his book of the same name, Daymond John…conducts candid interviews featuring the likes of Gary Vaynerchuk, Wendy Williams, Tyler the Creator, Nely Galan, and more. These entrepreneurs, musicians, and athletes share the secrets they use to outperform, outwork, and outhustle their way to the top —just like he did.” ZipRecruiter, known as the job search giant, has partnered with Daymond to reel in listeners on what makes an entrepreneur and industry-leader tick. Popular episodes include Gary Vaynerchuk on Finding Motivation from Fear and Why He Thinks We’re All Too Fancy, Barbara Corcoran On Turning A Broken Relationship into a Multi-Million-Dollar Real Estate Firm, Tyler, The Creator on How He Keeps the Creativity Flowing and His Dream of Becoming…a Horse? and Bozoma Saint John on Maintaining Balance and Becoming Uber’s Chief Brand Officer. This podcast will give incredible insight into how some of today’s powerhouse leaders have hustled their way to the top despite all the obstacles that have crept up in the way.
America has increasingly become a more health-conscious society over the last several years. It seems like every time you turn around a new craze is springing up. A branded podcast that understands the need for discussing diet, lifestyle and the food we eat is Why We Eat What We Eat, the podcast of Blue Apron. The podcast touts, “Most Americans now have more choices when it comes to food than any other group of people in the history of the world. We are so, so lucky to live in a time and place when we get to choose between feasting on fresh vegetables from the farmer’s market… and ordering a meat lover’s pizza delivered right to our door. With such a ridiculous abundance of options, how do we actually decide what’s for dinner? On Why We Eat What We Eat, host Cathy Erway investigates the unseen forces that shape our eating habits. We’ll tackle a kale conspiracy, how to get your kids to quit being so picky, visiting the epicenter of the potluck scene, and more.” The branded podcast is backed by Blue Apron in partnership with Gimlet Creative and flexes top episodes like I Eat Everything, Except…, The Search for Big Kale, Potluck Capital of the World and The Climate Change Diet. Again, this short-run podcast was a product in late 2017 but was well received by the podcast world and is worth the listen!
A branded podcast that hits home for countless people is Hackable?, the podcast of security leader McAfee. What’s the purpose? “In a world where we obsess over staying connected, how can we be sure we’re not leaving ourselves vulnerable? Hackable? gives us a front row seat to explore where we’re susceptible in our daily routines, without even realizing it. From Wi-Fi to webcams and cars to computers, these episodes expose the places hackers may hit, and explain how they get our information.” The reality is, “We see lots of movies and TV shows where hackers can infiltrate our lives with just a few keystrokes. But is it real? We’re here to find out. Malicious cat photos, sketchy Wi-Fi networks, rogue rentals, all-knowing webcams – those are just a few topics tackled in Hackable?, where we let our hackers shed light on just how secure we really are. Winner of Best Branded Podcast – 10th Annual Shorty Awards.” Hosted by Geoff Siskind and Bruce Snell the podcast covers topics that appeal to our modern culture where security is everything and the fear of cyber/electronic/digital-hacking’s risk is all-too-real. Top episodes include The Evil Twin, PWND, Locked Out, Keyless Entry and Cars are Computers and new episodes post weekly.
You’d be hard-pressed to find someone today who doesn’t love a good transport service Uber or Lyft. You’d also be hard-pressed to find someone today who doesn’t love a good podcast. But what if the two could magically be combined? Enter Pick Me Up, the branded podcast of Lyft in partnership with Gimlet Creative. This podcast gives an intimate and inside look into the life of Lyft drivers in an engaging and heartwarming way. “Pick Me Up is a podcast about Lyft drivers who are chasing big dreams both on and off the road. Each episode, we’ll meet one of them to find out where they’re coming from. And then, we’ll give them a little — pick me up — to help them get to where they’re going.” This concept is the epitome of good PR and branding as the podcast gives listeners a thoughtfully crafted look into the brand while making it relatable and approachable. While the podcast is hot off the press and kicked off in October of this year, highest downloaded episodes include “I’ll do whatever it takes for her”, “I will have won that Grammy”, “I want to be out there as a prominent writer” and “I’m gonna own a restaurant”.
Few things in life are as exhilarating as a good underdog story. But sometimes there’s something equally as exciting about a top athlete flexing their skill in the spotlight. But what about when things are rough? What about when good athletes flop? Gatorade’s branded podcast The Secret to Victory gives an insider look at situations just like this through intimate conversations with top performers. “What happens when the best athletes in the world lose? From Gatorade and Gimlet Creative, a podcast about how the world’s most competitive athletes use defeat as motivation to build strength from the inside out, and ultimately come out on top.” The series, which kicked off in 2017 features fan favorite episodes like Peyton and Eli Manning: Rough Rookie Seasons, Karl-Anthony Towns: 38-Done, J.J. Watt: Am I Any Good? and Serena Williams: I’m Not Supposed To Lose. The podcast is hosted by former NFL cornerback Dominique Foxworth and is available on all major podcast listening directories.
While some of these top branded podcasts are partnerships from some of today’s largest brands and larger podcast conglomerates like Gimlet Media, the Resonate Recordings crew is no stranger to helping trusted brands reach their market through podcasting, In addition to the already mentioned podcasts, be sure to check out these branded podcasts who are just a few who choose to partner with our team.
