Podcast marketing for San Francisco companies that want their episodes found
You’ve got smart guests and good conversations. Our podcast marketing turns each episode into clips, search-ready titles, and a transcript, so more of the right people hear it.
We serve San Francisco companies online, and we work from episodes you’ve already recorded. The plan stays organic.
Is your show good but quiet?
Most shows we see have good guests and loyal listeners. The trouble’s that almost nobody is pointed at them.
Good show, small audience
- Downloads flattened and nothing you’ve tried moved them.
- Full episodes sit on YouTube and nobody cuts clips.
- Your sales team would share this content if it came in a usable form.
More recorded than you can promote
- Clips have been on someone’s to-do list for a while.
- You post each episode by hand on several platforms.
- Marketing and production rarely talk, so clips don’t get made.
An episode goes live, it gets one newsletter link, and that’s the whole launch. Meanwhile your buyers are on LinkedIn and YouTube, where it never shows up.
What does one episode turn into?
Take all of it, or only the parts your team doesn’t have time for.
| Piece | What it is | Where people find it |
|---|---|---|
| Podcast SEO | Titles and descriptions researched for podcast search, using a dedicated podcast SEO tool. | Apple Podcasts and Spotify search |
| Video clips | Captioned clips up to 90 seconds, sized for Reels, Shorts, TikTok, and LinkedIn. | Social feeds |
| YouTube publishing | The episode posted with a custom thumbnail and a title and description written for search. | YouTube |
| Transcripts | A full transcript of every episode, ready for your website. | Google and AI assistants |
| Social graphics | Branded graphics from templates our design team builds with you once. | Your social channels |
| A 90-day growth plan | A written plan, then a quarterly look at your analytics with next steps. | Your team |
Why is it hard to be heard in the Bay Area?
Plenty of builders, plenty of capital, and plenty of noise.
Your buyers and future hires are often people who build things for a living. They’ll notice when a company explains something well.
A show that’s easy to find gives them a way to hear your team think before anyone books a call. These numbers show how crowded the field is. They don’t prove any show will win.
What can better titles do for a show?
A podcast about running a dental practice had loyal listeners, but about 1 in 5 was new. We didn’t record anything new.
More than 1 in 3
of listeners were new to the show after three months, up from about 1 in 5.
First place
for a key phrase in the show’s niche, up from 16th place.
None added
The results came from episodes already in the feed.
We rewrote titles and descriptions around what the audience types into search, then tracked results month by month. Read the full story.
You send the episode and we send back what you need
You can start from episodes you’ve already recorded. Need recording and editing too? See our podcast production for San Francisco companies.
- Send your files. Upload audio or video, and note any moments you’d like pulled.
- We make the content. Transcript, clips, and graphics come from the episode you recorded.
- Review and approve. You get an email when it’s ready, then ask for changes or sign off.
- Publish and stay consistent. Post on a steady schedule so your audience knows what’s coming.
We’d rather build you an audience than rent you one
A lot of podcast marketing is paid. In-app ads and host-read spots work for as long as the budget runs.
We focus on organic promotion: being easy to find in podcast apps, on YouTube, and in Google. It starts slower, but it won’t stop when a budget does. Every episode you optimize stays in your archive and keeps working.
How much do you want to hand off?
The same team works on every package. The difference is how much you hand over.
What you need, when you need it
Order per episode, with marketing add-ons. There’s no monthly commitment.
The complete package
A dedicated producer and a steady monthly rhythm, with up to 4 social assets per episode.
For shows with unusual needs
Several shows, complex workflows, or heavier producer support. We’ll scope it on a call.
Questions about marketing a podcast in San Francisco
What does podcast marketing include?
Video clips, social graphics, and a full transcript made from every episode. Depending on your package, it can also cover podcast SEO, YouTube publishing, and a 90-day growth plan.
Do you have an office in San Francisco?
No. We serve San Francisco companies online. You upload your files, and we send back the finished content for review.
Can you help a show that already exists?
Yes. We’ll start with an audit of what’s published, who it reaches, and how it compares with similar shows. That review becomes your first 90-day plan.
Is your promotion organic or paid?
Organic. Our work centers on search, YouTube, and content that keeps working after it’s posted. If paid would help your goals, we’ll say so on the call.
How long before it shows results?
Search tends to move first, and it’ll often shift within the first quarter. Growth from clips takes longer, and tying a show to sales takes longest.
Can you promise downloads or rankings?
No, and be careful with anyone who does. Results depend on your topic, your audience, and how long the show has run. We’d rather show real progress than promise a number.
Let’s see what your episodes could be doing
Bring a recent episode and a rough idea of who you want to reach. We’ll show you what we’d do with it and what it takes.