Real estate podcast production for agents whose next listing comes from a referral.
Local market authority, referral relationships, and YouTube-ready video, produced on a schedule that plans for your brokerage's review instead of colliding with it.
Two thirds of sellers pick an agent they were referred to or have already worked with. Not the agent with the biggest ad budget, and not the one at the top of the search results. The one somebody already vouched for.
That is a long game, and it is hard to play with campaigns that switch off. A recurring show keeps you in front of your market and your referral partners in the years between transactions, which is when the vouching actually gets decided.
Trusted by local experts and enterprise brands alike
The companies and creators behind shows we have produced.
Your whole category has a trust problem. Referrals are how buyers route around it.
Gallup asks Americans every year to rate professions on honesty and ethics. In the 2025 results, 17% rated real estate agents high or very high. Nurses got 75%. Doctors 57%. A quarter of respondents put agents in the low or very low bracket.
That is not a verdict on you, and it explains the number that matters. NAR found 66% of sellers picked an agent they were referred to or had worked with before. When a category is hard to judge from the outside, people stop evaluating and start asking someone they trust.
You cannot advertise your way out of it. You can be heard.
An ad asks for trust in thirty seconds from a stranger. A show earns it slowly, because a listener hears you think out loud about your market for months before they need anyone. By the time they call, they have already formed a view, and it was not based on your headshot.
The same recording also feeds the referral side. Every local attorney, lender, or inspector you put on the show is a relationship strengthened on the record, and they hear themselves treated well.
What gets said still matters. Fair Housing rules apply to podcast content the way they apply to a listing description, so your review step goes into the release schedule from the start. You, your brokerage, and its broker of record retain the ultimate responsibility for Fair Housing advertising compliance and state real estate advertising rules. We build the production environment and the calendar around that.
Book a Strategy Call →of sellers "found their agent through a referral or used an agent they had worked with in the past".
of Americans rate real estate agents high or very high on honesty and ethics. Nurses score 75%.
The Richard Haynes Real Estate Show, produced by Resonate for a South Bay and Greater Los Angeles agent.
with 50,000+ episodes across 3,000+ shows, for solo local experts and enterprise brands alike.
Which show fits your market?
Your format depends on whether you are building authority with buyers and sellers or building your referral network with other local professionals. We help you pick one you can keep producing between showings and closings, which is the real constraint on an agent's show.
Local Market Update Shows
Pricing trends, inventory, and neighborhood-level data on a fixed cadence, the way The Richard Haynes Real Estate Show covers the South Bay. This is the format that keeps working on YouTube months after you record it.
Referral-Network Shows
Feature the attorneys, lenders, and inspectors who already send you business or take it from you. Each guest episode is a referral relationship strengthened on the record, and the audience gets something useful.
Client Story Shows
Past buyers and sellers describing what the process was actually like. In a category with a trust problem, a client talking for twenty minutes does more than a five-star review ever will.
Team and Brokerage Culture Shows
For teams and brokerages, an internal or public show on culture, training, and agent development. Useful for recruiting in a market where the agents you want already have options.
Build the package your business needs. One production partner.
Take the full stack or only the pieces you are missing. Either way it stays with one team, with your review step written into the schedule rather than discovered after an episode is already live.
Video Production for YouTube
A YouTube cut and short vertical clips from the same session as the audio. YouTube is a search engine, so a market-update episode keeps surfacing for people in your area long after it publishes. For luxury listings the production standard on camera is usually the whole point.
Learn morePodcast Launch
End-to-end launch that settles your market angle, your first referral guests, and a cadence you can hold. Your review step is mapped into the timeline on day one.
Learn moreAudio Production
Editing, mixing, and mastering on every episode by degree-trained engineers, with a three to five business day turnaround. The process holds up on a weekly show recorded from a car between appointments.
Learn morePodcast Management
A dedicated producer runs the show week to week and schedules around showings, closings, and guest availability instead of assuming your calendar is empty.
Learn morePodcast Marketing
Audiograms, videograms, and full transcripts from every recording, ready for you to review before anything publishes. Transcripts also make your show readable to search and AI answer engines, which audio alone never is.
Learn morePodcast Hosting
One upload distributes to Apple, Spotify, YouTube, Amazon Music, and iHeart at once, with analytics showing which episodes people actually finish.
Learn moreThe Richard Haynes Real Estate Show, recorded from the car.
Resonate produces a weekly show for Richard Haynes, a residential agent working the South Bay and Greater Los Angeles market. He records it from his own car between appointments, which is the only version of this that survives a working agent's calendar.
Episodes regularly bring on real estate and estate planning attorneys to cover probate, trust planning, and market data. That is the referral-network format running in the wild, for a solo agent rather than a brand with a marketing department.
Book a Strategy Call →The Richard Haynes Real Estate Show
Host: Richard Haynes, residential agent, South Bay and Greater Los Angeles
Cadence: weekly, recorded from his own car
Coverage: residential and income property, with local attorneys and professionals as recurring guests
Produced by: Resonate Recordings
Summarized by Resonate from the published show. This is a production credit, not a client endorsement of Resonate.
Local-expert and enterprise shows produced by Resonate.
A named local real estate client, plus two formats that translate to teams and brokerages.
The Richard Haynes Real Estate Show
A weekly show for a residential agent in the South Bay and Greater Los Angeles area, produced by Resonate. Episodes bring on real estate attorneys and local professionals to cover probate court, trust planning, and market data.
This is the clearest real estate credential Resonate has: a working solo agent holding a weekly cadence, with the referral-network format doing the work.
Listen on Apple Podcasts →Shared Practices, Your Dental Roadmap
A practitioner show for dental professionals working through practice ownership, growth, and transition. Resonate has produced it since launch and it has built a returning audience inside a narrow niche.
A team can run this same deep-dive format on one property type or one client niche, rather than speaking to every buyer in the county.
Listen on Apple Podcasts →Better by Great Place to Work
A branded show for Great Place to Work, interviewing executives and people leaders on building high-trust workplaces. Produced and managed end to end by Resonate.
This is the culture format a brokerage would use for recruiting and retention, scaled down to your team and your market.
Listen on Apple Podcasts →One trade-off worth knowing before you start.
A show will not put listings on your board this quarter. It works the way referrals work, which is slowly and invisibly until someone mentions your name in a conversation you were not in. If you need transactions in the next sixty days, farm your database and spend on direct mail instead.
It also needs you, personally, on a fixed cadence, which is the part most agents underestimate. Twenty episodes is where a show starts compounding, and plenty of agents stop at six. If you cannot see yourself recording in month nine, say so on the call and we will tell you not to start.
Ready to be the name that gets mentioned?
Thirty minutes. We go through your market, your referral network, and whether a show is realistic against your actual calendar.
Questions agents ask before they start.
Including video, luxury listings, and who carries the Fair Housing responsibility.
Book a Strategy Call →What is a real estate podcast?+
Can you produce a video podcast for YouTube?+
Do you work with luxury real estate firms?+
Who is responsible for Fair Housing compliance on a real estate podcast?+
Do real estate podcasts have to follow Fair Housing advertising rules?+
What does a real estate podcast production agency do?+
Can agents feature other local professionals as guests?+
What kind of show should an agent or brokerage launch?+
How much does real estate podcast production cost?+
Somebody is going to get vouched for in your market.
Let's make it you.
Book a thirty-minute strategy call. We go through your market, your referral network, and what a real estate podcast realistically does for an agent or a brokerage.
No commitment. Thirty minutes. An honest read on whether a podcast is right for your business right now.