A Quickstart Guide to Livestreaming for Churches, Businesses, and Universities
March 20, 2020 | Colby Schemm
As of March 2020, the coronavirus has forced millions to unexpectedly transition to remote work. As a result, thousands of events have been canceled.
Churches are canceling services. Businesses are canceling conferences. Schools and universities are finishing the semester online.
Whether you are a church, business, school or university, you are probably looking for tools and tactics to transition your events to a digital experience. Video livestreaming is a powerful solution for staying connected.
There are thousands of equipment lists and tutorials available for video streaming, so we designed this blog with a streamlined approach.
After reading this blog you’ll have everything you need to set up a livestream video.
You can use your smartphone to livestream directly to social media. This option is free and is fairly self explanatory. You might just want to buy a tripod ($18.95) to get the best angle of your speaker.
All you have to do is log into your Facebook, Instagram, or YouTube* and you can immediately go live to your audience using your phones built in microphone or camera. If you want a simple way to improve your audio quality, we recommend using the Rode Smartlav+ ($79.99). This lav mic simply plugs into your smartphone and will immediately boost your audio quality.
*You need to have 1,000 subscribers on your YouTube channel to livestream directly from their mobile app. Anyone with a YouTube channel can livestream from their desktop app. We cover how to do that below.
The other simple way to set up a livestream is to invest in a DSLR camera. We recommend the Sony A6400 with a kit lens that sells for $998 on Amazon. This is a simple camera that is used by many YouTubers.
Using an external camera for a livestream on Facebook or YouTube requires you to buy a converter to send a signal to your computer. We recommend the Black Magic ATEM Mini. It’s affordable, high-quality, and super easy to learn.
Simply set up your camera, connect it with an HDMI cable to the ATEM Mini, connect the USB cable to your computer, and log in to Facebook or YouTube. You can learn more specifics about how the ATEM mini works in their workflow guide.
If you want to stream to multiple platforms simultaneously we recommend using OBS. It’s free and high-quality software that integrates with most livestreaming platforms. Otherwise, you can stream directly from the ATEM Mini into Facebook or YouTube.
What about audio? If you’re a church looking to livestream your service you probably already have a sound system where you can easily run an auxiliary output. The ATEM Mini has 2 XLR inputs where you can easily connect a mic or an output from your sound board.
From an early age Jeremy was around music as a roadie for his Dad’s band. He grew up playing music and leading tech teams, and has over 10 years of experience in live and in-studio sound mixing and editing. Over the past several years, Jeremy has developed a passion for videography and photography, and has honed his skills. Jeremy currently lives in Louisville with his wife Sara and their dog Albert. Jeremy and Sara love board games, watching movies, and traveling.
The last step to setting up your livestream is promoting your event.
Over communication is the key to this step. Make sure your audience knows the time of your event, including the timezone. And schedule multiple reminders in the weeks, days, and hours leading up to the event for maximum participation.
Encourage your audience to subscribe to your Facebook page or YouTube channel and turn on notifications so they are notified when you go live.
Lastly, make sure to share the video after you go live to connect even more with your audience.
Finally, as an added bonus, check out NPR’s Facebook live Guide. They offer some incredibly helpful tips about the best practices for how to create an engaging live video.
There are thousands of different combinations of streaming platforms, cameras and tripods, and microphones. But we chose to keep it simple in this guide. If you want to take the production level of your livestream up a notch, you might consider pre-recording your content, editing and mixing your content, and then publishing it to YouTube and Facebook afterwards.
You can learn more about how to improve the audio quality of your livestream, video, or podcast in the related blogs below. Feel free to email us or schedule a call if you want to learn more about our services.
As a Content Specialist at Resonate Recordings, Colby creates & curates content on social media, & consults with clients to improve their podcast marketing strategies. Colby is from Roanoke, VA & now lives in Louisville, KY.