As podcasting continues to gain traction, businesses and nonprofits are seeing the value in leveraging this unique platform as a way to reach customers, employees, and donors with relevant messaging.
Podcasting allows you to tailor your message to your audience and enables you to have a low barrier of entry with maximum impact.
Brands looking to leverage the opportunity with podcasts need to have confidence that a production partner will be experienced to enable them to have maximum impact. The Resonate Recordings team has partnered with brands like Citibank, The Associated Press, and others to help their team successfully plan, produce, and distribute podcasts.
Podcasting is a fast-growing medium that is changing the way brands reach and grow their audience.
155M people have ever listened to a podcast (2020*)
93% of listeners will engage with most of an episode (2019**)
39% of small business owners listen to podcasts (2018***)
41% of listeners earn $75,000 or more annually (2019**)
*Source: Conducted by Edison Research. National 12+, US Population (2017-2020). **Source: Convince and Convert (2019). ***Source: Bredin, Inc (2018)
You’ll be in good company if you start a podcast for your business.
Major brands and organizations like Shopify, McDonalds, Patagonia, and Harvard are turning to podcasting to build deeper connections to their audience.
Brands are using podcasts to showcases a unique, personal message about their ethos, social impact and opportunities.
Podcasts are more than just a marketing tool.
Many brands are using private podcasts to improve internal communication.
Internal podcasts are great for onboarding employees, announcing company-wide policies and updates, and breaking down barriers between executives and team members.
"Smart. Patient. Resourceful. Invested. Top-flight podcast editing & production. … Expected all that. Didn’t expect it to be fun. Resonate Recordings makes podcasting sound less like work than it should."
Jim Litke, The Associated Press
If our experience working with brands has taught us anything, it’s that white-glove service matters.
Learn more about our podcast production services customized for organizations of all sizes.
Launching a new podcast involves a lot of moving parts. Our enterprise launch services give you everything you need to setup, distribute, and launch your podcast.
Our private and public podcast hosting allows you to easily distribute and collect detailed analytics so you can study how your audience interacts with your podcast.
Our Enterprise audio production services are designed to ensure your content is a professional as possible to elevate your brand’s recognition.
Planning out a podcast requires strategy, creativity, and hard work. Our content creation and producer services help you with the pre-production and ongoing production phases of your podcast.
Promoting your podcast on social media, email newsletters, and your website is crucial to growing listenership. Our enterprise marketing services provide you with content that you can easily incorporate into your broader marketing strategy.
Although podcasting is an audio-first medium, there is a growing demand for video podcasts on YouTube. Our video services save you time and energy and offer everything you need to distribute your podcast on YouTube.
Podcasting is still a very young medium with a lot of moving parts. Our consulting services educate you on the full scope of producing a podcast, from ideation to recording, distributing, and marketing.
Still considering whether your business should start a podcast? Learn more about how businesses and nonprofits are leveraging podcasts to grow their brands.