About the Digital Marketing Manager Role

We are seeking a strategic and hands-on Digital Marketing Manager to lead and execute our digital marketing initiatives across all channels. This role is responsible for developing and implementing comprehensive marketing strategies that drive brand awareness, lead generation, and revenue growth. You will oversee SEO, paid advertising, funnel development, marketing automation, content strategy, and more — ensuring that all efforts align with our overall business objectives.

Salary Range

$50,000-$70,000 + performance-based bonus

Responsibilities

Marketing Strategy & Leadership

• Develop and implement a holistic digital marketing strategy aligned with business goals.
• Analyze performance data and market trends to optimize marketing campaigns and inform strategic decisions.
• Lead and collaborate with cross-functional teams to ensure brand consistency and campaign effectiveness.
• Collaborate with the leadership team on positioning strategy to ensure Resonate occupies a distinct, valuable place in prospects’ minds
• Develop clear ideal customer profiles (ICPs) and messaging that differentiates Resonate in the market 

Digital & Performance Marketing

• Own and optimize comprehensive SEO strategy (“Search Everywhere Optimization”) to increase visibility across traditional search engines, AI-powered search, and more (Google AI, Perplexity, ChatGPT, Claude, Gemini, Reddit, etc.).
• Plan, manage, and optimize digital advertising campaigns across platforms (Google Ads, Meta/Facebook, Instagram, LinkedIn, etc.).
• Monitor performance metrics, manage budgets, and A/B test ad creatives and landing pages to improve ROI.
• Oversee website management, user experience optimization, and conversion rate optimization to maximize lead generation and customer acquisition.

Content & Creative Marketing

• Oversee the creation and distribution of blogs, newsletters, and other content marketing initiatives optimized for both traditional and AI search discovery.
• Collaborate with content creators to ensure high-quality, keyword-optimized, and audience-relevant content that performs across all search platforms.
• Manage the email marketing calendar and campaigns, including segmentation, design, and analysis.
• Oversee organic and paid social media strategies and execution across all relevant platforms.
• Maintain brand voice and engagement through consistent, creative, and relevant content.

Marketing Operations & Analytics

• Design and implement marketing funnels to drive lead generation, nurture sequences, and conversion.
• Develop automated workflows in CRM and marketing platforms (e.g., HubSpot, ActiveCampaign, etc.) to streamline user engagement and improve customer journey.
• Drive adoption of AI-powered marketing tools and processes to improve efficiency, personalization, and campaign performance.
  Establish comprehensive measurement frameworks and KPIs to track marketing performance and ROI.
• Establish reporting and provide actionable insights to company leadership.

Key Attributes

• Strong analytical skills and experience working with data and KPIs.
• Excellent written and verbal communication skills.
• Ability to balance strategic thinking with hands-on execution.

Required Experience & Skills

• 5+ years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven experience developing and executing successful digital marketing strategies.
• Proficiency in SEO tools (e.g., SEMrush, Moz), ad platforms (e.g., Google Ads, Facebook Ads Manager), and marketing automation software.
• Experience in podcasting, media, or creative industries is a plus.

Preferred Skills

• CRM and funnel-building tools (e.g., HubSpot, ActiveCampaign, ClickFunnels).
• Experience with email platforms (e.g., Mailchimp, ConvertKit, Klaviyo).
• Working knowledge of design and content tools (e.g., Canva, Adobe Creative Suite).
• Familiarity with podcast marketing, video content strategy, or B2B marketing.

Apply Today!

At Resonate, the Contract Podcast Producer plays a vital role in many of our clients’ podcasts. This position operates with a ‘quarterback’ mentality, is a perfect blend of creativity, organization, and leadership, and helps drive a client and their show towards success. To do this, Producers first and foremost establish trust with a client, then maintain that trust throughout the entirety of their relationship with Resonate.

When a client requests producer services, they are signaling that they feel a lack of knowledge, skillset, and/or time in bringing their podcast to life. This may come from a place of inexperience, insecurity, or indifference, and the Producer must identify their needs, meet them where they are, and fill the necessary gaps.

Responsibilities

Producers work with clients across the following 7 Key Services:

1. Project Management – The all-encompassing responsibility of maintaining the ‘big picture’ view while also keeping a close eye on the details. Producers must be organized, consistently communicate, delegate tasks, manage schedules, meet deadlines, and ensure the production is running smoothly at all times.
2. Creative Direction – Clients’ ideas are often still raw and need development. Producers must be able to listen and identify the core parts of their vision, aid in helping find clarity, generate unique and relevant ideas, and move them along the process of bringing that vision to life.
3. Research & Development – Shows based on specific topics or subjects often require substantial pre-production work for each episode. Producers help to gather and collate information, identify guests, write interview questions, prep guests and host, and more.
4. Technical Production – Podcasting is a tech-centric medium; however, many podcasters are less than tech-savvy. Producers assist clients in all aspects of audio and video production, including remote recordings, hardware and software recommendations, operational procedures, troubleshooting, and best practices.
5. Editorial & Copywriting – Producers are often asked to bring their creativity and expertise in storytelling to the post-production process. This can involve crafting a concise and engaging narrative from an interview session, scripting attention-grabbing episode intros and descriptions, and even identifying specific soundscapes to enhance the emotion of a scene.
6. Analytics & Reporting – Producers monitor podcast metrics, such as number of downloads, listener demographics, and listening times, to review with the client and make suggestions for improvements on how the show is structured and produced.
7. Growth Strategy – Audience growth and engagement, sponsorships and monetization, and brand awareness and promotion are all common goals that most podcasters hope to achieve. Producers must be able to continually guide clients towards these goals by providing them with the necessary tools, strategies, and resources.

Key Attributes

LEADERSHIP – The Producer is responsible for interacting with many different people across the client’s team and Resonate’s team and must ensure that everyone’s work aligns. It is paramount that they have the confidence that they can lead the team and rally, inspire, and motivate everyone to create the best show possible.

RELATIONAL – The Producer needs strong interpersonal skills to be flexible and understanding with the diverse members of their team, making them feel heard and understood. They must possess the ability to view things from their client’s perspective and provide the best support accordingly.

ORGANIZATION – The Producer must be disciplined about their workflow and workload, being able to work quickly and efficiently while managing multiple moving parts simultaneously without compromising quality. 

CREATIVITY – The Producer must possess an inherent love of storytelling, as well as na atural ability for creative problem-solving. They must be able to cast compelling vision and catch the vision of others.

COMMUNICATION – The Producer must be able to set accurate expectations, give clear and precise directions, present ideas and information thoughtfully, maintain guardrails at all times, and know how and when to tell a client “No” with tact and professionalism.

Required Experience & Skills

• 3+ years of previous experience in podcast production and/or marketing.
• A thorough understanding of the podcast industry as a whole.
• Strong writing skills that are adaptable to a wide variety of styles, subject matter, and formats.
• Competency in audio and/or video production at a minimum; production experience highly preferred.
• The ability to collaborate and work with diverse stakeholders.
• Capable of working in a fast-paced environment.
• Connections with external podcast networks is a plus.

       Apply Today!