Software and technology podcast marketing for teams whose engineers record between sprints
Your engineers and product leads explain hard ideas well, and the episode goes live to a quiet room. Our podcast marketing cuts each recording into short clips, then adds titles people search for and a written transcript.
There’s no ad spend involved. Everything comes from episodes you’ve already made, so your team keeps shipping while the show turns up where buyers look.
Why does a good engineering podcast reach so few people?
We’ve seen this often. The guests know their stuff, the talk is useful, and the few people who find it stay to the end.
Then the episode goes up with a link in a newsletter. Engineers go back to the roadmap, and nobody’s cutting a clip.
Meanwhile, the people who might buy from you are searching Google, watching YouTube, and scrolling LinkedIn. That gap between making a show and being found is a distribution gap. It’s fixable, and it’s not a talent problem.
What can one episode become?
Order the full set, or pick only the pieces your marketing team has no time for.
| Piece | What you get | Why it suits a tech audience |
|---|---|---|
| Podcast SEO | Titles and descriptions researched and written for podcast search with a dedicated podcast SEO tool. | Buyers who don’t know your name can still find an episode by the problem it solves. |
| Video clips and promos | Captioned cuts of 90 seconds or less, sized to fit Reels, Shorts, TikTok, and LinkedIn. | A product lead’s best answer can fit in a feed. |
| YouTube publishing | Each episode goes up with its own thumbnail, plus a title and description that suit search. | YouTube is a second place for buyers to find an episode. |
| Transcripts | Every episode comes with its full text, formatted for your site. | Search engines and AI assistants read text, and technical talk is full of searchable terms. |
| Social graphics | Posts that feature a guest or a line worth sharing, made from templates our designers set up with you one time. | Your brand looks consistent, and you don’t redo it each week. |
| A 90-day growth plan | A written 90-day plan, then a quarterly check of your analytics with advice on what’s next. | Numbers come with a next step attached. |
Why does a tech show need to travel online?
Because many of the people who make and buy software aren’t sitting in one office.
The information industry covers software publishing, though not every tech company falls in it. These are national figures, so they won’t match your team exactly.
The pattern still helps. When your experts and your buyers work from home, a hallway mention can’t carry an episode. Search, YouTube, and clips can.
What does a transcript do for a technical show?
An hour of talk is hard to search. A transcript turns it into text your site can publish and Google can read.
Because it’s text, AI assistants can find it and quote it too. No one can promise a ranking. We simply put the words where they can be found.
- A full transcript for every episode.
- Titles and descriptions written around terms people actually type.
- Episodes on YouTube with search-ready titles.
- Audio-only show? We turn the audio into animated clips as well.
You send the episode, and we send back the marketing
It’s all online, so a team that’s spread across time zones can use it. Our production process page covers the wider picture.
Send your files
Upload your recording and tell us which moments you’d like pulled out.
We make the pieces
The transcript, clips, and graphics are all built from the single recording.
You approve
An email arrives when the batch is ready. Ask for changes, or sign off.
Post steadily
A regular rhythm teaches your audience when the next episode lands.
How much of an engineer’s day does this take?
Not much. Your experts talk, and that’s about it. We handle the rest, and you stay in charge of what goes out.
Your part
- Recording the conversation, which you’re already good at.
- Telling us which moments matter, since you’re the experts.
- Approving every clip and post. Nothing’s published without you.
Our part
- Cutting and captioning clips.
- Writing titles, descriptions, and thumbnails.
- Building the transcript and graphics.
- Writing your first 90-day plan.
Got dozens of old episodes? We’ll first review what’s published and who hears it, and use that to shape the plan.
How much should you hand over?
The same people work on every package. The only change is how much you pass along.
Order as you go
Buy per episode, add marketing pieces when you need them, and skip the monthly commitment.
A producer on your show
A dedicated producer plans and runs the work, and every episode returns with up to 4 social assets.
Several teams or shows
For layered workflows, a few shows at once, or an internal podcast. We shape it together on a call.
Want a rough range before you book? Try the podcast cost calculator. Looking for the brand side of the show? See the B2B SaaS podcast page.
Questions software and tech teams ask
What does podcast marketing include for a software company?
Each episode becomes video clips, graphics, and a full transcript. Some packages add podcast SEO, YouTube posting, and a written 90-day plan.
Can you market a podcast we already publish?
Yes. First we look at your published episodes, your listeners, and similar shows in your category. What we learn shapes the opening 90 days.
Is the promotion organic or paid?
Organic. We work through search, YouTube, and posts that don’t expire once they’re live. Think paid might fit your goals? Ask us on the call.
How long before we see results?
Search tends to move first, sometimes within the first quarter. Clip-driven growth takes longer, and tying the show to pipeline takes longest. That’s the honest range.
Can you promise a download count?
No. Anyone who does is guessing. Topic, audience, and a show’s age all shape downloads, so we’d rather show you real progress.
Can you record and edit the show too?
Yes. Our podcast production services cover editing, mixing, and mastering, and you can add video podcast production for YouTube.
Let’s get your engineers’ best episodes seen
Come with a recent episode and a loose idea of your ideal viewer. We’ll walk you through what we’d build.