Podcast intros and outros serve several important purposes.
Not only do these elements set the tone for the episode, but they also serve as a way to brand a show.
In this quick read, we’ll discuss how to create a good podcast intro and outro that will help your show stand out.
What is a Podcast Intro and Outro?
The podcast intro serves as the opening segment of a podcast episode, usually lasting about 30 seconds to a minute. It typically includes an introduction to the show, the hosts, and the episode topic.
The podcast outro is the closing segment of an episode. It usually lasts the same length as the intro. Outros may include a summary of the episode, any call-to-actions or announcements, and credits or shoutouts.
Why are Podcast Intros and Outros Important?
They can establish the identity of a show and create a consistent listening experience for the audience. (Think of how TV-show intros, like that in Friends, create a familiar cue for the listener to consume the content.)
On the other hand, a well-crafted outro can leave a lasting impression and encourage listeners to tune in for the next episode.
How to Make a Good Podcast Intro and Outro
So, how does one create a good podcast intro and outro?
Here are some tips from our team of highly experienced producers to get you started:
Keeping it short and sweet.
As mentioned earlier, intros and outros should be relatively short, usually no more than a minute in length.
Aim for a length that is long enough to introduce your show and set the tone, but not so long that it becomes tedious for listeners. Otherwise, a podcaster risks listeners pounding the fast-forward button.
Using music or sound effects.
Music and sound effects can add energy and personality to the intro and outro.
Many podcasters strive to use music or sound effects to get their listeners in the headspace to enjoy the show.
For example, a comedy podcast may use goofy music to influence a listener into a sillier, joke-receptive mood.
Introducing the show and hosts
This branding effort is meant to create a personal connection with listeners. Here, the podcaster makes the listener feel personally invited to enjoy the show.
Mottos and taglines
These can summarize the theme or focus of the show and give listeners a sense of what to expect.
Podcasters use mottos to differentiate their podcast from others in the same genre by making it more memorable for the listeners.
Ending with a call-to-action
An outro is typically where podcasters encourage listeners to subscribe, follow the show on social media, or leave a review.
Podcasters leverage other mediums like social media or community-building platforms like Patreon for the following benefits:
- Financial support
- Community-building
- “Bonus” content
- Fan engagement
Read more about how podcasters use Patreon.
Use high-quality audio
Poor audio quality can be a major turn-off for listeners, which is why many of the most successful podcasters happen to use high-quality microphones and recording equipment and edit out any background noise or distractions.
Free intro and outro script
Resonate Recordings has a free template for podcast intros and outros that our talented producers have come up with:
Intro template
“Welcome to [Show Name] podcast, where [Host Names] delve into the latest trends and hot topics in [Industry/Topic]. In this episode, we’ll be discussing [Episode Topic]. So sit back, relax, and join us as we [Tagline/Motto].”
Podcasters can customize this template to fit the style and tone of their show, setting the stage for the episode.
Outro template
“That’s all for this episode of [Show Name]. We hope you enjoyed our discussion on [Episode Topic]. A big thank you to [Guest Names] for joining us. If you liked this episode, be sure to subscribe to our show and follow us on social media to stay up-to-date on all things [Industry/Topic]. And as always, thanks for listening. [Farewell/Catchphrase].”
Podcasters can customize this template to end their episode on a strong note and keep listeners engaged and coming back for more.
