Most business podcast lists put a nine-minute sales tip and a four-hour company history in the same ranking, as if they compete. Making business shows is our day job at Resonate Recordings, so we sorted these by the job each one does for you.
The table shows who makes each show and how long recent episodes run. Match the length to the job: practical shows run short, and company histories run long.
Business podcasts do four different jobs
A quick tip and a deep company history aren’t rivals, because they do different jobs for you:
- Learn. Long stories about how companies were built.
- Do. Short, practical advice for marketing, sales or product work.
- Think. Conversations that change how you reason about decisions and bets.
- Fuel. High energy talks that keep you moving.
The practical Do shows lean short, mostly under 40 minutes, and two dip to 12 minutes, though Lenny’s Podcast and full Revenue Builders interviews run past an hour. Acquired, the longest Learn show, ran 2 hours 53 minutes to 4 hours 51 minutes in its eight latest episodes, so skip it if you need a tactic for tomorrow’s call, and skip the twelve minute clip if you want to understand Costco.
How we chose these thirteen shows
For every show, we noted the publisher, host, score, episode count and recent episode length from its Apple Podcasts page. We left out the newest episode titles because some pages show only relative dates and titles go stale fast.
Older lists need a few fixes. The Marketing Companion is now The AI Marketing Companion, with Sandy Carter replacing founding host Mark Schaefer in January 2026. The Sales Engagement Podcast is out because its page wouldn’t load.
Some shows here are made by companies that sell something, and we flag each one: HubSpot makes Marketing Against the Grain, Force Management makes The Revenue Builders, and the venture firm Andreessen Horowitz makes the a16z Podcast.
Thirteen shows at a glance
| Show | Job | Who makes it | Recent episode length on Apple | Rhythm on Apple |
| Acquired | Learn | Ben Gilbert and David Rosenthal | 2 hours 53 minutes to 4 hours 51 minutes | About once a month lately |
| How I Built This | Learn | Vox Media | 44 minutes to 1 hour 21 minutes | Monday and Thursday |
| Masters of Scale | Learn | WaitWhat | About 27 to 36 minutes | Twice a week |
| Marketing Against the Grain | Do | HubSpot | 16 to 39 minutes | Twice a week |
| The AI Marketing Companion | Do | Sandy Carter | About 28 to 32 minutes | Every one to two weeks |
| The Revenue Builders | Do | Force Management | 12 minutes to 1 hour 13 minutes | Weekly |
| 30 Minutes to President’s Club | Do | 30MPC | 12 to 34 minutes | About twice a week |
| Lenny’s Podcast | Do | Lenny Rachitsky | 37 minutes to 1 hour 37 minutes | Weekly |
| The Knowledge Project | Think | Farnam Street Media | 47 minutes to 1 hour 40 minutes | Every one to two weeks |
| The Tim Ferriss Show | Think | Tim Ferriss | 47 minutes to 2 hours 14 minutes | Roughly weekly |
| a16z Podcast | Think | Andreessen Horowitz | 34 minutes to 1 hour 3 minutes | Several a week |
| The Diary of a CEO | Fuel | Flight Studio Group | 21 minutes to 2 hours 14 minutes | Twice a week |
| The GaryVee Audio Experience | Fuel | Gary Vaynerchuk | 24 minutes to 1 hour 1 minute | Daily |
These figures shift from month to month, so treat them as a rough guide.
Learn: how companies were built
1. Acquired
Acquired is the pick if you want to understand why a company worked. Ben Gilbert and David Rosenthal tell company histories, and recent subjects include Seinfeld, Home Depot, Disney, Vanguard, Ferrari, Rolex and Costco.
It has 218 episodes and a 4.7 score from about 5,500 listeners. Its own site claims over one million listeners per episode. Plan for a long walk, since the latest episodes run nearly three to almost five hours.
Best for: deep dives on how great companies were built. Listen on Apple Podcasts.
2. How I Built This
Guy Raz interviews founders about how they built their brands, failures included, which makes this the place to hear what early doubt really feels like. Its Advice Line spin-off episodes recently wrapped up.
It has 882 episodes and the most ratings on this page, about 29,700, at 4.7. The show says new episodes come out on Mondays and Thursdays, and recent ones last 44 minutes to 1 hour 21 minutes.
Best for: first-time founders who want stories of early doubt and early choices. Listen on Apple Podcasts.
