Podcasting On YouTube

3 Striking Reasons to use YouTube for Podcasting
02.14.19 | Podcasting | By: Matt Graff

podcasting on youtube

There is a lot of debate going on about whether podcasting on YouTube is beneficial. While not everyone has the resources or time to capture a video of their podcast being recorded for YouTube, and even fewer have time to create native content for YouTube, we’re here today to try and convince you that it’s truly worth the sacrifice. So without further ado, here are three powerful reasons you ought to leverage YouTube to market your podcast.

1. Google LOVES YouTube.

In 2006, Google bought YouTube for $1.65 Billion.  Since then, YouTube has given Google countless reasons to favor it.  On second thought, it’s not countless – it’s in the billions – 100 Billion to be exact.  By some estimates, YouTube is currently worth over $100 Billion! Over the past 12 years, YouTube has grown into a video consumption behemoth.

Anyone with a website, podcast, or blog knows that SEO is important – even if they don’t fully understand what it is.  An entire blog post could be made on how YouTube fits into Google’s SEO (and perhaps we will do so in the near future).  The cliff notes version is this – Google LOVES YouTube. Just do any Google search and chances are you’ll have a couple results, followed by a banner featuring 4-5 YouTube videos.  Google is pushing its users (which is just about everyone on the planet at this point) straight to their YouTube platform.

2. YouTube has a MASSIVE Audience

YouTube is currently sporting 1.8 Billion monthly users, second only to Facebook among all social media platforms.  You thought Instagram was big? They’re at 700 million. Maybe Twitter, with all its celebrity star-power? Try a “measly” 328 million.  To be sure, any of these platforms gives you the opportunity to cast your net for new listeners, but in which of these lakes would you go fishing?  Personally, I’m going to the one with the most fish!

3. YouTube is the Future PRESENT

People of a certain age can vaguely remember when “Google” became a verb.  It’s become a regular part of our vocabulary. When we don’t know something we just Google It!  Now, studies are telling us there is a whole demographic of people whose first move to search out information is to “YouTube It”.

An interesting thing about the average YouTube experience is how similar it is to the average podcast experience.  The journey of a person seeking out content to coming across your channel/podcast, to becoming a subscriber is identical in many ways.  It makes the jump to a YouTube channel a natural next step – many of the same principles are in play.

Now perhaps you’re still hesitant after reading the points above.  Maybe you’re still thinking that there’s plenty of audiences to be gained through purely audio podcasts.  In a sense, you’re right – there are 73 million monthly active podcast listeners – plenty there to be had!  But you should realize YouTube for what it is (and what it will be) – a place where 1.8 Billion people are actively subscribing to, and seeking out, content – a place where Google wants to send people – a place that may very well one day overtake Google’s throne as the #1 search engine.

Imagine if you could go back in time to build a web presence that took advantage of Google SEO before “Google” was a verb – before everyone’s website, podcast, or blog was taking advantage of some form of SEO to call attention to themselves.  YouTube may not that new at this moment, but it is far from reaching its full potential. And for those who are able to see the opportunity and to seize it, the potential is there to grow right alongside it.

Next Steps

Hopefully by now you are convinced of the scope and power of YouTube. So what do you do now? We recommend two things. First, create a YouTube channel and make sure the branding is consistent with the rest of your social media. Second, begin to create some native content for YouTube that provides value to your specific target audience.

We want to make podcasting as easy as possible, from Apple Podcasts to YouTube and beyond, so in the future we will be writing more about the best practices for releasing content on YouTube. Until then, if you want to talk to our team to pick our brains on this idea, we’d love to hear from you. Feel free to check out our site, drop us an email or set up a call with a team member.

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Matt GraffBy: Matt Graff

As a Video Editor at Resonate Recordings, Matt captures and edits video and keeps up with industry standards of best practices on YouTube.  In addition to podcasts, he has directed and edited numerous music videos and worked for the Louisville Bats AAA baseball team. Matt and his family live in Louisville, KY.