How to Make a Video Podcast

A Step by Step Guide to Sharing Your Podcast on YouTube

07.18.19 | Podcasting | By: Natasha Ponomaroff

There’s nothing wrong with sticking to your tried-and-tested podcasting platform. After all, the increased popularity of audio content means 32% of all Americans listen to podcasts at least monthly (that’s around 90 million people)! However, if you want to expand your audience and become more discoverable on search engines, consider cross-posting your podcast to YouTube.

Here’s why you should consider sharing your podcast to YouTube: when it comes to SEO, Google loves it (it owns it, after all). It also has a massive audience of 1.8 billion users, all of who are seeking out the next series to love. When using it, it can be tempting to release an audio-only version of your podcast episodes accompanied by a static image thumbnail. It’s convenient, takes less time, and opens your focus towards your podcast content itself.

Unfortunately, that’s the wrong approach to take.

Since YouTube is a video platform, its audience expects video—and view stats support this. Despite view counts possibly saying you get a decent amount on your episode, “fake” podcast videos made up of static images lose 90-95% of their audience within the first 90 seconds. 

In this article we’ll instruct you on how to format your podcast into a YouTube video and avoid the problem of viewers dropping off early. These steps are:

  1. Taking the podcast video
  2. Editing your video
  3. Creating a custom thumbnail
  4. Optimizing descriptions
  5. Social media sharing

1. Take an accompanying video of yourself during a recording session.

If you don’t have the time or skills to create custom animations for your podcast episodes, take a video recording of yourselves and your guests instead. This is known as a “talking head” video. In terms of video quality, the easy part is that now even smartphones have the capability to take high-definition video, so you won’t need to invest too much into additional cameras. 

What does matter now is orientation, layout, and presentation.

No longer can you get away with sitting at a desk, talking straight into a microphone without considering how your body is positioned. You want your face to be clearly visible so that your audience can see your expressions. Wear presentable clothing—nothing too fancy, but nothing you wouldn’t leave the house or studio in—and take the time to check whether you look alert. 

(Source: YouTube, Blind Wave)

For additional visual appeal, decorate the area you’re podcasting from. A blank white wall can get tiring to look at quickly, so fill your space with interesting yet unobtrusive pieces. If they’re related to your topic, even better!

2. Edit your video.

Even if your video has the sound on, it’s best practice to record the sound separately through your microphone to ensure quality and minimize background noise. When editing your podcast videos, you don’t need to add too much fanciful effects if you don’t have the time. Focus on the following instead:

  • Audio sync – The most important part. Podcasts are all about sharing your thoughts through audio; ensure that what you say corresponds to your movements onscreen.
  • Color grading – Lighten up washed-out or dull colors by editing the colors on your video. An easy way to do this is to find video editing software that contains premade filters to place over your video.
  • Transition effects – Highlight special moments on your podcast episode by using simple effects. You can zoom in on a person talking if they say something surprising, quickly cut away to another to focus on an interesting reaction, and insert clips or images related to your topic whenever they come up.

3. Create a custom thumbnail.

YouTube video thumbnails are often the first thing that attracts viewers to click. Creating your own custom images instead of grabbing a screenshot lets you add your podcast’s branding onto the image. Taking that extra step can improve viewer recall and give your channel a more cohesive look. The platform itself reports that 90% of the best-performing videos use custom thumbnails.

How do you make thumbnails that get users interested to click?

  • Use colors you want associated with your brand.
  • Show some emotion if you use images of a person’s face.
  • Include your podcast logo.
  • Put a catchy phrase or episode title in a large, clear font—make sure it’s visible on different devices and screen sizes.

(Source: Youtube, Ear Biscuits)

4. Optimize your video for SEO.

One of the biggest reasons to share your podcast to YouTube is SEO, so optimizing your episode is a must. YouTube can’t watch the videos itself to understand what your topics are about, so you need to utilize all the text areas available for optimal discoverability. 

Here’s what to do for YouTube SEO:

  • Rename your video file to your episode title and the topic of discussion. Yes, it matters—so don’t accidentally leave in the equivalent of “FINAL_VERSION.mp4”
  • Use less than 60 characters in your title. Any longer than that, and YouTube will cut off your text preview.
  • Insert your main topic keyword naturally in the title. It won’t give you as much of an edge as you think, but it’s always good to let users know exactly what to expect from an episode.
  • Optimize your video description. While the maximum character count is 1,000, using it up is definitely too long a block of text to read. YouTube only shows the first 2-3 lines in previews before necessitating a “click more,” so place the most important information and CTAs there.

5. Share your video on social media.

Once you’ve uploaded your video, now’s the time to share the link on social media! Sharing links to podcast platforms such as iTunes on visual-heavy platforms like Facebook and Instagram may not look the best. That’s why the YouTube video format helps a lot on this regard. 

You can post short clips from your podcast video episodes as a sort of sneak peek into the next episode to hype users up. Additionally, after your podcast has been posted, you can snip some of the highlights and post those to Instagram, Facebook, or Twitter as well as an accompanying call-to-action to view the full episode.

After all, video content does incredibly well on social media. 45% of people watch more than an hour of video per day, and 78% of social media marketers believe videos attract more traffic to their pages.

Conclusion

Are you convinced yet? The process does take a bit more time and requires more preparation than just recording audio, but investing into sharing your thoughts on multiple platforms increases your audience. YouTube is a free, accessible platform, and many individuals prefer slight visual accompaniment to their audio, similar to a talk show. You may find some of your biggest new fans searching on video platforms instead.

Tapping into that audience not only gives you a boost in listeners, but also opens up more opportunities and strategies to market your podcast to others. Not only does it assist with search engine marketing, but visuals and clips from each podcast episode can be shared and repurposed on multiple platforms in creative ways.

Good luck, and have fun taking the leap into more creative endeavors!

Let’s Connect

Resonate Recordings is a comprehensive podcast production company. Headquartered in Derby City–Louisville, Kentucky–we are committed to developing partnerships with our clients, not just performing transactions. Since 2014 it’s been our mission to make podcasting easy for businesses, brands, entrepreneurs, and individuals. We do this by providing support with podcast launch, podcast consulting, podcast editing, podcast production, and other creative podcasting services. If you have questions or are looking to start a podcast, our in-house team is available and ready to help! We would love to schedule a call with you and learn more about your podcast needs and answer any questions you may have. We look forward to hearing from you soon.

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Natasha Ponomaroff

By: Natasha Ponomaroff

Natasha Ponomaroff is the Senior Marketing Director of Instasize – a content creating tool kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of “creatives” who are currently using Instasize to curate awesome online content. When she isn’t writing up the latest trend, Natasha is overseeing a team of 10 over at the Instasize HQ – ensuring that the marketing content on the apps various social platforms is ready to go.