3. Masters of Scale
Masters of Scale puts founders in conversation about how companies grow. WaitWhat makes it, with Reid Hoffman, Bob Safian and Jeff Berman as hosts. Recent guests include the founders of Hipcamp and Kalshi and OpenAI’s CFO, Sarah Friar.
A score of 4.6 comes from about 4,000 listeners across 752 episodes. Most recent episodes run 27 to 36 minutes, so it’s an easy commute listen.
Best for: commutes and anyone curious about how companies scale. Listen on Apple Podcasts.
Do: practical work advice
4. Marketing Against the Grain
Kipp Bodnar and Kieran Flanagan, both senior marketing leaders at HubSpot, cover current marketing trends and tactics in a quick format. HubSpot publishes it, so expect examples that fit a software company.
It has 470 episodes and a 4.8 from only about 360 listeners. Recent episodes ran 16 to 39 minutes.
Best for: marketers under pressure who want short, current tactics. Listen on Apple Podcasts.
5. The AI Marketing Companion
Apple now lists this show as The AI Marketing Companion. It covers AI, agentic commerce and the future of digital business. Sandy Carter took over in January 2026 from founding host Mark Schaefer.
It holds 368 episodes and a 4.8 from just 87 raters, so treat the score as a thin signal. Episodes run about half an hour and arrive every week or two.
Best for: marketers who want to keep up with AI and digital business. Listen on Apple Podcasts.
6. The Revenue Builders
The Revenue Builders shows sales leaders what seasoned executives actually do. John McMahon and John Kaplan host it for Force Management. Topics include territory planning and deal strategy.
Its 388 episodes earned a 4.9, though only 173 people rated it. Lengths swing from 12 minutes to over an hour, so check before you press play.
Best for: sales managers who want specific moves for calls and deals. Listen on Apple Podcasts.
7. 30 Minutes to President’s Club
Armand Farrokh and Nick Cegelski, joined by co-host Mark Kosoglow, interview top sellers about prospecting, discovery and deal process. Their site calls it the number one sales podcast, which is the show’s own claim.
It has 664 episodes and a 4.8 from 395 listeners. Recent episodes run 12 to 34 minutes, and Apple labels the feed updated weekly.
Best for: sales reps who want practical moves for their next call. Listen on Apple Podcasts.
8. Lenny’s Podcast
Lenny’s Podcast goes deep on building and growing products. Lenny Rachitsky interviews product leaders and growth experts. Recent guests include Molly Graham and Tibo Sottiaux.
The show has 367 episodes and a 4.9 from about 1,400 raters. Weekly episodes run from 37 minutes up to about an hour and 37 minutes.
Best for: product leaders who like long, detailed talks with their peers. Listen on Apple Podcasts.
Think: better judgment
9. The Knowledge Project
The Knowledge Project helps you think more clearly. Shane Parrish hosts talks on the timeless ideas behind good decisions. Guests include Bill Ackman, Tobi Lutke and Brad Jacobs.
It has 292 episodes and a 4.6 from about 2,600 raters. Recent episodes run 47 minutes to 1 hour 40 minutes, with most close to an hour.
Best for: strategists who want decision frameworks and big ideas. Listen on Apple Podcasts.
10. The Tim Ferriss Show
Tim Ferriss studies top performers from many fields to pull out tools and habits. The show has run since 2014. It’s a good fit if you like picking up small, usable tricks.
It has 891 episodes and a 4.6 from about 15,900 raters. The schedule says biweekly, but recent dates show closer to weekly releases of 47 minutes to over two hours.
Best for: anyone who likes borrowing habits from high performers. Listen on Apple Podcasts.
11. a16z Podcast
The a16z Podcast shows how investors think about technology and culture. The venture firm Andreessen Horowitz publishes it, under the idea that software eats the world. Erik Torenberg hosts most recent episodes, though Apple’s page still lists Steph Smith and Sonal Chokshi.
Apple now lists the show as The a16z Show. The score is 4.2 from about 1,070 raters, the lowest here, and recent episodes run 34 minutes to 1 hour 3 minutes. It’s a firm’s own show, so enjoy it as a view into investor thinking.
Best for: investors and founders who want to hear how venture firms think. Listen on Apple Podcasts.
Fuel: energy and stories
12. The Diary of a CEO
The Diary of a CEO is the big-name interview show here. Steven Bartlett talks with experts, storytellers and business leaders about lessons for better lives. Recent guests include Mark Cuban and Volodymyr Zelenskyy, plus short bonus clips.
