Creating Podcast Cover Art
3 Tips For Creating Great Podcast Cover Art
03.22.17 | Podcasting | By: Jacob Bozarth
It goes without saying that first appearances matter. The old saying, “Don’t judge a book by its cover” only exists because it’s natural for us to judge others, books, magazines, movies, CDs, and even podcasts by their “cover.” As you plan your podcast, one goal you likely have is to reach as many listeners as you possibly can. Your cover art and intro music can help you reach these listeners by giving a great first impression that will draw them in. While artwork and intro alone cannot make your show great, they can, however, enhance or limit the success of your show in large ways.
When you are thinking about creating cover art and the intro and outro for your podcast, we recommend you take the extra time to make it as good as you possibly can with the resources you have. People will learn to recognize your podcast by your artwork and intro. The extra time and resources you put into creating these integral elements will pay off big in the long haul.
Creating Podcast Cover Art:
Before going over tips for creating your cover art, here are the requirements that iTunes sets forth. These are non-negotiables and if you do not meet these requirements your show will not be accepted by iTunes:
– Minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels, 72 dpi,
– JPEG or PNG format with appropriate file extensions (.jpg, .png)
– RGB colorspace
– To optimize images for mobile devices, Apple recommends compressing your image files
– Podcast artwork must be original
Additionally your podcast cover art should not contain any of the following:
– Explicit language without setting the <explicit> tag to yes, explicit, or true
– Content that could be construed as racist, misogynist, or homophobic
– Explicit or self-censored explicit language in titles, subtitles, or descriptions
– References to illegal drugs, profanity, or violence
– Content depicting graphic sex, violence, gore, illegal drugs, or hate themes
– Third-party content or trademarks without legal authorization or usage rights
– The words Apple Music, iTunes Store, iTunes, or Apple Inc.
– iTunes Store logo, Apple logo, or the term Exclusive without prior authorization from Apple
– Any visual representation of iPhone, iPad, iPod touch, or any other Apple hardware
– Pixelation, artifacts, high-contrast background art, blurry or hard crops, or other style issues
Tips for creating great podcast cover art:
1. Keep it simple: Your artwork should contain the name of your show and any relevant images or logos. Avoid the temptation to add extra words or flashy images that may not be needed.
2. Keep it relevant: Your artwork should reflect the theme or ethos of your show. Use contrasting colors that will help your show stick out and that reflect the emotion you hope your show will communicate.
3. Make it big: Be creative to make the title text fit but make it as large as possible. This American Life is an example of creatively making the title fit on their cover. Many of your potential listeners will be viewing your cover art on the small screen of their mobile device in iTunes, so you want your artwork to be legible and stand out at this small size.
Tips for creating a great podcast intro:
1. Use relevant music: Use music that fits your theme and communicates the feel you want your podcast to have.
2. Make it clear: Include the podcast name, name of host(s), sponsors, episode number and title, guest name(s), and any other relevant info for each episode.
3. Set the tone: Include the theme or tagline of the podcast, and give a short summary and purpose for the show. Use this as an opportunity to hook listeners and draw them in.
4. Make it professional: You want your intro to grab the attention of listeners and set the tone for your podcast. Go the extra mile to make it sound great so you don’t lose listeners because your intro sucks.
a. Voiceover – If you have a great voice you can record your own intro. If you prefer using a professional voiceover artist there are many great ones to choose from.
b. Music – There are many great and affordable options when it comes to intro music creation. Here are a few:
– Create your own
You can find the next post in this series, Recording Your Podcast here. You can find the previous post, Planning Your Podcast here. If you have any questions or would like help starting your podcast, you can contact us here.
By: Jacob Bozarth
As President & Co-Founder of Resonate Recordings, Jacob leads the team & oversees all sales & marketing initiatives. Jacob can be found recording, producing, & mixing podcasts when he is not spending time with his family in Louisville, KY.