Why Podcast Editing
3 Reasons Podcast Editing Matters
12.3.18 | Podcasting | By: Jon Street
Podcasting has been on a steady rise in popularity lately. The numbers show that the amount of podcasts is increasing steadily every year, every month, every week and even every day. Some estimates show that there are roughly 1,500 new podcasts getting submitted to Apple every month. Yeah, seriously. It should be no surprise since every time you log in to your favorite listening directory you’re likely to see loads of fresh new podcasts hitting the digital airwaves, ready for consumption. People are flocking to podcasting and everyone is trying to figure out how to settle into this new craze. With this surging rise in popularity come the questions of how best to podcast. There are endless questions surrounding the best microphones, the best recording techniques, top podcasting tips and tricks, etc. and we’ve addressed a lot of these questions already. But one other common question that surfaces for podcasters is in regards to podcast editing. Naturally. What is podcast editing? Why does podcast editing matter? Is it really all that beneficial? We will tackle some common myths about podcast editing in another post, but here specifically we will tackle the idea of why podcast editing matters in this post. While there are no doubt a number of reasons why podcast editing matters, we will highlight 3 common reasons here for your consideration.
It can make your podcast more listenable
The great thing about podcasting is that it can be very personal. You choose the concept. You choose the talking points. You choose the guests. You choose the overall trajectory of the show. You can decide what you want to make out of it. It’s your podcast and you can choose what you want it to look (or rather, sound) like. These are all part of the growing number of reasons that people come to podcasting in the first place. I regularly tell people that (within reason) there is no right or wrong way to podcast because it’s such a personal and subjective artform. The same goes regarding the discussion around podcast editing. There is no requirement for your podcast content to be edited. There is no standard that says you need to have your content edited for it to be a great podcast. While more highly produced, narrated or storytelling styled podcasts will inevitably be required to be edited by nature, a simple interview or dialogue-focused podcast does not have to be. However. We’ve all heard the podcast that’s just slightly too real and too raw. We’ve all heard the podcast that had more than a couple of distracting background noises. We’ve all heard the podcast that suffered from the frustrating (yet sometimes unavoidable) audio drift. We’ve all heard the lip smacks and throat clears that can make you cringe. So while there is something approachable, valuable and even attractive about more vulnerable or authentic sounding podcasts, the point is that even a little editing can go a long way. During the editing process your podcast will have all of the pauses, filler words, stutters, background noises and all other things that are distracting, removed. The result is smooth, polished content for your podcast that sounds really great. The truth is the editing process makes your podcast more listenable by removing all of the things that people don’t want to hear and frankly, the things you shouldn’t want other people to hear. In many cases this is one simple thing that will make you different from the myriad of other podcasts out there today.
It shows you’re not just another hobbyist
As podcasting continues to grow there’s no doubt that hobbyists will continue to jump on the bandwagon. And that can be great news for podcasting because again, it shows how accessible it is. You don’t have to be a part of a big network or have a professional podcast producer just to have a podcast. While this is good news for prospective new podcasters, inevitably this can also result in a surge of subpar podcasts making themselves available for the listening world. To define the terms, by hobbyist I simply mean the podcaster who is approaching podcasting as a hobby, who is probably first exploring the medium and who is likely a little slower to put any money into their hobby until they build their confidence. Part of the challenge then will be how to find ways to differentiate yourself as (desirably) a more polished, respected podcast from just the average Joe. There’s no doubt that an established company investing in creating a branded podcast wants to differentiate itself from the brand new podcaster. And while there are a number of things that can differentiate the new podcaster from a more respected podcast, few things will be able to distinguish the two greater than editing. Editing your podcast shows the world you’re not just another hobbyist taking to the microphone. It communicates to your listeners you take your podcast seriously and you want them to enjoy the listening process. It shows the world you believe in what you’re doing even if it requires a little more investment or sweat-equity on your part. Now to be clear you don’t have to be a top-chart podcast to profit from editing your podcast but something as simple as this can have a drastic difference in showing the listening world you’re not just another random podcast. Having your podcast content edited is one of the best ways to differentiate yourself from the myriad of other podcasts out there who are fighting for the time and attention of your listeners.
It may help you gain more listeners
Building on this last idea the simple truth is that having your podcast edited can not only show the world you’re not just another hobbyist, but it can also inevitably help you gain more listeners as a result. Think about it. When you publish your content you are hoping, expecting and even asking your listeners to invest their time in you by listening to your episode. You are asking them to give up 20, 30 or maybe even 60 minutes of their life to listen to what you have to offer to them. Fair enough. But if you are offering up an episode of content that is chock full of things that are at best unnecessary, but at worst (and in all likelihood) a frustration to your listeners, you shouldn’t be surprised when your followers fall off and people stop tuning in. People take their podcast listening seriously. Current estimates show that the average listener (80% to be accurate) will tune into all or most of your episode. If this is the case, you have to make sure you take your best swing with your podcast every time you release your content because people are looking for something worth tuning in to and when they do, they are committed. By investing in editing your podcast you make your content more listenable, you differentiate yourself from others who won’t and the result will very likely be a higher number of listeners. But if you post content that is a challenge to listen to, you’re likely to just be another casualty along the road to your potential listeners’ aim to fill up their top playlist. By offering edited and polished audio you are showing listeners you’re worth listening to, that they can gain something valuable from your podcast (without having to endure any frustrations) and that they have a reason to stick around.
There are no doubt a number of other reasons to have your podcast edited, all worth considering and with considerable value. But in response to the naysayers, I want to be clear. Having your podcast edited does not mean you sacrifice authenticity or personality. Just because your content goes through a refinement process does not mean you will lose any of the character or beauty that makes it your podcast. I would argue it’s actually quite the opposite. And whether you choose to do the editing yourself or entrust it to a professional, editing your podcast audio will no doubt take your podcast to another level and is a simple investment that will have tremendous payoff. While many podcasters will try their hand at editing their podcast themselves, many quickly see the amount of time that goes into the editing process and struggle to see how to find the time in their already busy schedule to handle it alone. The Resonate team aims to make podcasting easier by offering you the ability to have your podcast professionally edited to make sure you are providing the absolute highest quality content for your podcast. If you’d like to learn more about our services, check out this video, email our team or schedule a call with our team to talk more about your podcast and what it would look like to have it handled by the team at Resonate Recordings.
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By: Jon Street
As the Production Manager at Resonate Recordings, Jon leads the production team and ensures that all our podcasters have everything needed to release consistent high-quality episodes. Jon and his family are from West Palm Beach, Florida and now live in Simpsonville, KY.