Podcasting has moved from experimental to essential. Businesses in B2B services, consulting, technology, and enterprise are using podcasts to build trust, establish authority, and reach high-value audiences. Adding video enhances impact, creating a tool that is engaging and measurable.
Build Trust Through Connection
Podcasts allow for extended, focused engagement. Listeners often spend 30 to 60 minutes with a host, forming a connection that short-form social content cannot achieve. Seventy-three percent of Americans have listened to a podcast at least once, and 55 percent have done so in the last month (The Podcast Host, 2025). Over one billion people worldwide engaged with podcast content on platforms like YouTube each month in 2025 (YouTube Blog, 2025). For businesses, this level of trust is a strategic advantage.
Video Podcasts Expand Reach
Video podcasts place your brand where audiences already spend time. YouTube alone now has over one billion monthly podcast viewers (YouTube Blog, 2025). Seeing your people, products, and culture builds a visual connection that drives stronger engagement. About half of U.S. adults have watched a video podcast, and roughly 37 percent watched one in the last month (Teleprompter.com, 2025). Video podcasting has become a mainstream media format that businesses can leverage to stand out.
Create Multiple Content Assets
Every episode of a podcast can become many assets. Full-length video, short clips for LinkedIn or Instagram, blog summaries, and newsletter content all extend the life and reach of a single recording. Video podcasts are particularly effective for generating multiple pieces of content from one source, increasing visibility and engagement across channels (Connect Media Agency, 2025).
Attract High Value Audiences
Podcasts reach intentional listeners, including business owners, founders, and decision makers seeking insight. These audiences are more likely to trust brands they hear on podcasts and take action after listening (National Public Media, 2025). For businesses focused on lead quality rather than volume, this makes podcasting a high-return marketing channel.
Establish Thought Leadership
A podcast gives your business a platform to lead industry conversations and demonstrate expertise. By featuring experts, partners, or clients, companies can build credibility and a loyal audience. Podcasts help businesses showcase authority, provide valuable insights, and strengthen brand positioning by creating content that audiences return to and trust (Connect Media Agency, 2025). In a market where authenticity and knowledge drive decisions, a podcast allows your business to stand out.
Stay Ahead With Video-First Podcasting
Major platforms are investing in video podcasting. Spotify has expanded support for video podcasts and monetization tools, fueling consumption growth (Reuters, 2026). As YouTube, Spotify, and Netflix compete for podcast audiences, businesses that adopt video podcasts now position themselves to lead rather than catch up.
Final Thoughts
Podcasts are essential for businesses that want to grow and lead in 2026. A well-executed podcast, especially with video, builds trust, amplifies reach, and delivers long-term value.
Podcasts help your business:
- Build credibility and trust with high-value audiences
- Expand reach across platforms and formats
- Fuel your content strategy with repurposed media
- Position your brand as a trusted voice
- Investing in podcasting is one of the smartest strategic decisions for visibility, connection, and growth.