It has 908 episodes and a 4.6 from about 6,900 raters. Main interviews run about an hour and twenty minutes to over two hours.
Best for: listeners who like long, wide-ranging conversations with famous guests. Listen on Apple Podcasts.
13. The GaryVee Audio Experience
Gary Vaynerchuk mixes keynote speeches, interviews and fireside chats about marketing and business, and it works well as a quick jolt of motivation. Apple labels it updated daily, with about 2,000 episodes since 2014.
The score is 4.8 from about 16,750 raters. Recent episodes ran from 24 minutes to just over an hour, so it’s one of the easiest shows here to fit into a gap in your day.
Best for: a daily dose of energy in short episodes. Listen on Apple Podcasts.
Match the show to your stage
| If you are | Start with | Why |
| A first time founder | How I Built This, Masters of Scale | Stories of early doubt and early choices |
| A marketer under pressure | Marketing Against the Grain | Short, current tactics |
| A sales rep or manager | 30 Minutes to President’s Club, The Revenue Builders | Specific moves for calls and deals |
| A product leader | Lenny’s Podcast | Long, detailed talks with other product leaders |
| An investor or strategist | Acquired, a16z Podcast, The Knowledge Project | Company histories and decision frameworks |
Most people need two shows, not thirteen. Pick one from Do and one from Learn or Think, and give them a month.
Best daily business podcasts: only some publish every day
Of these thirteen shows, Apple labels only The GaryVee Audio Experience daily, with recent episodes of 24 minutes to just over an hour.
Others come close. How I Built This posts on Monday and Thursday, and the a16z Podcast says it releases multiple episodes every week. Marketing Against the Grain and The Diary of a CEO post twice a week.
For a daily money news habit, two news shows fit better. The Journal posts daily in episodes of 18 to 28 minutes, and Marketplace posts on weekdays at about 25 minutes. Our list of the best news podcasts compares both.
Company podcast and corporate podcast models on this list
A company podcast is a show a business makes to reach buyers. Three shows here fit, and each has a different aim. Marketing Against the Grain, from HubSpot, speaks to marketers who might buy marketing software. The Revenue Builders, from Force Management, speaks to sales leaders, which suits a company that sells sales training. The a16z Podcast shows how a venture firm thinks, which builds trust with founders.
Before trusting one, it helps to ask who pays, who it helps and how steadily it publishes. These three are clear on all three counts.
Best podcasts for business owners and for starting a business
Owners and new founders need different shows. A new founder needs stories of early doubt. An owner with staff needs tactics for sales and marketing.
If you’re starting out, try How I Built This and Masters of Scale, whose recent episodes run about 27 minutes to 1 hour 21 minutes. If you already run a business, pick one Do show that fits your biggest problem, such as Marketing Against the Grain for marketing or 30 Minutes to President’s Club for sales, and give it a month.
Three mistakes business listeners make
The most common mistake is listening without acting: you hear advice every day and act on none of it, so after each episode, write down one change you’ll make before the next one. The second is taking advice meant for a different stage, like a solo founder listening to scale-up stories about problems that are years away. The third is forgetting the sponsor. A company-made show is also marketing for that company, so ask who pays for it before you trust its advice on tools.
That last point cuts both ways. Many well known business podcasts come from companies that sell software, training or investing, and the good ones earn trust by being useful first.
What company shows teach people who make podcasts
HubSpot, Force Management and a16z all use a show to build authority with buyers. Their shows share three traits: a clear audience, a fixed rhythm and guests who matter to that audience.
Those same traits drive results for your show too. Our notes on B2B podcast best practices list the habits we see most often, and for topic ideas, see how to build a podcast content strategy.
Want sales conversations? Read how B2B podcasting for lead generation works in practice, or see what a B2B podcast agency does.
We’ve launched more than 3,000 shows since 2014. Our podcast production services cover the plan, the recording and the ongoing work.
What we can’t tell you
We can’t tell you which show will change your career. Scores for the smaller shows rest on a few hundred raters at most, and we haven’t judged full episodes. Newest episode titles are missing on purpose, since they go stale quickly.
Try one episode of two shows, and keep the one you finish. For lighter listening, see our lists of comedy podcasts and history podcasts.
Conclusion
Pick your business podcast by the job you need done, then match the length. One practical show and one story or thinking show are enough for most people.
Thinking about a business show for your team? Book a call and we’ll talk through audience, format and schedule.