3 Tips For Creating Great Podcast Cover Art
Updated September 23, 2020 | Posted March 22, 2017 | Jacob Bozarth
It goes without saying that first appearances matter. The old saying, “Don’t judge a book by its cover” only exists because it’s natural for us to judge others, books, magazines, movies, CDs, and even podcasts by their “cover.” As you plan your podcast, one goal you likely have is to reach as many listeners as you possibly can. Your cover art and intro music can help you reach these listeners by giving a great first impression that will draw them in. While artwork and intro alone cannot make your show great, they can, however, enhance or limit the success of your show in large ways.
When you are thinking about creating cover art and the intro and outro for your podcast, we recommend you take the extra time to make it as good as you possibly can with the resources you have. People will learn to recognize your podcast by your artwork and intro. The extra time and resources you put into creating these integral elements will pay off big in the long haul.
Before going over tips for creating your cover art, here are the requirements that iTunes sets forth. These are non-negotiables and if you do not meet these requirements your show will not be accepted by Apple Podcasts:
1. Use relevant music: Use music that fits your theme and communicates the feel you want your podcast to have. There are many great and affordable options when it comes to intro music creation. Here are a few:
2. Make it clear: Include the podcast name, name of host(s), sponsors, episode number and title, guest name(s), and any other relevant info for each episode.
3. Set the tone: Include the theme or tagline of the podcast, and give a short summary and purpose for the show. Use this as an opportunity to hook listeners and draw them in.
4. Use a Professional Voiceover: You want your intro to grab the attention of listeners and set the tone for your podcast. Go the extra mile to make it sound great so you don’t lose listeners because your intro sucks. If you have a great voice you can record your own intro. If you prefer using a professional voiceover artist there are many great ones to choose from.
The podcast cover art and the intro of your show are critical to building a strong first impression with your audience. Putting in some extra effort and intentionality into your shows visual presence and the sonic branding in your intro could be the difference between a new subscriber and losing a potential listener for good. Hopefully this blog gave you some inspiration and actionable advice that you can go apply for yourself. If you have more questions chat with our team below, and if you want to learn more about our podcast cover art and intro services you can schedule a call with our team today.
As President & Co-Founder of Resonate Recordings, Jacob leads the team & oversees all sales & marketing initiatives. Jacob can be found recording, producing, & mixing podcasts when he is not spending time with his family in Louisville, KY.