There’s no doubt that Associated Press is a household name in journalism relating to trending news, breaking events and the world’s top stories. This branded podcast in partnership with the crew at PodcastOne is AP’s coverage of top trending stories and events from the world of sports. PodcastOne Sports Now brings current coverage through all major sporting events including professional and collegiate sports as well as brings some of the most well known and respected names in the sports world to you for their take on breaking headlines and talking points. “Join Jim Litke and Tim Dahlberg for their newsy take on the week in sports, backed by the shoe leather, insight, experience and worldwide reach of The Associated Press sports department. Over the last three decades, they’ve covered every major championship around the globe multiple times, so expect cameos from big names and guests drawn from the week’s headlines.” With exciting discussions from the likes of Bob Costas, Ice Cube, Steve Kerr and Tyronn Lue (to name a few), each entry is packed with humor, interesting discussions and key insights from leaders in and around the world of sports.
If you’re looking for a refreshing and mind-stretching change of topics relating to the world of business and technology, look no further than the Masters of Data podcast. Masters of Data is the podcast of data analytics giant Sumo Logic and offers “conversations with the people on the front lines of the data revolution about how data affects our businesses and our lives.” While each episode focuses on some aspect of ethics, big data, data analytics or how data and AI are impacting the global landscape, each week host Ben Newton presents a fresh perspective from a unique influencer in the industry. With guests like Sumo Logic’s own co-founder Christian Beedgen, Sarah Guo of Greylock Partners and “The Most Connected Man on Earth” Chris Dancy as well as other sought after authors and revered professors, listeners will gain a broader understanding about (and appreciation for) how the world of data is transforming the way we do business. We recommend starting with episodes like A Data Science Super Hero Fighting the Creepy Algorithms, Confessions of a Converted Climate Skeptic and his Data, How to Measure Ethical Behavior, and Bringing the Human to Data for an engaging introduction to the MOD perspective.
Another branded podcast from the lineup of the Resonate family is the Gensler Design Exchange podcast by international design leaders Gensler. “The world is changing faster than ever in this age of disruptive innovation and global volatility, and every little edge can be the difference between success and failure. The Gensler Design Exchange is about interviewing today’s leading authorities across disciplines and industries to understand what challenges they face and how creative design solutions were used to overcome those challenges. Listen in, and learn how design can help you transform and prepare your organization for the future.” This fascinating podcast brings leaders in the industry to you through engaging and intimate conversations about design motivations, concepts, solutions and the landscape of design in the future. Highlighted episodes include Are Millenials Really Fueling the Amenities Arms Race, How Gensler Sports Approaches Stadium Design, How to Create a Successful Organizational Culture, with Tim Chafin as well as Customizing The Food Experience at Quicken Loans Arena I an Interview with Kevin Kearney. Whether you’re a designer, an aspiring designer, or just appreciate appreciate great craftsmanship and good conversation, this podcast is definitely worth the listen.
While many popular podcasts in the business space are geared towards helping entrepreneurs overcome fears and failures, goal setting and attainment, others are focused on bringing a tangible message to already expanding companies or leaders looking to have a behind-the-scenes look at how rapidly growing brands have worked through their growth phase. The OpenView (OV) Build podcast is the outreach of expansion stage venture capital gurus OpenView Partners which is now in its third season. While season 1 was a broad overview of the world of SaaS, season 2 was dedicated to covering different SaaS benchmarks. The goal of this current season is having candid conversations with experts from growth leaders like Slack, HubSpot, Typeform and ZipRecruiter to find out why they think product led growth is the future. Need a place to start? Check out their top episodes like What VCs Look for in Product Led Companies, Sales & Marketing Spend: How Lucidchart Scaled to 10M Users with Zero Burn, Winning the Hearts and Minds of Customers through Storytelling and Growth: When is a Startup Ready to Scale?
The Resonate Recordings team recently welcomed the podcasts from marketing giants Drift. While their podcast lineup is expanding, they are currently reaching their audience through the Seeking Wisdom podcast, a podcast “about personal and professional growth hosted by David Cancel and Dave Gerhardt.” The hosts recognize that people are constantly looking to improve themselves every day, but often need a little push, a little guidance, a little wisdom. This is where this podcast delivers its impact. With candid conversation with influential figures like Patagonia CEO Yvon Chouinard, Olympic medalist Nastia Liukin, Salesforce CEO Marc Benioff, Close.io’s CEO Steli Efti and Super Bowl champion Jerod Mayo (to name a few) you will be front-and-center for great conversations which offer maximum impact. And be sure to check out popular episodes like Working Smarter vs. Working Harder, The Lies We Tell Ourselves The Most, Finding Your Why and The Danger of Role Models.
So there you have it. Some of the top branded podcasts for you to get caught up on and become inspired from. Branded podcasts are a powerful way to allow your brand speak passionately and effectively to your audience without a consistent and overbearing sales pitch. Join the wave of companies and brands looking to podcasting as the next step in communicating to their audiences. Reach out to the the Resonate team to see what a branded podcast for your company could look like. If you want to talk to our team to pick our brains on another podcast-related idea, we’d love to hear from you. Feel free to check out our site, drop us an email or set up a call with a team member.
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By: Jon Street
As the Production Manager at Resonate Recordings, Jon leads the production team and ensures that all our podcasters have everything needed to release consistent high-quality episodes. Jon and his family are from West Palm Beach, Florida and now live in Simpsonville,